Speaker 1: Get ready for your daily dose of marketing strategies ad tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: And I'm Neil Patel.

Eric Siu: And today we are going to talk about the social network that will drive you more traffic than Facebook and what is that Neil?

Neil Patel: LinkedIn. It's the one that's not that popular. You're like, "Oh, I use Twitter, I use Facebook, I use LinkedIn when I want a job. Other than that I don't really care for LinkedIn." Yet it drives more traffic than both of them. Why is that Eric? If Facebook's more popular, they're worth like four, five hundred billion dollars, how's it possible that you can get more traffic from LinkedIn? And a caveat here is we're talking about organically, we're not talking about spending money on paid ads because Facebook just beats LinkedIn if you're trying to spend money.

Eric Siu: Yeah, well it's simple. You look at after the Microsoft acquisition LinkedIn has really started to step up their game. Facebook's bringing their organic reach down sure from more paid ads, real estate and all that but LinkedIn, finally they're making their real estate more useful and the thing is when you post there organically it hangs there longer. When you get more engagement, it gets stronger and stronger and it hangs there, it sticks there and that's how you get more traffic.

Neil Patel: Yes, and think of it this way, if you're Facebook, you're the mighty social media giant, you're number one, you can do whatever you want and make sure your reach doesn't go that great so that way people have to pay for ads. But if you're LinkedIn and you're trying to compete, you are starving for content because everyone's going and posting it on Facebook, maybe Twitter, maybe Instagram for sure, maybe SnapChat but no one's thinking about posting content on LinkedIn. What do they have to do? They have to encourage you more. They have to loosen up their logarithm and just be like, "Hey, if you're willing to post content here, we'll hook you up and get you a shit ton of traffic."
If you really want a lot of traffic, leverage LinkedIn. I kid you not, it's easier to get more traffic, more views from LinkedIn than any other place. To give you a rough idea on the numbers, when I post a video on Facebook compared to LinkedIn, on LinkedIn I can get anywhere from two to six or seven times more views than I can on Facebook.

Eric Siu: Yeah, it's 100% true. You can post organically and I see a lot of people engage with it. I see the type of people that are watching the videos and it's just also at the same time, I'm not even just looking at their organic game too, two weeks ago they came out with video ads. You can run video ads too. I just find when we're posting episodes like this where were on Marketing School or even like my own videos, we're talking we're getting views in the couple thousands. I'm sure Neil's getting views in the five figures or six figures or so when he just posts organically. This is not going to last forever. The organic views always go down because they need to use that real estate for paid but make use of it, take advantage of it while you still can.

Neil Patel: Yes. If you want to do really well on LinkedIn there's a few strategies. One, just take your video content that you put on other sites and pop it on LinkedIn. Two, if you have video content, record audio versions and then you can also repurpose it on LinkedIn as well. When you do videos on LinkedIn, they don't have a way where you can add subtitles. At least I don't know of any. You have to just put it into the video so that way it appears on LinkedIn. The next thing you want to end up doing, and you can also put the subtitles with audio as well, repurposing content.
The next thing you want to do is take your content, your blog post and then you want to take the whole blog post, put it on LinkedIn. You'll get a ton of views engagement there. On top of that you want to take the same blog post, you don't always want to do these back to back, spread them out, same blog post, title, first few paragraphs, and then put a click to continue reading link on LinkedIn as well and then boom, that'll drive traffic back to your site. Then the next thing you want to do is start engaging with other groups and members because the more engagement you do, the more loyal fan base you'll build up, which then makes it easier to tap into those people because as they're more loyal they're going to be following you so when you post, you engage, they're more likely to click over and come to your site.

Eric Siu: All right, so that's it for today. Go check out LinkedIn. It'll help. Go to singlegrain.com/giveaway to check out our marketing stools to grow your business and we'll see you tomorrow.

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