In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions.
Time Stamped Show Notes:Podcast_Episode_453
- [00:27] – Today’s topic: How to Drive More Sales Using Google Shopping
- 00:33 – Google Shopping populates search results with product images when you’re searching for a product
- [01:00] – You need to have the right product feed that’s hooked in to start showing your product
- [01:08] – Have unique SKUs and more reviews
- [01:34] – You need technical help to start Google Shopping
- [01:52] – Make sure you’re bidding competitively
- [02:10] – Have the right user experience to convert sales
- [02:24] – Make sure your site is optimized for mobile
- [02:36] – Offer free shipping as it boost conversions more than anything else
- 02:57 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy
- [03:10] – That’s it for today’s episode!
3 Key Points:
- Google Shopping is a great platform that will show your products.
- Work at acquiring more reviews as this helps people trust your product and feel good about buying it.
- Offering free shipping is an excellent way to draw your potential customers.
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The post How to Drive More Sales Using Google Shopping | Ep. #453 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the gile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Siu.
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: I'm Neil Patel.
Eric Siu: Today, we're going to talk about how to drive more sales using Google Shopping. Google Shopping, let's say I'm looking for red shoes or let's say I'm looking for, I don't know, a ShamWow or something. What it does is basically, when you're searching for specific products, Google will populate those product images in the very top. When you're going into a search result page, you're going to see those, and if you're seeing the right product at the end of the day, and let's say you're number one, number two, number three, you're showing up, it's easier for you to convert because you're already seeing the product in the search result page.
You want to think about how you can start to set up Google Shopping and basically you need to have the right product feed, as well, that's hooked in, and from there, you are basically able to, well, start showing your products.
Neil Patel: Make sure you have unique skews. If you don't have unique skews, it's going to be harder to show up. That's really important. That's a mistake that a lot of people make. Reviews are also really important because the more reviews you have, the more better you're going to do within Google shopping because people want to buy products with amazing reviews versus crappy reviews. Of course, you scheme a markup so you can highlight your reviews, as well, within search results.
Eric Siu: We're oversimplifying this right now. You are going to need some technical help to set this up, so get your developer on this. There's a ton of resources out there on Google Shopping, but if you're an eCommerce, this is a no-brainer. Like Neil said, you need to have the right scheme of markup. You need to have the right reviews showing up, and obviously, if you're bidding too low, you are not going to show, so you have to make sure. Same thing with AdWords, too, that you're running an ad campaign. You need to make sure that you're bidding competitively, and you're going to win.
Also, you're not done when you're done, when you have people ... Your ads are showing number one, things like that. Obviously, if you're driving them to your page, you're bringing them to the point of sale. Your marketing's done, but your page actually has to convert, as well, so all of this stuff that Neil and I talk about all the time, having the right user experience, you're optimizing for the right kind of device, site speed, things like that. You want to take care of all of that before you start to do this kind of stuff. Otherwise, you are going to lose your shirt. Neil, anything else?
Neil Patel: Yeah. A lot of people who will click on these shopping ads will be mobile related, so make sure your site loads extremely fast. The Amazon saying, "Every second their load time decreases, they lose 1% of their revenue," which is huge. In addition to that, make sure that you're offering free shipping. This is really important. If you can't, then consider increasing the price of your product, but I found that free shipping boosts conversions more than anything else. As Eric mentioned, it doesn't stop when people click on the ads. You still have to market people from when they're on your site.
Eric Siu: All right. That's it for today, but before we go, we have a 90-day free trial of Crazy Egg, which is a heat mapping tool. It's worth up to $3,000, and you don't have to put in your credit card. We're making this available for each and every one of you. Just go to SingleGrain.com/giveaway, and we will see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: I'm Neil Patel.
Eric Siu: Today, we're going to talk about how to drive more sales using Google Shopping. Google Shopping, let's say I'm looking for red shoes or let's say I'm looking for, I don't know, a ShamWow or something. What it does is basically, when you're searching for specific products, Google will populate those product images in the very top. When you're going into a search result page, you're going to see those, and if you're seeing the right product at the end of the day, and let's say you're number one, number two, number three, you're showing up, it's easier for you to convert because you're already seeing the product in the search result page.
You want to think about how you can start to set up Google Shopping and basically you need to have the right product feed, as well, that's hooked in, and from there, you are basically able to, well, start showing your products.
Neil Patel: Make sure you have unique skews. If you don't have unique skews, it's going to be harder to show up. That's really important. That's a mistake that a lot of people make. Reviews are also really important because the more reviews you have, the more better you're going to do within Google shopping because people want to buy products with amazing reviews versus crappy reviews. Of course, you scheme a markup so you can highlight your reviews, as well, within search results.
Eric Siu: We're oversimplifying this right now. You are going to need some technical help to set this up, so get your developer on this. There's a ton of resources out there on Google Shopping, but if you're an eCommerce, this is a no-brainer. Like Neil said, you need to have the right scheme of markup. You need to have the right reviews showing up, and obviously, if you're bidding too low, you are not going to show, so you have to make sure. Same thing with AdWords, too, that you're running an ad campaign. You need to make sure that you're bidding competitively, and you're going to win.
Also, you're not done when you're done, when you have people ... Your ads are showing number one, things like that. Obviously, if you're driving them to your page, you're bringing them to the point of sale. Your marketing's done, but your page actually has to convert, as well, so all of this stuff that Neil and I talk about all the time, having the right user experience, you're optimizing for the right kind of device, site speed, things like that. You want to take care of all of that before you start to do this kind of stuff. Otherwise, you are going to lose your shirt. Neil, anything else?
Neil Patel: Yeah. A lot of people who will click on these shopping ads will be mobile related, so make sure your site loads extremely fast. The Amazon saying, "Every second their load time decreases, they lose 1% of their revenue," which is huge. In addition to that, make sure that you're offering free shipping. This is really important. If you can't, then consider increasing the price of your product, but I found that free shipping boosts conversions more than anything else. As Eric mentioned, it doesn't stop when people click on the ads. You still have to market people from when they're on your site.
Eric Siu: All right. That's it for today, but before we go, we have a 90-day free trial of Crazy Egg, which is a heat mapping tool. It's worth up to $3,000, and you don't have to put in your credit card. We're making this available for each and every one of you. Just go to SingleGrain.com/giveaway, and we will see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
