Tried and Tested Ways of Building Local Links | Ep. #377

In Episode #377, Eric and Neil discuss the tried and tested methods for building local links. Tune in to learn the simple steps that will help you increase your rank on a local scale. You’ll also find out who you need to be reaching out to when it comes to asking for those links.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Tried and Tested Ways of Building Local Links
  • 00:41 – When it comes to local SEOs, citations are important
    • 00:45 – A citation can be counted as a link
  • 00:56 – You can get multiple citations from Whitespark and Moz Local
  • 01:05 – Another way to get a citation is to reach out to the local chamber of commerce
    • 01:13 – They also have events where you can network with people
  • 01:41 – Reach out to people and try to add value
  • 01:46 – Local stores take anything that can help their business
  • 02:00 – It’s a lot easier to rank for local keywords
  • 02:14 – Go to Ahrefs and put in your competing URLs within your region
    • 02:26 – Reach out to those linking to them and ask for links
  • 02:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate
  • 03:35 – That’s it for today’s episode!

3 Key Points:

  1. Reach out to your local market to get citations.
  2. Build a network with your local stores and always try to add value to them.
  3. Check your competitors and get in touch with those who are linking to them.

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Full Transcript of The Episode

Announcer: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School, with your instructors, Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: I'm Neil Patel.

Eric Siu: Today we're going to talk about tried and tested ways of building local links. This is in the context of local SEO. As most of you probably know, or maybe not know, but when it comes to local SEO, citations are really important. Citations can be counted as a link.
A citation might be from maybe a Trustpilot or maybe even a Yelp, but if you're looking for multiple citations, what you can do is you can go to a tool like Whitespark or Moz Local and get a bunch of these citations. That's one way of going about it.

Neil Patel: Another way you can get local links is, reach out to people within your city, like the local Chamber of Commerce. Let them know that [you own a 00:01:08] business. A lot of times, they'll link out to local businesses, support them.
They even have events where you can network with other people, and some of them may be related sites where they're willing to give you some link love in exchange. You can give them some advice, tips, or if there's relevant content that is on your website, that should be pointing to them. If they make sense for your users, you can always link back out to them.

Eric Siu: Just building on the whole Whitespark thing, you can look at these, basically they'll aggregate you to a bunch of these different sites, but as Neil said, you can always reach out to people directly and then try to add some value to them. Especially, I think, when you think about mom-and-pop shops, when you think about local stores, they'll do anything if you can just add a little value to them. They'll take anything that can help them.
It's a lot of hand-to-hand combat in the beginning, but with local, it's generally not as difficult as if you want to rank for a keyword like "online marketing," for example, or a keyword like "business loans." Other than that, those two things are the main things. I don't want you to just add a bunch of things.
Neil, do you have anything else on your end?

Neil Patel: Yeah. The other last thing that I would do is go to Put in competing URLs from within your region. Let's say if you have a smoothie shop and you see someone else's smoothie shop, put in their website, see who links to them, and just hit each of those sites up and beg them for links. You can get a list of who's into your competitors, again, from Great.

Eric Siu: The last thing I'll add before we go is, we're actually doing a special giveaway here and this tool is with Crazy Egg, which is actually Neil's tool. There's multiple ways to get into this giveaway. You can get a one-year subscription to it. I'll let Neil explain what Crazy Egg is before we give you the URL.

Neil Patel: Sure. If you're a designer, developer, great, that's amazing, but most of you I'm guessing are marketers and entrepreneurs, and every time you want to go to a designer, a developer to make changes, it takes forever.
With Crazy Egg, through the WYSIWYG editor, you can make changes on the fly, you can see how people interact and engage with your website, you can run A/B tests, you can see if people are scrolling down, if they're not. If your call-to-actions are too low, it'll tell you, hey, you need to place it higher.
In other words, Crazy Egg is a visual analytics tool that tells you what to change, and that even allows you to change it within Crazy Egg without any technical skills so you can get more conversions and sale.

Eric Siu: As I mentioned, there's multiple ways to get into this giveaway. Just go to to learn more about it and we will get you into the contest.
That's it for today, and we will see you tomorrow.

Announcer: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of.
Don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.

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