How to Improve Your Ranking Position on Google Maps | Ep. #454

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In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local SEO and why your name and address need to match what is used on Google Maps.

Time Stamped Show Notes:

  • [00:27] – Today’s topic: How to Improve Your Ranking Position on Google Maps
  • 00:34 – First, verify your Google My Business information
  • 00:46 – Use the same name and address for your website that is shown on Google Maps
  • [01:18] – Acquire Google reviews for your business by asking your customers to leave a review
  • [01:41] – Integrate the Google Maps location onto your website
  • 01:48 – Use citation tools like Moz Local, Yext and BrightLocal for local SEO
  • [02:07] – Make sure you have great images for your locations
  • [02:17] – Links to your site help a lot
  • [02:56] – Run ads on Google Maps
  • 03:03 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • [03:18] – That’s it for today’s episode!

3 Key Points:

  1. Google Maps can drive more traffic to your website.
  2. Have the same name and address on your website that is used on Google Maps so Google can read it properly.
  3. Ensure that you have reviews on Google as people rely on these reviews.

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The post How to Improve Your Ranking Position on Google Maps | Ep. #454 appeared first on Marketing School Podcast.

Full Transcript of The Episode

Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: And I'm Neil Patel.

Eric Siu: And today we're going to talk about how to improve your ranking position in Google Maps. The very first thing that you can do is, guess what? Verify your Google My Business Information. That's basically your dashboard for all the locations that you can have and things like that. That's free, just go ahead and get that.

Neil Patel: Use your same name, address, place like your location, on your website that you're submitting to Google Maps. I know that sounds silly but I don't know why a lot of people are using different name, addresses and phone numbers, right?

Eric Siu: Yep.

Neil Patel: And, if you use the same one, not just on your site, but Google Maps, all the other localized directly, you're going to be much better off.

Eric Siu: Yeah. So you can use the acronym NAP, Name, Address, Phone number, or PAN.

Neil Patel: PAN.

Eric Siu: Yeah. Phone number, Address, Name. Anyway, so don't forget also, you got to get Google reviews as well, so get reviews for your business. Ideally you ask your customers to truly review your service basically, and that's just one way to go about it. Because think about it, right, if you have a result that has five stars, and you have a result that has three stars or no stars at all, which one are you more likely to click?

Neil Patel: Yeah, you're going to click the one with more stars. Also, take the map's listing of your location, integrate it on your website. In other words, embed it. I've found that for some weird reason, it helps biz rankings as well.

Eric Siu: Yeah, you're also going to need citations as well. So you can use Moz Local, you can use Yext. There's a ton of different tools out there, I think BrightLocal as well. Use these tools because they're specialized for local SEO and they're going to help you rank higher.

Neil Patel: Yeah, that's pretty much all I have on it from my end. Do you have anything else?

Eric Siu: Yeah, so I think the final things, I mean, this is kind of table stakes stuff, make sure you have good images for the different locations that you have. Finally, I think you could also look at ... Well, there's different directories out there too, but also links help too, at the end of the day. They do look at local citations, things like that, but links to your site, links to your specific pages, that also helps.

Neil Patel: Yeah, but the links won't help as much as it generally does with SEO when you're trying to rank in Google, but they still do help. And the same goes with all the localized directories, the Moz Local that Eric talked about. You can end up getting a lot of placements in all the localized directories through Moz Local. And don't just stop with Google maps, you should stop after you're in every single directory. Don't worry about, "Oh, are these back things going to hurt my site's ranking or anything like that." If a directory can drive business you should be in there.

Eric Siu: And if you want to go fast and if you're impatient like Neil and I you can just run some ads for Google Maps too, because that is available.

Neil Patel: Yes.

Eric Siu: All right, so that's it for today. But before we go we have a 90 day free trial of Crazy Egg to give away. This is worth up to $3,000 and we're giving this to everybody. So also, at the same time, no credit card is required. So if you want to learn more just go to singlegrain.com/giveaway and we will see you tomorrow.

Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.

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