Good Marketers Copy, Great Marketers Steal | Ep. #712

In episode #712, Eric and Neil discuss why great marketers steal. Tune in to hear why you should be jacking tactics from other marketers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Good Marketers Copy, Great Marketers Steal
[00:45] Growing up, Eric played a game called “EverQuest”.
[00:48] He had no strategy and saw a German player using a specific strategy and used that strategy to win a tournament.
[01:17] In marketing, there is nothing wrong with stealing (except when it’s plagiarism).
[01:33] Copying successful tactics is a good idea.
[02:35] GrowthHackers is a great resource, as is Sparktoro.
[02:54] Eric and Neil both use the traction framework, which means they run a lot of experiments.
[03:40] Figure out what other successful marketers are doing and use their tactics to your benefit,
[04:00] It’s not about being the first, it’s about being better.
[04:15] Facebook steals a lot of stuff from their competitors.
[04:45] Look at what you can convert and use for your own purposes.
[05:00] That’s all for today!
[05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!