Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: And I'm Neil Patel.

Eric Siu: And today, we're going to talk about six ways to exponentially increase your traffic. So, I'll start with number one. Number one is repurposing, or even updating your content. This has done wonders for me. Just to give you an example, I took one post that we had that was getting about 300 visits a month or so. We updated it. Now, that is a post that gets about 5000 visits a month, and ranks for very competitive keywords that are really relevant to our business, so just being able to do something like that where you have you process where every quarter or every month or so, you say, "Hey, these posts look like they have a lot of potential, they've been hitting our goals," whatever your goals are, and then just constantly updating them, because you already have the foundation there, why not build on it?

Neil Patel: Yeah, the second tool I have to for you guys is, if you're really looking to exponentially grow your traffic, you already have social channels, okay? So, you have, let's say a LinkedIn account. You can take your existing content from your website, add the first few paragraphs on LinkedIn, and put click to continue reading, and have that link go back to your website. LinkedIn works extremely well for this, because they're not that popular of a social network. Yes, they get hundreds of millions of visitors a month, but LinkedIn isn't popular compared to Facebook, compared to, maybe, Twitter, or YouTube, or Instagram. Because they're fighting for attention, they're more likely to push your content and your information out to more people, while Facebook, on the other hand, when you submit your content to it, it gets squeezed, their algorithms are like, "All right, unless you boost this post, we're not going to get you a lot of traffic." So, with LinkedIn, just take your content, first few paragraphs, put click to continue, and you'll notice that you can get a lot more traffic to your website. I get around 1000 visitors a day just by using this.

Eric Siu: Number three is a paid Twitter ad. But, wait, Twitter, isn't it dying? Well, Twitter still has an advertising platform. It's still out there. It's not dead yet, right, and, for those of you out there, especially those of you who are trying to reach a marketing audience, I read Twitter every day. That's where I get my news from. I don't read CNN and all of these other news channels. Twitter's where I get my news from, because I can curate what I read that ... Basically, reading from smart people, right? I don't need to read all the BS that's out there. So, Twitter ads are good. Here's why I say it's good. Because, couple weeks ago, I decided to just run a small test on Twitter, and I used a bit.ly link, just a URL shortener and also to track as a secondary source of ... Just as a reference point, but, basically, what I was doing was I was running Twitter ads to a content piece that we had, and I was really surprised to see that we were paying about five cents per click.
And so I thought there was something wrong, the Twitter analytics were showing that, but then when I went to double verify through bit.ly, I was, in fact, getting those clicks for about five cents or so. And I was looking at the engagement on the traffic coming in, and these people were staying for about a minute to about a minute and 30 seconds or so, so, for me, paying five cents or so, that's a nice way to exponentially grow if you have a little cash.

Neil Patel: Yeah, and the fourth tip I have for you is to use SEMrush and Ahrefs in tandem, and here's what I mean. Go to SEMrush.com, put in a competitor URL, and it'll show you, not only their traffic, but their most popular pages and how many visitors each of those pages are getting. Then go to Ahrefs. You can then take those most popular pages and then you can end up seeing how many back links they have. Now that you got a list of their most popular pages with the back link count, look for the pages that get good traffic and don't have a lot of back links, and then go write better versions of those pieces of content on your website. So, for example, if your competitor wrote an article like Ten Ways to do Advance Yoga Poses as a Beginner, you would write 101 Ways to do Advance Yoga Poses as a Beginner, right? So you're using Brian Dean's Skyscraper technique, in which you're making the content extremely better, leaps and bounds, and then you're using SEMrush to see what's popular for your competitors and you're using Ahrefs to see what doesn't have a lot of back link.
Because, if something's popular and it didn't require a lot of back links, the chances are you can write a better version of that piece of content, and outrank them really fast.

Eric Siu: Yeah, and just to build on what Neil's saying too, you can use SEMrush, or Ahrefs, or you can even go to Search Console for this, this tip that I have, but, basically, you're looking for pages that are ranking, maybe, number five and number 30 for certain keywords, or even just the pages itself, you can go to Search Console and look at them, and then look at the average positions for those pages, right? And then switch it over, switch it over from page view to the query view to see the different queries that that page is ranking for. And then, all you need to do, go to that page, and just add a few more of those keywords. Litter those keywords onto the page and that's going to help you to rank. It seems really simple and really dumb, but when you just take the time to do this, again, once every month or maybe once per quarter or so, you're able to get more traffic to that page.
Again, you have the foundation, it's just about having ... I don't know if it's a gatekeeper ... Not a gatekeeper. Maybe you need a gardener. That's what you need. You need a gardener to manage this.

Neil Patel: So, number six. What I would end up doing is, you've got your website, you're getting traffic, right, and you're just like, "All right, how can I just grow through leaps and bounds without, ideally, having to do a lot of work?" One thing that I like to do that has increased my traffic drastically, and just to give you idea, I went from roughly 200 and something thousand visitors of December 2016 to right now, which has been roughly a year, I'm at somewhere around a million plus visitors, and what I ended up doing is, I translated my content to other languages. I know this sounds crazy, it's simple, but English speaking markets aren't the only ones with money. Look how much money there is in China. Look how much money Amazon is investing in countries like India. Latin America has a ton of cash as well. And it keeps going on and on, right? Did you know, Salesforce makes most of their money in America. Their number two market is Japan, and in a lot of these regions, they don't speak English.
So, you can go to Upwork, find translators, they'll translate your content manually, because, if you don't, you're probably going to get hit by a Panda penalty, because the translation quality just sucks if you just do it automatically. And, by translating your content manually, and putting it on your same domain, you'll start ranking really high. Make sure you use hreflang, H-R-E-F-L-A-N-G, you can Google it, and it tells Google and other search engines that, "Hey, here's the English version of the content, and here's the Japanese version of the content," or whatever languages you decide to go after. And, when you're setting this up on your own site, make sure you use sub domains, so like, if I was going after Brazil, I should be using br.neilpatel.com. Funnily enough, I use sub domains, but I made that mistake. Don't make the same mistake as me. And, when doing this, you'll notice that within three to six months, your international content will do extremely well.
It doesn't take that long, and just make sure that you're picking regions with good populations, high population numbers, and high GDP, so when you combine both of them, the chances are you'll be able to monetize those regions. Sure, you won't make as much as you're making, let's say, in the United States, but there's no competition, and, for that reason, you can be the dominate player, and, potentially, see larger income than what you're getting from the United States, because you won't be competing with 1000 other businesses.

Eric Siu: Great. So, that's it for today, but, before we go, we want to tell you about Supermetrics. Supermetrics is a really powerful analytics reporting tool. Hooks in with your Google Analytics, AdWords, Facebook. Really recommend that you check it out, because it does things that other tools can't do. So, just go to supermetrics.com/marketingschool to learn more, and we will see you tomorrow.

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