[Free Consultation] Are you spending money on advertising but not getting the results you want? Are you looking for more sales and leads but have no idea where or how to start? Get help from our world-class marketing experts in a free consultation call.
Click Here To Schedule Your Free Consultation Now
In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: Do Midroll Ads Really Work?
- [00:40] In podcasts, there are always ads in the middle of the show.
- [00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end.
- [01:35] Eric was looking at their Apple Podcast retention rates.
- [01:50] Because Growth Everywhere has a midroll, he checked the retention rates.
- [02:09] He lost 50% of people at the midroll, but it increased after the ad.
- [02:30] So, keep your midrolls, because people will just skip them, but will continue to listen and stay engaged.
- [03:20] Perhaps create a customized landing page to increase ROI.
- [03:50] Andrew Warner integrates his ads into the podcast episode, which increases sign-ups.
- [04:22] If you auto-insert ads, people will skip them. If you pay people for custom plugs, that will generate more revenue.
- [05:12] What Warner does is “native advertising”.
- [05:30] This way makes it less predictable.
- [05:50] That’s it for today!
- [05:56] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
The post Do Midroll Ads Really Work? | Ep. #719 appeared first on Marketing School Podcast.
