In episode #657, Eric and Neil count out the 7 LinkedIn marketing tricks you must use. Tune in to hear what you could be doing do boost your visibility on LinkedIn.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: 7 LinkedIn Marketing Tricks That You Have to Deploy
- [00:33] Tip 1: Consistently post videos to YouTube and make sure you link to them through LinkedIn (LinkedIn tends to promote video content).
- [01:05] Tip 2: Use LinkedIn Autofill as a means to get people on your email list with minimal effort on their part.
- [01:45] Tip 3: Videos ads for LinkedIn are expensive, but well worth it.
- [02:20] Tip 4: Don’t post as often on LinkedIn. Only post your best content.
- [03:23] Tip 5: Use Duck Soup or LinkedIn Helper when visiting profiles: it collects their info for later contact.
- [04:07] Tip 6: Make sure your profile is set to let people know you are looking for full-time work.
- [05:05] Tip 7: Growth Pods came from Instagram, but are now available on LinkedIn. It’s a way to boost your likes and visibility. Band together with similar people and like each other’s posts.
- [06:20] That’s all for today!
- [06:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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The post 7 LinkedIn Marketing Tricks That You Have to Deploy | Ep. #657 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today, we are going to talk about seven Linkedin marketing tricks that you have to deploy. So, tip number one is, Neil and I actually have been doing this, is we have ... Neil produces videos, I do videos as well. We've been posting videos consistently to YouTube. And what we've seen is the engagement tends to stick. We do an organic post there. A lot of people comment on it. They like it as well. We've got the right people liking it, commenting it. You're constantly building your brand that way. We're already producing the content and we're not paying additional for it. We're just getting it out there and we're seeing that Linkedin, which post does well. It sticks to the top longer in people's newsfeed and it's just more free organic reach for us.
Neil Patel: Number two. Linkedin AutoFill. If you are a company that collects leads, why just ask them for their name, email address, website URL, marketing budget, or whatever you're trying to collect. With Linkedin AutoFill, if someone's logged into Linkedin and they're on your website, they can click a button and it'll give you all their details - phone number, email address, name, job, company title, work email - the list keeps going on and on. You get more data. This will help you to determine how qualified a lead is, which will then boost your conversion rates and then your sales time or your sales guys can focus on selling people who are more qualified versus people who just give their name and email, and you don't have much information about them.
Eric Siu: Number three. Linkedin video ads. I mentioned a couple of months ago or, I guess recently, that the CEO of Linkedin said video ads are going to be big. Guess what? Video ads are out for Linkedin, they came out recently.
Neil Patel: But expensive.
Eric Siu: They are expensive. But, hey, like Neil mentioned before, whoever ... if the customer lifetime value is a lot higher, whoever can afford to spend on customer acquisition, this might be something to take a look at and we're talking nine cents plus per view as of now. It might change more in the future. But, if you have a really good offer, you have a high LTV or, you know, you have a high average order value, it might be worth taking a look at.
Neil Patel: Number four. Don't post as often on Linkedin. With Linkedin, most people, what I'm seeing right now, they're like, "Oh, its easier to get engagement. Let me post two, three times a day." Eventually, what they're going to do is they're going to make the [inaudible 00:02:33] room, if you're not getting that much engagement, your stuff is just not going to be seen as often. So make sure you're not posting mediocre content, you're only posting your best content. And, when you do post your best content, put in the time and energy to make it even more amazing. Here's what I mean by that.
If you put a vide on Linkedin, don't just be like, here's the video and here's the title. Put a little synopsis, a little few lines of text or paragraphs up above, short to the point. Make statements. They don't even have to be full sentences. It's much more effective. You get more views, you get more shares, you get more comments. Ask a question. Take the extra five minutes to put some text around your content, whether it's a link, whether it's a video, and you'll notice that the more engagement you get, the more views and the more shares, and the more people within Linkedin that are going to see your content that you're pushing out.
Eric Siu: This is number five?
Neil Patel: Yes.
Eric Siu: Number five is using a tool like Duck Soup or Linkedin Helper to visit profiles that you like. So what you can do is, maybe you're looking to visit CEOs in the software industry that have more than 50 employees or so, so you can search for that filter. And you can, basically, visit these people. And what Duck Soup will do or Linkedin Helper is, they'll visit the profiles, anno collect their email as well. What you could do with the email afterwards is, you can reach out to these people using a tool like Outreach, for example, and then also add these people, tag them, add them to your Linkedin network. You know, we talked about organic reach being great. Add these people to your network, try to get the thirty-five thousand connections, cause that's the max right now, of the most relevant people. So don't just add anyone blindly. Add the people you're looking to engage or that you're looking to do with business with and it's going to help you.
Neil Patel: And here's number six. Here's one that most of you guys don't do, especially those of you guys who are business owners. Eric, on your Linkedin profile, do you let people know that you're open for a full-time job?
Eric Siu: I think I do.
Neil Patel: Most people do not. It's a setting in there.
Eric Siu: Yeah.
Neil Patel: I'm pretty sure you don't, cause you're an entrepreneur. Do you get hit up every week for job offers?
Eric Siu: I do.
Neil Patel: Okay then, he has it on.
Eric Siu: Yeah.
Neil Patel: Most people don't. And what I do is, I turn it on. I get a shit load of companies hitting me up to hire them as their CMO and instead I'm like, "Oh, I'm not really interested in a job but I'll get on the phone and see what you have to say." And then I pitch them on becoming a paid client of my ad agency. It's a really good strategy. Yes, the conversions aren't as high as someone just hitting you up saying, "I want to hire you for consulting." But, more people are looking to hire full-time employees than consultants, so it's a great way to just get extra leads and people who you can convert into, "I want to hire you full-time" to, "Sure, I want to pay you as a contractor."
Eric Siu: All right. Number seven. Last but not least. Linkedin Growth Pods. So here's the concept of growth pods. They come from Instagram. So, Instagram, what people do right now is, they create a lot of group [inaudible 00:05:16]. You might have like a travel growth pod or you might have a foodie growth pod, depending on the niche that you're in. And, what happens is, basically, once you post something, you go to the growth pod. It's basically like a chat ... a group chat with like-minded people and say, "Hey guys. I just posted ..." and everyone just starts liking it. Right? You are kind of gaming the system here, but they do work. You can literally do the same thing with Linkedin as well.
So I'm in this one group called The Young Entrepreneurs Council and there is a Linkedin Growth Pod. I believe they made it as a Facebook group and there's also a Facebook chat as well. And then, when people post, and say, "Hey guys, new post up," everyone will go out there and they'll like it, they'll upload it as well. I even have people text messaging me sometimes to up vote for a friend, or up vote a post that they just put up. So basically, you're just trying to drive more engagement and you're asking for it. Right? Same thing as link building, you're asking for a link and you're asking for a sale. Right? You're just opening your mouth up. So, you're already putting out the time out there for producing the content ... Neil and I talk about it all the time ... actually going out and promoting the content, being proactive about it. And eventually you create the growth pod. You can just have someone on your team, or someone that you hire from Upwork Manage it.
So, anyway, that's it for today. Those are the seven tips to help you grow your business with Linkedin. And we probably have a bunch more, but for now go to singlegrain.com/giveaway to get marketing tools to grow your business and we'll see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today, we are going to talk about seven Linkedin marketing tricks that you have to deploy. So, tip number one is, Neil and I actually have been doing this, is we have ... Neil produces videos, I do videos as well. We've been posting videos consistently to YouTube. And what we've seen is the engagement tends to stick. We do an organic post there. A lot of people comment on it. They like it as well. We've got the right people liking it, commenting it. You're constantly building your brand that way. We're already producing the content and we're not paying additional for it. We're just getting it out there and we're seeing that Linkedin, which post does well. It sticks to the top longer in people's newsfeed and it's just more free organic reach for us.
Neil Patel: Number two. Linkedin AutoFill. If you are a company that collects leads, why just ask them for their name, email address, website URL, marketing budget, or whatever you're trying to collect. With Linkedin AutoFill, if someone's logged into Linkedin and they're on your website, they can click a button and it'll give you all their details - phone number, email address, name, job, company title, work email - the list keeps going on and on. You get more data. This will help you to determine how qualified a lead is, which will then boost your conversion rates and then your sales time or your sales guys can focus on selling people who are more qualified versus people who just give their name and email, and you don't have much information about them.
Eric Siu: Number three. Linkedin video ads. I mentioned a couple of months ago or, I guess recently, that the CEO of Linkedin said video ads are going to be big. Guess what? Video ads are out for Linkedin, they came out recently.
Neil Patel: But expensive.
Eric Siu: They are expensive. But, hey, like Neil mentioned before, whoever ... if the customer lifetime value is a lot higher, whoever can afford to spend on customer acquisition, this might be something to take a look at and we're talking nine cents plus per view as of now. It might change more in the future. But, if you have a really good offer, you have a high LTV or, you know, you have a high average order value, it might be worth taking a look at.
Neil Patel: Number four. Don't post as often on Linkedin. With Linkedin, most people, what I'm seeing right now, they're like, "Oh, its easier to get engagement. Let me post two, three times a day." Eventually, what they're going to do is they're going to make the [inaudible 00:02:33] room, if you're not getting that much engagement, your stuff is just not going to be seen as often. So make sure you're not posting mediocre content, you're only posting your best content. And, when you do post your best content, put in the time and energy to make it even more amazing. Here's what I mean by that.
If you put a vide on Linkedin, don't just be like, here's the video and here's the title. Put a little synopsis, a little few lines of text or paragraphs up above, short to the point. Make statements. They don't even have to be full sentences. It's much more effective. You get more views, you get more shares, you get more comments. Ask a question. Take the extra five minutes to put some text around your content, whether it's a link, whether it's a video, and you'll notice that the more engagement you get, the more views and the more shares, and the more people within Linkedin that are going to see your content that you're pushing out.
Eric Siu: This is number five?
Neil Patel: Yes.
Eric Siu: Number five is using a tool like Duck Soup or Linkedin Helper to visit profiles that you like. So what you can do is, maybe you're looking to visit CEOs in the software industry that have more than 50 employees or so, so you can search for that filter. And you can, basically, visit these people. And what Duck Soup will do or Linkedin Helper is, they'll visit the profiles, anno collect their email as well. What you could do with the email afterwards is, you can reach out to these people using a tool like Outreach, for example, and then also add these people, tag them, add them to your Linkedin network. You know, we talked about organic reach being great. Add these people to your network, try to get the thirty-five thousand connections, cause that's the max right now, of the most relevant people. So don't just add anyone blindly. Add the people you're looking to engage or that you're looking to do with business with and it's going to help you.
Neil Patel: And here's number six. Here's one that most of you guys don't do, especially those of you guys who are business owners. Eric, on your Linkedin profile, do you let people know that you're open for a full-time job?
Eric Siu: I think I do.
Neil Patel: Most people do not. It's a setting in there.
Eric Siu: Yeah.
Neil Patel: I'm pretty sure you don't, cause you're an entrepreneur. Do you get hit up every week for job offers?
Eric Siu: I do.
Neil Patel: Okay then, he has it on.
Eric Siu: Yeah.
Neil Patel: Most people don't. And what I do is, I turn it on. I get a shit load of companies hitting me up to hire them as their CMO and instead I'm like, "Oh, I'm not really interested in a job but I'll get on the phone and see what you have to say." And then I pitch them on becoming a paid client of my ad agency. It's a really good strategy. Yes, the conversions aren't as high as someone just hitting you up saying, "I want to hire you for consulting." But, more people are looking to hire full-time employees than consultants, so it's a great way to just get extra leads and people who you can convert into, "I want to hire you full-time" to, "Sure, I want to pay you as a contractor."
Eric Siu: All right. Number seven. Last but not least. Linkedin Growth Pods. So here's the concept of growth pods. They come from Instagram. So, Instagram, what people do right now is, they create a lot of group [inaudible 00:05:16]. You might have like a travel growth pod or you might have a foodie growth pod, depending on the niche that you're in. And, what happens is, basically, once you post something, you go to the growth pod. It's basically like a chat ... a group chat with like-minded people and say, "Hey guys. I just posted ..." and everyone just starts liking it. Right? You are kind of gaming the system here, but they do work. You can literally do the same thing with Linkedin as well.
So I'm in this one group called The Young Entrepreneurs Council and there is a Linkedin Growth Pod. I believe they made it as a Facebook group and there's also a Facebook chat as well. And then, when people post, and say, "Hey guys, new post up," everyone will go out there and they'll like it, they'll upload it as well. I even have people text messaging me sometimes to up vote for a friend, or up vote a post that they just put up. So basically, you're just trying to drive more engagement and you're asking for it. Right? Same thing as link building, you're asking for a link and you're asking for a sale. Right? You're just opening your mouth up. So, you're already putting out the time out there for producing the content ... Neil and I talk about it all the time ... actually going out and promoting the content, being proactive about it. And eventually you create the growth pod. You can just have someone on your team, or someone that you hire from Upwork Manage it.
So, anyway, that's it for today. Those are the seven tips to help you grow your business with Linkedin. And we probably have a bunch more, but for now go to singlegrain.com/giveaway to get marketing tools to grow your business and we'll see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
