7 AI Marketing Tools to Streamline Your Digital Marketing Strategy

From Speak & Spell to ChatGPT, it’s safe to say we’ve finally arrived at the technological future we were promised. And now there are countless AI marketing tools that are as common as pens (remember them?) or screwdrivers to help us with our daily tasks.

AI tools are transforming the way we approach marketing, offering advanced capabilities and data-driven insights to optimize campaigns and drive revenue.

In this post, we’ll explore the top seven AI marketing tools that can revolutionize your digital marketing strategy and help you achieve greater results than ever before.

Jacqueline Foster
Demand Generation Marketing, Lever.co

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7 AI Marketing Tools to Streamline Your Marketing Strategy

From email marketing to paid ads to content creation, here are seven excellent AI tools that will make your marketing tasks easier and more successful.

1) Seventh Sense AI: Enhancing Email Marketing with AI-powered AutomationSeventh Sense - AI software - home page

Seventh Sense understands that sending an email at the right moment can significantly impact open rates, engagement and, ultimately, revenue generation. Traditional email marketing approaches often fall short when it comes to timing, as messages may get lost or buried in crowded inboxes. However, Seventh Sense takes a data-driven approach to address this challenge.

Through AI-led data analytics, this AI tool integrates with popular email marketing platforms like HubSpot, allowing marketers to gain valuable insights into recipient behavior and preferences. The tool collects and analyzes data on when individuals are most likely to engage with their emails, providing actionable recommendations for optimal delivery times.

Through its seamless integration with HubSpot, this tool enables marketers to schedule email campaigns to be sent at the precise moment when recipients are most likely to engage.

The AI-powered algorithms of Seventh Sense consider various factors when determining the optimal delivery time for each recipient, including:

  • historical data on open rates
  • click-through rates
  • recipient behavior patterns

In analyzing this data, Seventh Sense identifies patterns and trends, allowing marketers to make data-backed decisions and improve the effectiveness of their email campaigns.

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2) AdCreative.ai: Creating Powerful Ads with AI Creative ToolsAd Creative - AI powered - home page

Crafting compelling and visually appealing ads is vital for capturing audience’s attention. With AdCreative.ai, an artificial intelligence-powered ad and social creative tool, you can easily generate stunning ads. Their machine learning model continues to learn regularly and “provides up-to-date creatives with a sole purpose: conversion.”

Given the ideal prompts, you’ll receive excellent results. Brands like Under Armor and Tesla (seen in the image above) have already benefited from this tool, creating eye-catching creatives that drive engagement and conversions. This AI-powered solution enables businesses to streamline their ad creation process and deliver impactful campaigns.

The tool boasts an impressive portfolio of pre-designed ad templates that cover various industries and formats:

AdCreative.ai sizing for social posts and advertising

These templates serve as a starting point, providing a foundation for marketers to customize and tailor their ad creatives to align with their brand identity and campaign objectives.

Related Content: 11 Creative Fashion Ads to Inspire Your Own Campaign

3) SEO.ai: Streamlining SEO Content Creation with AI AssistanceSEO.ai - AI tool - home page

Driving organic traffic is a cornerstone of successful digital marketing. SEO.ai is an innovative tool that automates SEO-enhanced content creation.

Comparable to SurferSEO (which is another favorite of ours), it provides an SEO score for your content, ensuring that it meets the best practices for search engine optimization. While the tool does all the heavy lifting, it’s essential to prompt it accurately and ask the right questions.

In addition to on-page optimization, SEO.ai also offers insights and recommendations for off-page SEO factors. This includes analyzing backlinks, social signals and other external factors that influence search engine rankings.

Furthermore, SEO.ai enables marketers to conduct in-depth keyword research effortlessly. By analyzing search volume, competition, and relevance, the tool suggests relevant keywords that can be strategically incorporated into the content:

SEO.ai AI keyword research

This helps marketers target the right audience and optimize their content for specific search queries, increasing the likelihood of attracting organic traffic.

Related Content: 17 Effective SEO Techniques to Drive Organic Traffic in 2023

4) Optimove: Unleashing the Power of Customer DataOptimove - AI tool customer data - home page

Data is a valuable asset for any marketing team, but harnessing its full potential can be challenging. That’s where Optimove comes into play.

This AI-powered tool consolidates data from various sources and provides actionable insights to drive better-informed decisions. Optimove analyzes your data, identifies trends and recommends specific actions for your team to take. If you follow its recommendations, you can maximize the output of your marketing efforts and achieve the results you need.

This tool serves as a centralized hub for collecting and analyzing data from various sources, such as customer interactions, website behavior, social media engagements, and more. The platform offers a comprehensive view of your customers and their preferences, helping you gain a deeper understanding of their behaviors and needs.

The power of Optimove lies in its advanced AI algorithms that leverage machine learning techniques to identify patterns and trends within the data.

One of the key features is its ability to generate actionable tasks based on the analyzed data. It automatically identifies opportunities for optimization and growth, providing specific recommendations to your marketing team. These recommendations can range from personalized messaging and tailored offers to targeted campaigns and customer retention strategies.

Optimove ensures that the insights gained from the team member data are effectively implemented into your marketing strategies. Plus, it goes beyond simply providing recommendations — it also acts as a task manager for your marketing team.

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5) MagicThumbnails.com: Mastering Your YouTube Thumbnails with AIMagic Thumbnails - AI tool - home page

With MagicThumbnails.com, you can bid farewell to the painstaking process of manually designing and testing multiple thumbnails.

The tool simplifies the entire process by leveraging artificial intelligence to automatically generate a wide range of thumbnail options based on the title and content of your video. You can choose from a variety of layouts, styles and designs, ensuring that your thumbnail captures the essence of your video and entices potential viewers.

MagicThumbnails.com offers a cost-effective solution. For a nominal fee, you can create thumbnails in bulk, with pricing options based on the quantity you need. For instance, you can generate 40 thumbnails for just $5 or 80 thumbnails for $10, making it an affordable choice for creators who want to experiment and test different visual elements without breaking the bank.

This AI-powered tool is particularly valuable for marketers who want to replicate the success of popular YouTubers without investing excessive time or money in thumbnail creation.

While influencers like MrBeast may spend a fortune and dedicate significant effort to perfecting their thumbnails, you can achieve impressive results with MagicThumbnails.com, saving valuable resources and focusing on creating compelling content.

6) Phrasee: Personalize Your Content with AI OptimizationPhrasee - AI tool - home page

While many marketers are familiar with AI tools like ChatGPT for content creation, Phrase goes beyond that by enabling AI content creation for every element of your marketing materials. This tool helps you test and optimize each component to identify what performs best with your audience.

Let’s take a look at a landing page, for example. You want to optimize each element to maximize its impact on your target audience. Phrasee helps you create multiple variations of headlines, images, CTAs, and paragraph text and test them in real-world scenarios. The AI algorithms analyze the performance of each variant, providing you with data-driven insights on what resonates best with your audience.

The tool’s ability to test and optimize various elements in a systematic manner saves you time and effort, ensuring that your content consistently delivers the best results.

What sets Phrasee apart is its focus on data-driven decision-making. It can provide you with actionable steps to fine-tune your content strategy in an ongoing rhythm, keeping your content constantly aligned with your audience’s preferences and expectations.

Related Content: How to Make Your Content Stand Out When Everyone Is Using AI

7) Jasper: Streamline Content Creation with Intuitive UXJasper - AI tool - home page

One of the key advantages of Jasper is its user-friendly design. Whether you’re a seasoned marketer or a beginner, you’ll find the platform easy to navigate and utilize effectively. The tool’s intuitive interface guides you through the content creation process, making it accessible to users with varying levels of technical expertise:

Jasper AI blog post creation interface

Jasper leverages the power of OpenAI’s GPT-3 technology to generate high-quality content. With GPT-3 as its foundation, the tool can generate engaging headlines and well-written blog posts, saving you valuable time and effort. The AI algorithms analyze your input and provide content suggestions that align with your objectives, ensuring that your messaging is clear, compelling and relevant.

The strength of this tool lies in its simplicity and ease of use. Rather than wrestling with complex content creation platforms or outsourcing to professional copywriters, you can rely on this AI-powered tool to generate impactful content in a fraction of the time.

Furthermore, Jasper’s AI capabilities continue to evolve, thanks to ongoing advancements in natural language processing and machine learning. As the tool’s algorithms become more sophisticated, marketers can expect even better results in terms of content quality and effectiveness.

While there is always some uncertainty when relying on AI-powered tools built on platforms like GPT-3, Jasper has shown promise and garnered recognition in the industry. Its impressive user experience, coupled with its ability to generate compelling content, positions it as a valuable asset for marketers seeking efficient and effective content creation solutions.

Related Content: Best Digital Marketing Agency: Top 8 Choices for 2023

Wrapping Up Our Top 7 AI Marketing Tools Picks for 2023

The advent of AI in our industry is groundbreaking, making us redefine processes and reevaluate how we can accomplish the same old tasks. Minutiae are progressively being eliminated from the equation, and our time is being freed up to think more critically.

With the help of AI tools like Seventh Sense, AdCreative.ai and Optimove, you can access new levels of efficiency and precision. These tools can help you automate tasks, make data-driven decisions, and create captivating campaigns that resonate with your target audience.

If you’re ready to level up your business with AI marketing, Single Grain can help! 👇

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Repurposed from our Marketing School podcast.

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