Getting traffic for a new website can be difficult if you go about it the wrong way. Link building for a newly launched website differs strongly from websites in the mid to late stages of growth, as there are certain quality signals and processes to undergo that tell the search engines that your site should be trusted. Using poor link building techniques can lead to a lot of wasted efforts in the initial stages of site development.
Building authority and trust is vital to getting recognized by the search engines. Start with the below tips and you’ll be well on your way to blasting up the SERPs.
1. Get listed in the High Quality Link Directories. Don’t spread too far – we recommend you only stick to Best of the Web, Yahoo! Directory, JoeAnt, and Business.com. These are well regarded and send high trust signals to the search engines.
2. Submit Press Releases to PR sites. A good way to pick up press is to submit press releases to PR sites. PRweb, PRleap, and PRnewswire are all great places to spread news about your launch. If your product isn’t news worthy, it won’t get picked up. Produce something great that’s worth talking about and you should have strong success with press releases.
Make sure you optimize your press release for dissemination. Top Rank Blog has a good guide to use using your press release as a marketing tool. Optify also has a SEO-specific post on optimizing your press releases.
3. Send out closed beta invites. If you have a web application, send blasts out to power bloggers about your closed beta. As long as your application is good, you’ll get positive press and some really strong links pointing to your website. Plus, these thought leaders will probably have some good, usable advice for your web app.
4. Giveaways. Similarly, if you have a product, find the top bloggers in your space and offer a few product giveaways in exchange for a blurb about your post. Make sure you’re contacting the biggest bloggers with the largest audiences to maximize returns, both in traffic and SERP success, with these efforts.
5. Start blogging. With constant, fresh content, you tell the spiders to frequently index your website. You also build an audience for your product and give users additional reasons to link back to your website. The quicker you do this, the quicker you tell the SERPs, and your users, that you’re a website worth ranking
5. Go Social. A great way to get immediate traffic and also get a good link influx to your website is create linkbait from step #5. Spending a day or so to create something worth sharing is beyond worthwhile for a starting website. Matt Cutts, Google’s head of Webspam, offers some great tips on his blog for creating good linkbait. SEOMoz.org also has a comprehensive article on Social Media Marketing tactics, where you can find specific tips for submitting to each social media website.
6. Get Local. Submitting your website to all the relevant local directories, and the search engines, is vital for every small business. This is the “go social” alternative for the smaller company, even though it is still (mildly) possible to create linkbait as a small business. Outspoken Media has a great, in-depth guide to launching your Small Business Website, and they offer a lot of great places to get your local website listed.
7. Stick to High Quality links. It can be tempting to hit up all of your personal friends, submit five thousand articles, and spam post the comments at large blogs, but there is strong evidence suggesting that these links are disregarded until Google sees your website as trusted. There are some strong inferences that low quality links are not a trust signal for new websites until Google (and the other engines) already know that your website isn’t spam.
8. Create a Crunchbase, Squidoo, and Aboutus.org page. Aboutus.org attempts to have website profiles of the internet, while Crunchbase has profiles of tech companies with follow links. Squidoo offers a custom lense for any business or person willing to create one. Getting on these sites is a good way to start reputation management on your own SERP, and also get a few more links to your site. If you create a good enough website bio on Aboutus.org, you can submit for consideration to get your link do-followed.
9. Guest blog. Find the relevant bloggers in your vertical and reach out. Display appreciation for their blog and also expertise in your field, and most bloggers will be extremely generous with their network. You can generally get targeted anchor text for your blog as well.
10. Be patient. Social media doesn’t always work. Sometimes, you won’t show up in the SERPs immediately. Taking drastic measures, like buying a large quantity of links, can get your website banned before it ever gets off the ground. We’d all like to be #1 in a month, but the reality (and competitive nature) of the SERPs is that this just isn’t a possibility.