Traffic is the lifeblood of any website, but unless you’re willing to pay for it, it doesn’t always come easy! If you’re struggling to get the eyeballs you need on your website, try out any of the following ways to up the visitor count to your pages:
- Fully optimize each page on your site – Choose good high-demand, low-competition keywords to target, and then make sure each keyword is used in your page title, your headline tags, your body content and the alt text for your page images.
- Write engaging, compelling headlines – Drafting good headlines encourages more people to click through to your site whenever they come across your link. Check out Copyblogger for ten sample headline structures that capture visitors’ attention.
- Encourage visitors to share your content – Make use of social sharing buttons that make it easy for readers to share your content on their favorite social networks. Digg Digg and Shareaholic are two great WordPress plugins that meet this need.
- Create a Youtube channel – Youtube is one of the largest search engines on the web, so posting video content to this site can be a great way to drive visitors back to your main site. Be sure to include your full URL in the top line of your video description for maximum visibility.
- Be present on social networking sites – A thriving social media presence is becoming more important every day, so set up profiles on Facebook, Twitter, LinkedIn and Google+ at a minimum. Stop by every day to share helpful content and engage with your followers.
- Team up with other site owners – Set up a formal or informal mastermind group of 2-5 site owners in related industries and agree to promote each other’s content on social networking sites and in other avenues.
- Answer questions on crowdsourcing sites – Answer community questions on sites like Yahoo Answers, Ning and Quora and site your own site as a reference.
- Launch a podcast – Delivering a regular podcast and advertising it on podcast-sharing sites can be a great way to introduce new visitors to your site and drive existing listeners back to specific pages on your site. All you need to get started is a USB microphone and free audio-editing software!
- Publish guest posts on authority blogs – Contact the top bloggers and site owners in your niche and offer to write a free post in exchange for a link back to your site. If your article is good enough, a percentage of the site’s readers will click through to your page.
- Submit your content to blog carnivals – Sharing your links on blog carnivals (sites that collect blog links on related topics and send them out to all subscribers) can be a good way to send visitors back to your site.
- Utilize social bookmarking sites – Don’t submit every post you’ve ever written, but when you have something exceptional to say, use free services like Ping.fm or Onlywire to generate social bookmarks back to your top content.
- Add your site to directories – If you can afford it, submitting to DMOZ or the Yahoo Directory can be a great investment – if not, Google directories in your niche and submit your site to as many as possible.
- Submit content to article directories – Sharing unique content on sites like EzineArticles or Buzzle is a good way to build both traffic and backlinks to your site.
- Update your site regularly – No one wants to spend time on a site that hasn’t been updated since animated gifs went out of style. Update your content frequently in order to attract repeat visitors.
- Create an email newsletter – Linking back to your site from within your email newsletters helps encourage return visits and introduces readers to past content they may have missed.
- Deploy linkbait content – Linkbait is content that’s designed to generate attention, making it a perfect way to build traffic back to your site.
- Mention your URL in your forum signature – Any time you comment on a forum, there should be a link back to your site in your signature. You never know who’s going to see it!
- Comment on blogs in your industry – When you post good comments to authority blogs, other readers will be naturally curious about you, leading to clicks back to your website.
- Promote your RSS feed – RSS feeds make it easy for your visitors to read and share your content, so make it as easy as possible for readers to join with prominent RSS icons.
- Submit your feed to RSS directories – In addition to promoting your RSS feed on your site, share your feed address with directories in order to maximize your exposure.
- Repackage and submit your content to Scribd – Scribd is a great place to download content on any subject, and listing your own work there can help send a flood of visitors your way.
- Create Web 2.0 links pointing back to your website – Not only do Web 2.0 properties (like Squidoo or Hubpages) provide great backlinks back to your site, they also tend to do well in the SERPs, which can send traffic your way.
- Join a blog network – Getting your content featured on sites like Blog Engage or Blokube can be a great way to increase the number of eyeballs on your page.
- Post on free classified ad sites – Free classified ads sites can be hit or miss (and you’ll need to make sure you’re following the site’s TOS), but the right combination of ad and audience can result in big traffic gains.
- Upload your photos to Flickr – Sharing your images under the Creative Commons license on Flickr can generate links and traffic back to your site when your pictures are syndicated onto top blogs.
- Arrange an ad swap with related sites – If you don’t want to pay for advertising, consider arranging a banner swap with related (though not directly competitive) sites.
- Publish in industry ezines – Do a Google search for ezines in your industry and find out how you can sign up to provide content that will be seen by tons of readers within your niche.
- Promote your site offline – Depending on your industry, promoting your site offline with business cards, flyers and ads in print publications can be a good way to drum up new traffic to your site.
- Improve the look & feel of your site – If your site looks bad, visitors will be less likely to share your content or recommend it to a friend, making investing in improving the look and feel of your site a great way to improve your traffic.
- Share a controversial viewpoint – Articles on controversial viewpoints are more likely to be shared, leading to more traffic back to your site.
- Join trade associations – If your industry has any relevant trade associations or organizations, join them for the opportunity to get a link back to your site in their directories.
- Be the first to talk about industry news – When you’re the first to discuss a major development in your niche, you’ll see a spike in traffic and a number of sites linking back to yours, so be sure to stay on top of industry news in your field.
What other traffic strategies do you use? Share them below in the comments!
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