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Finding Success in the Crowded PPC Landscape

Are your PPC campaigns falling short of your expectations? Do you find it challenging to outshine your competitors and make a significant impact in the California market?

These are common hurdles in the ever-changing landscape of pay-per-click advertising. Ad platforms are constantly evolving, performance metrics are proliferating, and auction systems are becoming increasingly intricate. Moreover, the gap between budget allocation and results can often seem alarmingly wide.

What’s the remedy? A professional PPC Management Agency, right here in California, is ready to assist you. With the correct strategies, techniques, and approaches, even the fiercest competition can be tackled. However, successful PPC management isn’t just about devising strategies; it’s about adapting them in line with the fluctuating algorithms of search engines and the digital behaviour of your target audience.

Single Grain is equipped with the expertise to support you. Our team has a proven track record of managing multi-million dollar budgets across Google Ads, Bing Ads, Facebook, and LinkedIn. We test, we learn, we refine, and we deliver results that make a difference.

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Accelerate your Growth with Single Grain

Single Grain, your dedicated PPC management agency in California, is here to guide you through the complex maze of PPC marketing. We’re not just a one-time setup agency; we’re committed to continually optimizing your campaigns, fine-tuning your ad spend, and enhancing your ROI.

We employ data-driven strategies to propel your PPC campaigns to unprecedented levels. Our methodology is deeply rooted in a robust A/B testing practice, allowing us to refine everything from keywords to ad creatives, to landing pages. This ensures the highest possible conversion rate at the most cost-effective acquisition price.

By working closely with our clients, we strive to gain a comprehensive understanding of your business, your marketing objectives, and your competitive environment. This deep understanding enables us to establish and achieve realistic, beneficial KPIs that align with your unique California market dynamics.

Single Grain’s PPC management services in California include:

  • Account Setup & Ad Campaign Development
  • Audience Analysis & Keyword Research
  • Conversion Tracking & ROI Measurements
  • Ad Copywriting & Design
  • Multi-platform PPC strategies
  • Landing Page Optimization
  • Continuous A/B testing & Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does your PPC management agency stand out from the rest?

    Our squad of PPC experts, based in the vibrant hub of California, is proficient in managing campaigns for a wide spectrum of sectors, from budding startups to global powerhouses. We don’t believe in a generic approach, rather, we meticulously tailor a PPC strategy for you, leveraging data-backed findings and cutting-edge tech to amplify your returns. Being in the epicenter of the tech world keeps us abreast of the newest PPC trends, guaranteeing your campaigns are always at the forefront of innovation.

  • Why is PPC management different from other forms of digital advertising?

    In contrast to various digital marketing strategies that focus on elevating brand visibility or gathering email leads, the core objective of PPC advertising, especially in the dynamic Californian market, is to drive click-throughs and transform those clicks into tangible sales. Each cent invested in a PPC campaign can be tracked meticulously, providing you with a clear picture of how your advertising expenditure is directly impacting your profit margins.

  • Which PPC channels would be best for my business?

    Identifying the optimal PPC channels for your California-based enterprise hinges on the nature of your offerings and your intended market. Our seasoned professionals will diligently determine the most effective platforms to elevate your business, concentrating on those teeming with your target demographic. Our strategies, while always unique, are fortified by empirical data and extensive industry know-how, guaranteeing the highest possible ROI for your business.

  • How much should I budget for PPC with a management agency?

    Allocating a budget for PPC can seem like a daunting task, with considerations such as your business’s scale, goals, and fiscal resources coming into play. As a PPC management agency, we understand these complexities. Our team, rooted in the dynamic business landscape of California, will craft a personalized proposal for you, recommending the ideal budget to draw in and engage new users via PPC advertising. Interested in a complimentary consultation? Click here!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize PPC Efficiency

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Optimize PPC Efficiency