“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlocking Your Potential with Display Advertising
Does your gaming company struggle to capture the right player’s attention or spend too much on ineffective advertising?
Your current display advertising strategy may not be hitting the mark with your target gaming community, leading to high expenses and low ROI. It can become frustrating and financially draining to invest heavily in these campaigns only to witness dismal results.
A refined approach, strategic planning, and targeted placements are crucial for an effective display advertising campaign within the gaming industry. It requires adopting data-backed strategies, understanding your player’s preferences, and crafting visually appealing ads that resonate with the gaming aesthetics.
This is where Single Grain comes in. Our team of advertising professionals excel in creating high-performance display advertising campaigns that resonate with your gaming audience, increase brand awareness, and ultimately, drive revenue growth.
Specializing in Result-Driven Display Advertising
At Single Grain, we level up your gaming brand by placing it in the spotlight, right in front of your target gamers at the perfect moment. Utilizing cutting-edge tools and technologies, we delve into your audience’s gaming habits and preferences to craft immersive and tailored advertisements that will captivate your players.
Our creativity is powered by data. With a high-level strategy, we forge a creative vision for your display ads that aligns with your gaming brand’s overall marketing objectives and speaks directly to your player base. Our process involves continuous monitoring and optimization to ensure that your ads are performing at their peak, delivering the high scores in results you expect.
We believe that a one-size-fits-all approach doesn’t work with display advertising in the gaming industry. Therefore, our services are customized to meet your unique needs and drive the desired results, whether you’re promoting a new RPG, an exciting battle royale, or an engaging mobile game.
Major services provided by Single Grain in Display Advertising for the Gaming Industry:
- Comprehensive display ad strategy development for games
- Behavior-driven gamer targeting
- Ad creative design and development for gaming
- Data analytics and performance reporting in gaming context
- Continuous ad optimization for gaming campaigns
- Retargeting campaign setup and management for gamers
Discover Featured Podcast Episode
Diving Deeper on the LinkedIn UGC Strategy #2606
In this episode, we discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Boosts Organic Search Results & Visibility with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Their Cost Per MQL by 72.49% with Single Grain
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454% growth in Google Ads revenue after account restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure
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107% Increase in Organic Traffic Through Content Marketing
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What makes your approach different from other display advertising agencies?
Our squad comprises a dynamic mix of gaming industry specialists, inventive thinkers, and data analysts. We reject the notion of a universal solution. Instead, we strive to craft bespoke campaigns that truly engage your gaming audience. Our tactics are rooted in data and tailored to your distinct business aspirations and targets. Additionally, we keep our finger on the pulse of the latest shifts and advancements in display advertising, ensuring we deliver state-of-the-art solutions to every game developer or publisher we work with.
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How is display advertising different from other types of digital advertising?
In the context of the gaming industry, display advertising signifies the utilization of visually compelling ads that surface on external gaming websites, rather than being confined to search engine results. The objective is to captivate gamers during their online sessions with engaging visual content. These ads can take multiple forms, such as banners, pop-ups, and rich media. In contrast to conventional advertising techniques, display advertising in the gaming world enables sophisticated targeting and retargeting tactics, amplifying the chances of connecting with the appropriate gaming audience at the most opportune moment.
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What platforms do you use for display advertising?
In the context of your gaming enterprise, the selection of platforms is steered by your strategic goals, player demographics, and the unique characteristics of your game or service. We frequently leverage Google’s Display Network for its broad player reach, Facebook for its granular targeting capabilities, and LinkedIn for B2B initiatives. Nevertheless, as a trusted partner among display advertising agencies, we will always customize the platform selection to your distinct requirements, guaranteeing we optimize the effectiveness of your display advertising campaign in the gaming industry.
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What should I expect to spend on a display advertising campaign?
The investment required for display advertising in the gaming industry can fluctuate significantly, influenced by elements like your intended player base, the level of competition within your gaming niche, and the advertising platforms you select. We understand these complexities and are committed to collaborating with you to devise a financial plan that harmonizes with your business objectives, ensuring the most advantageous return on your investment. For a tailored cost projection, we welcome you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
