Facebook Video Re-sharers Lose Access to Certain Metrics

Video re-sharing is one of the greatest opportunities for creators to boost their distribution and reach a new audience. However, according to Facebook, the creators of these videos want to have more control over and access to their videos.

pasted image 0 1


Based on feedback gathered from creators and re-sharers, Facebook has tested new metrics and decided to revamp its video re-shares to ensure that the needs of both groups are met.

Recent News: YouTube TV Now Available in 10 More Cities

Creators Want More Information

In a blog post, Facebook explained that creators have requested more information about the re-sharers of their videos. Also, since they put so much work into the videos, creators request that re-sharers don’t get the same privileges they have. Specifically, creators want certain metrics about their videos to be revealed only to them and not re-sharers.

At the same time, Facebook knows that re-sharers want to see the amount of engagement the videos get.

Free Bonus Download: Use this handy Facebook Lead Ads Quick Start Guide to get you up and running in no time! Click here to download it for free right now!

Facebook’s Compromise for Video Re-sharers

Certain metrics will no longer be disclosed to re-sharers, including the retention graph, 30-second views, average watch time, and detailed breakdown of views. Only creators will be able to see all this information, as well as info about re-sharers and related metrics.

Re-sharers have access to aggregated demographics and the general location of their viewers. They’ll also get a graph detailing daily views and additional breakdowns.

Recent News: Amazon Launches Spark for Customized Customer Product Discovery

Re-sharing Bugs Are Fixed

Facebook also addressed two bugs that have been affecting re-sharers. First, on some re-shared videos, re-sharers were seeing zero value for the Video Average Watch Time. Second, when video re-sharers did receive data, it was incorrect.

However, starting in August, the above updates mean that these metrics will not be available for re-sharers. Facebook insisted that the two bugs only affected re-sharers and not creators and they didn’t have any effect on ads insights.

Write for us

Think you’ve got a fresh perspective that will challenge our readers to become better marketers? We’re always looking for authors who can deliver quality articles and blog posts. Thousands of your peers will read your work, and you will level up in the process.

Contribute to our blog