Digital Marketing News

Snapchat recently introduced Snap Map, an exciting new feature for advertisers that builds the foundation of a powerful location-based ad business.

On July 26, Bing Ads Campaign Planner will retire to make way for Keyword Planner, a tool that helps advertisers find relevant keywords.

Bing added a new feature to its SERPs called "Popular Content," a box that showcases the most popular pages from the brand's site that you're searching for.

Google Posts, a feature that allows businesses to create posts directly on Google and enjoy high ranking in SERPs, is now available via Google My Business.

Bing has just rolled out several new updates to its Bing Ads Editor, such as the ability to bulk edit, to give you more control over your ad campaigns.

Facebook has announced that it will launch a standalone video creation app which will be integrated into Facebook Live later this year.

After many UK brands stopped running their ads on Google platforms, Google has been actively taking steps to address brand safety concerns on YouTube.

To stay ahead of the competition, Instagram has been adding new features recently, including Favorites, which reinvents private sharing on the platform.

To keep your video chats exciting, Facebook Messenger has added 4 new features: Animated Reactions, Masks and Related Effects, Filters, and Screenshots.

Google announced Unique Reach, which tells you how many times the same person has seen your ad. It’s not an ad blocker. It’s a measurement tool.

"Is my marketing campaign working?" Google unveiled a new tool to track and report on your marketing strategies: Google Attribution.

Google just announced that it will now be compressing Google Display Ads with Brotli, an open-source algorithm that reduces file sizes by up to 26%.

Bing Ads has just upgraded their interface, allowing advertisers to specifically advertise by device -- and opt out of desktop altogether.

Lately, Bing's been making a lot of changes. The search engine now lets you search for objects within images. Microsoft calls it Bing Visual Search.

You can earn free rewards from Microsoft's loyalty program just by searching on Bing, shopping or browsing with Microsoft. And they just expanded to the UK.

Artificial intelligence and machine learning are forces that are growing exponentially, and this is the year that AI becomes a bigger part of AdWords.