In episode #549 (a special episode for you!), Eric and Neil re-visit a live Marketing School show they did. Tune in to hear their number 1 SEO tip – as well as how they make their personal lives work in terms of being an entrepreneur.
Time-Stamped Show Notes:
- [00:27] Today’s Topic: Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand
- [00:32] Today is a re-broadcast of a previous live episode.
- [01:05] Content marketing has led both Eric and Neil to all their other marketing techniques.
- [01:30] Use content as the framework for building a strong link profile.
- [01:52] Quicksprout was getting 850,000 hits per month.
- [02:12] Now, NeilPatel.com is getting the same amount of hits using content marketing.
- [02:38] In Brazil, they are getting fewer visitors than their competitors because they are newer to that market.
- [03:00] Use Google Analytics to determine which one of your pages is the most successful.
- [04:12] Neil’s girlfriend doesn’t like him working all the time, but they try to work around it.
- [05:25] Busy entrepreneurs should probably date other busy entrepreneurs.
- [05:30] That’s it for today!
- [05:32] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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The post Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand | Ep. #549 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today's episode is a really special one. It is actually a rebroadcast of our Marketing School Live that Neil and I did a while back. This one starts off with the number-one SEO tip to skyrocket your brand. Go ahead and have a listen, and let us know what you think about this format.
"What is your number-one SEO tip?" So, Neil and I talk a lot about content marketing and SEO on our podcast, just because it's a lot ... I mean, this is content marketing right here. We'll always say the top two factors when it comes to SEO, you have content and you have links, right? So I think we'll always start with content marketing first, because that's led to this. I mean, Neil started blogging first, and then it led to doing videos, speaking engagements, it's led to the podcast, and it just leads to a whole host of other things. So you start with a base first, I think ... No matter if it's the ... The example I have is this girl named Chalene Johnson. She sells courses. She starts with the Facebook Live first — content, right — and then she parlays that ... All the content in there becomes blog posts, for example. And it might become webinars after, it might become social posts.
You're taking a whole framework there, and you're building, and then afterwards, maybe you're building relationships with other business owners, you're reaching out, you're building a strong link profile, and then you're going to start to rank for a lot of things. If you Google "online marketing" right now, he ranks top two for "online marketing," Google "affiliate marketing," all these things, but that's over years and years of work. I mean, if you look at it ... I'll use his two sites as an example. Quick Sprout was getting, what, 850,000 visits a month?
Neil Patel: I don't know. I really don't know.
Eric Siu: Okay. Let's just use that, 850,000 visits a month as a marketing blog. Really competitive space, right? And a couple years ago, he decides to start neilpatel.com, and, like, there's no way you're going to beat quicksprout.com, and now Neil Patel gets how much traffic per month?
Neil Patel: It ranges; the last one was 800-and-something thousand uniques.
Eric Siu: I mean, that's the power of content marketing. He started with strictly, like, a ton of content, and he's built a lot of links with his team, so that's led to him having two really powerful sites that are centered around marketing.
Neil Patel: My number-one tactic that I love using, I just came back from Brazil, and I was yelling at the team, because our competitors were using it against us and they're beating us in traffic in Brazil. We're at roughly 100,000 unique visitors a month in Brazil, while our competitors are at roughly 700,000 a month. They've been doing it for seven, eight years; we've only been doing it for two years, but really been doing it for around a year, but still, I don't like losing. When you have a website, some of your pages are naturally going to be popular, some of them aren't. Go to Google Search Console. They will show you in the search analytics which of your pages are the most popular pages.
Then, when you click on them, and you click on Queries, it shows you all of the queries that you're getting traffic for from that page. Download the CSV file, it'll give you like 900 keywords where you're getting quote-unquote "impressions" from — some are clicks, some are just impressions — and go integrate those keywords onto that webpage. Don't just shove them in; it has to flow naturally. Sometimes, you have to redo the content. Let's say if it's a 500-word webpage, it may be 1,000 or 2,000 words because it has to flow naturally and provide value to the users. You do that, you'll quickly see your search traffic skyrocket. You take the article, Google crawls it; once they crawl it, you usually can see like a 30%, 40%, 50%, sometimes 100% lift in traffic. You don't have to create new pages to get traffic. Just optimize the ones Google already showing you, saying, "Hey, we like this. We're already giving it traffic." "All right, cool. Let me just get the keywords so I can get more traffic." Right? So much easier.
Eric Siu: Next question: "Do either of you have girlfriends, and if so, how do they feel about how much time you spend working?" Neil?
Neil Patel: I don't really talk about my personal life, but I do, and she's okay with it. She just likes me working all the time, or probably, actually, she doesn't like me working all the time, but we do a once-a-week date night, she travels with me sometimes. There's not really a choice, right? She knew what she was getting into beforehand.
Eric Siu: I think that's the most important thing. I mean, you talk about company core values; you have your own core values, so they need to align with them. That's how I am too. They have to understand that they're dating an entrepreneur, and they know what they're getting into. And there's going to be ups and downs too, and as long as that's clear, you're good, right?
Neil Patel: The big thing is, I learned this from a friend named Andy, so Andy told me, "If you're ever going to get married, make sure whoever you're married to works." It doesn't matter if they're an entrepreneur or something; he's like, "Make sure they're passionate about something." It could be a nonprofit, it could be their own business if they have one, whatever it may be. He's like, "The moment they're not working, they're going to nag you." And the same goes with men. If a man is dating, let's say, a woman who's an entrepreneur, and she's busy all the time, he's going to start pestering her because he's going to feel lonely, and so both men and women do it. So the key is, if you're a busy entrepreneur, then go date someone else who's a busy entrepreneur, or busy with their profession or career, or whatever it may be.
Eric Siu: Okay, so that's it, and if you want to get in on our special giveaway just for you, just go to singlegrain.com/giveaway, and we will see you tomorrow.
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