What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439

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In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device. 

Time Stamped Show Notes:

  • [00:27] – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop?
  • [00:37] – You get less text in mobile because of its limitations
  • [00:50] – Mobile costs are cheaper
  • [01:15] – You’ll see less snippets or other information with mobile ads
  • [01:35] – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device
  • [02:07] – “You have to tailor for experience”
  • [02:18] – Have a responsive design and test how it looks on different devices
  • 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • [02:28] – That’s it for today’s episode!

3 Key Points:

  1. When creating ads, consider the devices that your customers use often.
  2. Test the ads on EVERY device to fine-tune the experience.
  3. Keep in mind the limitations in place with mobile ads, especially when it comes to your text.

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