In Episode #383, Eric and Neil discuss how to make users watch your full video. Tune in to learn what strategies you can employ to keep your audience engaged. You’ll find the value of a good hook and the importance of producing high quality videos—all tactics that Neil has used to ensure people stick around to the end of your video.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Make Users Watch Your Full Video
- 00:40 – To make users stay, mention at the start of the video that you have something for them at the end of the video
- 00:46 – It entices people and it’s a strategy that works well
- 01:01 – “Have a really good hook in the intro”
- 01:18 – When Neil creates a video with a number of tactics, he will say that ONE of them will help the viewers immensely, so they should stick around and watch the whole video
- 02:05 – Eric tends to watch videos that are 5-10 minutes long
- 02:19 – Keep your video in high quality and make sure it’s well produced, even if it’s short
- 02:44 – Add some animation to your videos
- 03:11 – Neil’s editors continually adjust the frames
- 03:23 – This way, the viewers won’t get bored
- 03:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:24 – Go to SingleGrain.com/giveaway for multiple entries
- 04:34 – That’s it for today’s episode!
3 Key Points:
- Entice people by having a great hook at the start of the video; having a surprise for them at the end can also work to keep them watching.
- A short, well-produced, high quality video is more likely to get watched than longer, poorer quality one.
- Add animation, adjust your frames—do what you need to do to keep your video enticing.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of marketing school, I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we're going to talk about how to make users watch your full video. So, easy way to do this, I mean if you guys want to get people to stay until the end, if you're doing a webinar, of if you're doing any kind of video at all, you just say "hey, just stay till the end". At the very beginning you say "If you stay still the end I'll have a special bonus for you".
That's always worked really well because you want to entice people to actually wait till the end to find out what that surprise is, or maybe you could say "hey if you stay till the end, I'll give you a subscription of this", so they know what's coming. That's an incentive for them to actually watch the whole thing.
Neil Patel: Another thing that you can end up doing is have a really good hook in the intro. Eric mentioned one such as "hey at the end you'll get x, y and z bonus", like one of mine is "I'll give you a free cheat sheet on how to rank, or how I rank [inaudible 01:11] for online marketing."
But another example of this is, let's say I'm doing a video that teaches you a marketing tactic, and I'm talking about seven tips. I can end up saying like "hey this is Neil Patel, and today I'm going to teach you seven amazing marketing tips that will double your traffic, and number six is going to be amazing, you guys are going to love it. So let's get started".
And then I'll go through them, but that keeps people on the hook and they'll be like cool, I wonder what number six is?
Eric Siu: Great. And the other thing you could do, when I think about YouTube, or actually when I think about any type of new video that I create. I might hit my list, or I might hit social. Again, it's the hook. "If you watch this today, you'll get a special gift", or something like that.
So that's making use of your social channels. And then at the same time, when I think about the videos that actually get me to stay till the end, especially on YouTube, because when I eat lunch I try to eat in ten minutes max, generally the YouTube videos I finish are five to ten minutes. You go beyond that, you start to lose at least my attention.
The fact of the matter is at least nowadays when I'm watching on a computer or TV, there's just so many different things I could do. I could take out my phone, I can just start to browse other websites, things like that. But five to ten minutes or so, you have a high quality video, it's well produced, good audio quality too, you keep it short and brief and to the point, you're going to hold my attention till the end.
If you have anything longer than that, if you have a long video, to be honest even though Neil and I do webinars, I don't sit through a whole webinar.
Neil Patel: Make sure you also do funny stuff, or have your video editor put in some animations and cool stuff. The reason I say that is if you do things that are entertaining, then people are much more likely to stick around. And also, think about television shows, right? There's plots, there's dramas, there's storylines. When you start including story telling, and elements like that within your video, people are much more likely to stick around.
The other thing that I like doing is I have my video editor continually adjust the frames, and what I mean is sometimes I'm in the middle of the video, sometimes my face is on the left side, or the right side. There's notes throughout the video, but he's continually shifting the image, so then that way you don't get bored. Similar to a television show, right? The person is not just sitting there for hours and hours and staying still. By creating movement, it keeps people following along.
Eric Siu: Great, so that's it for today. Make some good videos so Neil and I can watch, and before we go we will give you an option to get in on the one year annual subscription of Crazy Egg, so this the giveaway that we're doing. I'll let Neil explain what that is before I give you the link.
Neil Patel: Crazy Egg is a free, or technically it's not free, but for you it could be free! Crazy Egg is a visual analytics tool, it shows you where people click, where they don't, if they're scrolling on your website, if you're foreign fields there's too many or there's one specific foreign field that's causing all of the drop off. It will track all that to the T.
You can even make changes using the Wizzy Wig editor, so that way you can maximize your conversions without being a designer or developer, and you can even run AB tests or split tests, so that way you're maximizing your conversion rate.
Eric Siu: Great, so if you want to get it on this giveaway, you could actually get multiple entries, and if you want to learn more about it, just go to singlegrain.com/giveaway. Once again, that's singlegrain.com/giveaway. We're giving away one of these every single week, for the whole year, so it's a 52 week giveaway.
So again, that's it and we'll see you tomorrow.
Introduction: This session of marketing school has come to a close. Be sure to subscribe for more daily marketing strategies and tactics, to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on marketing school.
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