In Episode #481, Eric and Neil discuss how to become a successful vlogger if you’re just starting today. Tune in to learn the importance of good editing, original content, great audio, and video quality – while cranking out volume so you can get your channel to rank.
Time-stamped show notes:
- [00:28] – Today’s topic: How to Become a Successful Vlogger if You’re Just Starting Today
- [00:39] – A good example is Casey Neistat he does a great job on his good editing.
- [00:48] – If you just getting started, you need to find a good editor.
- [01:08] – You also have to have a good camera and good audio is super important.
- [01:30] – We are in the studio right now to deliver a better audio experience to you.
- [01:37] – You need to come up with interesting content topics that pique interest.
- [02:05] – Use sites like BuzzSumo to see what is and isn’t popular.
- [02:29] – Only 1 in 30 videos are going to take off.
- [02:51] – Look at what Gary Vaynerchuk does just by having a guy following him.
- [03:29] – Crank out volume and deliver value.
- [03:54] – With the algorithms your rankings can die down. Always shoot for success.
- [04:40] – It’s also about building your channel’s authority.
- [04:54] – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- [04:55] – Go to SingleGrain.com/giveaway to get your FREE copy
- [04:56] – That’s it for today’s episode!
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The post How to Become a Successful Vlogger if You’re Just Starting Today | Ep. #481 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Announcer: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the gile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Siu.
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we're gonna talk about how you can become a successful vlogger if you're just starting today. So a good example of a vlogger is Casey Neistat, right. He's got a couple of million subscribers. He does a really good job, well, first and foremost, his stuff is interesting, because he does such a good job of editing. So if you're looking to just get started today, you gotta become a good editor, or you gotta hire a good editor. If you're based in LA, I got good news for you. There's editors everywhere. When we posted a job for a video editor, 500 people applied. So if you're trying to look for people, just look in LA. So there's a lot of those. You gotta be good at that first. You gotta be able to deliver a good experience, gotta have a good camera, gotta have good editing. I think that's actually even perhaps more important, and you gotta have good audio.
People suck at audio. A lot of people, I mean, that's kind of the differentiator. When you have good audio, you kind of separate yourself above maybe 95% of the other YouTubers who are just shooting from their phone or they're just shooting with a camera without any good audio. So think about that. It's worth the investment. It's worth delivering a better experience. Think about this. The fact that Neil and I are sitting in a studio right now is to deliver a better audio experience to you, so you won't hate us.
Neil Patel: If you're just starting today, you need to come up with interesting content topics. All the how-tos and the basic stuff that people have already known about forever. Videos for that kind of content is already out there. You have to do something super interesting that perks people's interest. And I don't know what that is, but you're gonna have to brainstorm. It's all about the topics. If your topic sucks, your channel won't become popular. If your topics are amazing, your channel's gonna be widely successful. Generate amazing creative topics. Spend so much time on that. You can go to sites like BuzzSumo, type in keywords within your industry, see what's hot. And, of course, you can't just regurgitate information that's already been out there and turn it into videos. It has to be new and unique, but using BuzzSumo will give you a rough idea of what's popular and what's not on these social sites.
Eric Siu: Yeah. And keep this in mind. I mean, statistic here is one in 30 videos of yours are actually going to take off, so it's really tough. And you have to also look at the other creators who are out there that are successful on YouTube today, the vloggers, these people are cranking out two to three videos a day. So how are you gonna compete with that? How are you gonna build a new channel that makes sense? To build on Neil's point, I mean, sometimes if you look at what Gary V does, he just has a guy following him around. I happened to have my friend following me around when I was in San Francisco and Austin, and we got so much content cranked out, because I didn't have to think. I was just there. Sometimes I would think of [inaudible 00:02:58] takeaway or something that just happened to me like when the Sheraton canceled our hotel room by accident, and we had to go find a room last minute.
That was like a week ago, and there's a story around that. You gotta have good customer service. The guy didn't care about us. So a lot of that stuff just starts to build on itself. When you're vlogging, you just want of make sure you have the camera with you, just bust it out. A lot of us aren't gonna have the luxury of hiring a DRock to follow us around. That's Gary's videographer. So you gotta think about that. Think about how you can crank out volume and just make sure ... I mean, you don't want to be ... You have to think, you're qualified to do this, too. If you're qualified or not. If you're just starting out, let's say you're nine years old or so. Maybe you have a lot to speak about in terms of gaming, but maybe you don't have a lot to speak about when it comes to business. So you gotta have interesting stuff, and you gotta be able to deliver value. Or at least be interesting to people.
Neil Patel: The way the algorithms work for a lot of these video social networks is you're good as your last week or your last 30 days. So even if your profile is really popular over the last year, it can die down. You can't just crank out 30 pieces of content a month and be like, "Okay, the more that I put out, eventually some of them are gonna be hits, and I'm gonna do well. You have to shoot for successful hits with every video. Now, that's not gonna happen, and that's okay. But if you're shooting for high-quality work that's super creative that you think people will love, you're gonna have more hits. That's gonna boost your overall challenge authority, and then what you'll notice is all your videos will start be ranking better. They'll get more suggested videos, and that's how you actually generate a lot of traffic from YouTube.
It's not the YouTube search, it's the YouTube suggestions or suggested videos. But to ensure that you're doing well, it's not just about creating a lot of videos, it's about building your channel's authority. So you have to make sure that more than one out of 30 of your videos is gonna hit, because if that's where everyone else is at, you should ideally be at three or four out of 30 videos.
Eric Siu: All right. So that's it for today. But before we go, we have a 90-day free trial of Crazy 8 to give away to each and every one of you. That's a heat mapping analytics tool. So to learn more just go to SingleGrain.com/giveaway, and you can learn more about how you can get a one-year annual subscription as well. So that being said, we will see you tomorrow.
Announcer: This session of marketing school has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to write a review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we're gonna talk about how you can become a successful vlogger if you're just starting today. So a good example of a vlogger is Casey Neistat, right. He's got a couple of million subscribers. He does a really good job, well, first and foremost, his stuff is interesting, because he does such a good job of editing. So if you're looking to just get started today, you gotta become a good editor, or you gotta hire a good editor. If you're based in LA, I got good news for you. There's editors everywhere. When we posted a job for a video editor, 500 people applied. So if you're trying to look for people, just look in LA. So there's a lot of those. You gotta be good at that first. You gotta be able to deliver a good experience, gotta have a good camera, gotta have good editing. I think that's actually even perhaps more important, and you gotta have good audio.
People suck at audio. A lot of people, I mean, that's kind of the differentiator. When you have good audio, you kind of separate yourself above maybe 95% of the other YouTubers who are just shooting from their phone or they're just shooting with a camera without any good audio. So think about that. It's worth the investment. It's worth delivering a better experience. Think about this. The fact that Neil and I are sitting in a studio right now is to deliver a better audio experience to you, so you won't hate us.
Neil Patel: If you're just starting today, you need to come up with interesting content topics. All the how-tos and the basic stuff that people have already known about forever. Videos for that kind of content is already out there. You have to do something super interesting that perks people's interest. And I don't know what that is, but you're gonna have to brainstorm. It's all about the topics. If your topic sucks, your channel won't become popular. If your topics are amazing, your channel's gonna be widely successful. Generate amazing creative topics. Spend so much time on that. You can go to sites like BuzzSumo, type in keywords within your industry, see what's hot. And, of course, you can't just regurgitate information that's already been out there and turn it into videos. It has to be new and unique, but using BuzzSumo will give you a rough idea of what's popular and what's not on these social sites.
Eric Siu: Yeah. And keep this in mind. I mean, statistic here is one in 30 videos of yours are actually going to take off, so it's really tough. And you have to also look at the other creators who are out there that are successful on YouTube today, the vloggers, these people are cranking out two to three videos a day. So how are you gonna compete with that? How are you gonna build a new channel that makes sense? To build on Neil's point, I mean, sometimes if you look at what Gary V does, he just has a guy following him around. I happened to have my friend following me around when I was in San Francisco and Austin, and we got so much content cranked out, because I didn't have to think. I was just there. Sometimes I would think of [inaudible 00:02:58] takeaway or something that just happened to me like when the Sheraton canceled our hotel room by accident, and we had to go find a room last minute.
That was like a week ago, and there's a story around that. You gotta have good customer service. The guy didn't care about us. So a lot of that stuff just starts to build on itself. When you're vlogging, you just want of make sure you have the camera with you, just bust it out. A lot of us aren't gonna have the luxury of hiring a DRock to follow us around. That's Gary's videographer. So you gotta think about that. Think about how you can crank out volume and just make sure ... I mean, you don't want to be ... You have to think, you're qualified to do this, too. If you're qualified or not. If you're just starting out, let's say you're nine years old or so. Maybe you have a lot to speak about in terms of gaming, but maybe you don't have a lot to speak about when it comes to business. So you gotta have interesting stuff, and you gotta be able to deliver value. Or at least be interesting to people.
Neil Patel: The way the algorithms work for a lot of these video social networks is you're good as your last week or your last 30 days. So even if your profile is really popular over the last year, it can die down. You can't just crank out 30 pieces of content a month and be like, "Okay, the more that I put out, eventually some of them are gonna be hits, and I'm gonna do well. You have to shoot for successful hits with every video. Now, that's not gonna happen, and that's okay. But if you're shooting for high-quality work that's super creative that you think people will love, you're gonna have more hits. That's gonna boost your overall challenge authority, and then what you'll notice is all your videos will start be ranking better. They'll get more suggested videos, and that's how you actually generate a lot of traffic from YouTube.
It's not the YouTube search, it's the YouTube suggestions or suggested videos. But to ensure that you're doing well, it's not just about creating a lot of videos, it's about building your channel's authority. So you have to make sure that more than one out of 30 of your videos is gonna hit, because if that's where everyone else is at, you should ideally be at three or four out of 30 videos.
Eric Siu: All right. So that's it for today. But before we go, we have a 90-day free trial of Crazy 8 to give away to each and every one of you. That's a heat mapping analytics tool. So to learn more just go to SingleGrain.com/giveaway, and you can learn more about how you can get a one-year annual subscription as well. So that being said, we will see you tomorrow.
Announcer: This session of marketing school has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to write a review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
