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In episode #610, Eric and Neil discuss 7 useful hacks that will double your leads. Tune in to hear what you could be doing to increase your business.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: How to Double Your Leads With These 7 Hacks
- [00:33] Hack 1: Use the most relevant lead magnet.
- [00:38] A lead magnet is an ebook, a checklist, etc.
- [01:07] Hack 2: Remarket visitors to your site.
- [01:15] Show them a landing page with the opposite pitch of your main landing page.
- [01:33] Remarketing is effective, because people come to your site via different pages.
- [01:55] Hack 3: Use a pop-up tool to collect leads.
- [02:02] Great pop-up tools: Hello Bar and Opt-in Monster.
- [02:21] Hack 4: If you are doing B2B, use LinkedIn’s pre-populating forms.
- [02:48] Your conversion rate will go up, because it fills out the form for the potential customer, saving them time and effort.
- [02:52] Hack 5: Use chat bots.
- [03:02] You can use Facebook’s free tool, Intercom, Drift, or Many Chat.
- [03:33] Hack 6: Get people to subscribe or opt-in via push notifications.
- [04:05] Try using Subscribers.
- [04:40] Hack 7: Build tools and give them away for free.
- [05:12] UberSuggest is a great example of this.
- [05:20] That’s all for today!
- [05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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The post How to Double Your Leads With These 7 Hacks | Ep. #610 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today, we're going to talk about how you can double your leads with these seven hacks, so I'll go first. The very first hack is making sure that you are using the most relevant kind of lead magnets. A lead magnet could be an ebook, it could be a checklist, for example, but you're showing an offer. If I'm reading something, for example, on content marketing, if you give me a checklist on, well, a half-naked picture of, I don't know, your dad or something, well, that's probably not the best lead magnet, right? I'm giving a terrible example right now. But something that's more relevant is that if you're giving a checklist on content marketing, that's a lot more relevant, and your conversion rate's going to be a lot higher. That's how you're going to get a lot more leads that will help you.
Neil Patel: Yeah. Number two: People are coming to your website, they're seeing a landing page or offer, and most of the people aren't converting. 90-plus percent of people don't convert. Remarket them, show them a landing page once they click on the ad that's the opposite page. So if your page was logical, the new landing page that you're using for remarketing should be emotional. When you do this, you'll find that you can capture almost, in many cases, double the leads just through a simple remarketing campaign. The reason remarketing is really effective is people land on your website on random pages. A lot of people read your blog, and they won't even see your offer, so remarketing all these people, sending them to a landing page that has a new offer, or has the same offer but written in a different way, in many case is an easy way to capture more leads, and it's really cheap.
Eric Siu: Yeah, and this is what, number three? Number three.
Neil Patel: Yes.
Eric Siu: So, number three is — this goes without saying — using a kind of popup tool to collect these leads. So, whether it's using a Hello Bar, whether you're using an OptinMonster, for example — doesn't matter which tool you're using, they're all great — use a tool like that, it's going to help you, you don't have to custom-develop it, and you're going to see your leads go up. Just make sure that you're constantly testing over and over different headlines, different offers all the time, and you're going to see ... Well, you're going to see your leads go up.
Neil Patel: Yes. Number four: If you're in the B2B space, LinkedIn has this ... I forgot what it's called, it's like LinkedIn InContact or InMail or something like that, where LinkedIn will prepopulate your forms for you. Just go Google "LinkedIn prepopulating forms." If someone's logged into LinkedIn, they can click a button, it autofills in their name, their phone number, their email address, their company, company size, all that kind of information, their title, and your conversion rates go up because they don't have to manually type it in. It's a simple way to generate more leads without doing much.
Eric Siu: Yeah, and number five is around chatbots. Chatbots is just another way to do email marketing; that's the easiest way you can put it. And what you can do, you can even just use the free tool that Facebook has, put the chatbot on your site — so I'm assuming you're not using a tool like an Intercom or a Drift, for example — and then you can basically build that subscriber list. Use a tool like ManyChat, and you can also have different popups, things like that. Very similar to the popup tools I'm talking about in example number three. So, use ... I mean, chat, the engagement is a lot higher. Even though Neil was talking about how the engagement rates are going lower versus last year, they're still very high. We're still seeing engagement rate, open rates of 80% to 94% or so, which is really good.
Neil Patel: Number six. We're on six, yeah?
Eric Siu: Mm-hmm (affirmative).
Neil Patel: Number six: One thing that I do that's helped increase my lead count is people come to my website, yes, there's emails, there's chatbots, there's the LinkedIn stuff where you can get autocompletes, but a lot of people don't like opting into anything, so I get them to subscribe through push notifications, because it's browser-based, so they don't see it as intrusive. And because you have HTTPS, or assuming you've changed to HTTPS by now, it asks throughout the browser. A lot of people will click yes, and using a tool called Subscribers, which I own, I create a drip system or a sequence, and one of my first drip sequence in there says, "Hey, go check out X, Y, and Z," or "Do you want more traffic?" And I send them to agency landing page, and I try to get them to opt in and convert into a lead. And if they don't click on that, then I drip them more times. If they do click on that, then I send them other things. So, someone comes to my website, okay? They subscribe through push, and I drip them through the push.
Eric Siu: Oh, got it, got it, got it. Okay, cool. Because my ... Number seven was building tools, so I thought my example got taken, so I was like ... Okay. Anyway, so, number seven is building tools. A couple episodes ago, Neil and I talked about building tools. HubSpot is known for building their ... Using their Website Grader to drive a ton of leads for their business; it helped them a lot. And Neil, for example, he's got Ubersuggest, he's got a ton of other tools out there. His thing is to buy tools, and also build tools, and give them away for free.
So those are really ... I mean, it does take a lot of time, it does take a lot of energy. Or, not a lot of energy if you just go out there and buy it, but you get what I mean. The barrier to entry is higher, and also, you're going to build a lot of goodwill, because now, Ubersuggest is Neil Patel's Ubersuggest, it's going to help you in the long run. And so, those are just seven ways to get started with this stuff; there are a bunch of other ones. But anyway, before we go, go to singlegrain.com/giveaway to check out our marketing goodies, and we'll see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.
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