Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: And I'm Neil Patel, and today we're gonna talk about how AI will connect offline marketing with online marketing.

Eric Siu: So Neil, what are your thoughts around this in general?

Neil Patel: I think of it this way. The world is changing. Offline marketing and online marketing are getting combined. There's gonna be a day where your fridge is empty and it's gonna be like, "There's no more milk." You're coming home on Monday, oh here's the best milk that you tend to drink, but here's another offer that is 50% off and it tastes the same. You get a text on your phone, 'Neil, would you like us to buy this milk for you automatically, so that way you have it when it's home. It's a bit different but you'll save 50%.' Like you're gonna start seeing things become really advanced like that.
We even talked about Alexa. You can even talk to Alexa and tell Alexa to order you Uber these days.

Eric Siu: Yeah, so just to build on that more. Let's look at this, right? So you look at ... Okay, Google is putting a lot of money into, I think it's DeepMind, and then you have all these other ... I think they made that open source too. I think it's TensorFlow. And they're putting a lot of money into AI. You think about also, Neil just mentioned Alexa. So let's look at this. Amazon has Alexa, Google has Google Home, Apple's coming out with their own little home product too. There's a reason why they're doing this, 'cause they need to capture, they want to capture this data for their own purposes, right?
So they start to capture patterns. Like Neil likes to order pizza all the time from Domino's Pizza. Or let's say, Neil for the last six months has ordered toilet paper, once every month, in the middle of the month. They just start to capture that, and then like Neil's mentioning, he's gonna get a text message. Or Alexa might just say to him eventually, "Hey, do you want more toilet paper?" And you can set it on autopilot, right? That way, you can take ... you think of it, AI, as basically it's becoming your personal assistant, and that's great 'cause there's a lot of decisions that you don't need to make anymore. So you can make the more important decisions, and your mind doesn't have to worry about these little small things. You can just focus on making a bigger difference in the world, because AI, it's gonna help you get there.

Neil Patel: You'll start to see things drastically change over the upcoming years. It's gonna happen faster and faster 'cause technology's evolving so fast. If you think about it, hardware and software are all starting to get combined. In the last few years there's been a lot of innovation in hardware. Just even think about things like NES, right, which came out years and years ago. You're gonna start seeing the same thing with juicers, toasters, ovens, fridges, et cetera. And then you're gonna see all that combined with AI to make your life easier.
The thing you have to worry about is, how much data will people have on you? That's gonna be the creepiest part, but it'll make your life more convenient.

Eric Siu: Let's give you another example. Let's look at okay, Amazon bought Wholefoods for 13.7 billion dollars. What are they gonna do with that? Amazon already has I think, 60% of Whole Foods shoppers already have a Prime account, so they have your data already. So when you hook your two accounts together, Whole Foods and Prime, sure you get some discounts, but they have more data to roll with, right?
So what's gonna happen? Oh, guess what, Neil likes to buy Chicken Marsala from Whole Foods or something, because he likes Indian food. So they're gonna make that prediction, they're gonna start to connect two and two. And they're gonna start to make other predictions. "Oh Neil, you might actually like to buy, I don't know, this Vietnamese food too" for whatever reason, I'm just making things up right now. But that's the scariness of what Neil is alluding to.
So Neil, anything else?

Neil Patel: No, that's pretty much it. It's already gone so crazy in Seattle, in which Amazon has stores in which you can buy stuff, and you just go and you pick it up. It's already starting to get streamlined, you're gonna see marketing become much more automated as technology evolves as well. For example, you go into a store. In San Francisco, there's a lot of food places in which you can just go buy food without even talking to a person. You buy a sandwich, they'll be like, "Oh by the way, would you like to try this drink? 98% of people who eat this sandwich love this drink, you ought to try it," right? That's a great way to market and sell more, without even having a human.

Eric Siu: All right. So that's it for today, but the giveaway for you we have, it's not AI-enabled yet, but it is a 90 day free trial of Crazy Egg. And it's worth up to $3,000 and you don't have to put in a credit card. And we're making this available to each and every one of you to get access. Just go to singlegrain.com/giveaway, and we will see you tomorrow.

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