What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456

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In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage. 

Time Stamped Show Notes:

  • [00:27] – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach?
  • [00:40] – Facebook keeps on screwing everyone over
  • [00:50] – The algorithms are changing and this will push people to boost their ads
  • [01:20] – Boosting posts for traffic does NOT work
  • [01:38] – Boosting pages for engagement can work, but it’s expensive
  • 02:00 – Facebook Watch is going after YouTube
    • [02:18] – Eric and Neil are thinking of using live stream on Facebook and YouTube
  • [02:38] – Diversify—use other platforms to boost your Facebook reach
  • 02:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • [03:10] – That’s it for today’s episode!

3 Key Points:

  1. Facebook’s algorithm is constantly changing which can disrupt people’s marketing campaigns.
  2. Boosting posts is expensive and will not work if your video is not viral.
  3. Leverage other platforms to increase your Facebook reach.

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The post What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456 appeared first on Marketing School Podcast.

Full Transcript of The Episode

Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the gile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sui.

Eric Sui: Welcome to another episode of Marketing School. I'm Eric Sui.

Neil Patel: And I'm Neil Patel.

Eric Sui: And today we are going to talk about what you should do to combat your declining Facebook reach. And I think this is really relevant for you based on what you've done in the past with Facebook. So what can you speak to around this Neil?

Neil Patel: Yeah, Facebook just keeps screwing and screwing everyone over. You buy fans, you have reach. It's getting lower and lower. It's not just me that's seen that, it's everyone. And they're doing it because the way their algorithm works is, if people don't keep engaging with their page, they stop seeing the posts. So you can do things like boost your post so more people see it. And then, even though the boosting sucks ROI-wise, if people who normally don't engage start engaging, then what's going to happen is when you post without spending money on page boosts, more people are going to start seeing your stuff.

Eric Sui: I want to talk about that for a second because actually I think I got an email from you this morning saying why you shouldn't boost your Facebook post. So what are you seeing?

Neil Patel: Yeah, so a lot of people who boost their Facebook post boost them just because they want traffic and they keep doing that on a consistent basis. That doesn't work well. If you're going to spend money on Facebook ads, you should spend money on Facebook advertising that generates ROI, such as sending people to a landing page to collect an email or generate a cell. Now, if you're just boosting your post to increase the engagement on your fan page so that way you get more reach in the future, you can do that. It takes a lot of money and I don't recommend it other than for the posts that are already going viral because then the reach is going to be much higher, so more people will start seeing your stuff in the future and your post will get way more reach.

Eric Sui: Yeah, and this is conjecture. I mean this is what's coming in the future. I mean, Facebook is, you know, opening up ... what's their new video thing called? Do you remember what its called?

Neil Patel: I don't know.

Eric Sui: I think its called Facebook Watch. That's what its called. So they want people to stay on the platform more. They're willing to share revenue with kind of contract raiders, things like that. Obviously, they're going after YouTube. Yeah, they're going after YouTube. So, think about this. How can you combat the reach if this is coming in the future? If they're going after YouTube, well if you have a really good show, maybe its something that's really cool, like guess what? Neil and I are even talking about ... how do we make this live on Facebook and YouTube so we can ... we're sitting in this professional studio right now and we have the ability to repurpose this even more ... that's one way to combat it in the future. That's one possible way. It's conjecture. But that is something to think about.

Neil Patel: Yeah. Other than that though, the other thing I know that you can do to combat your declining Facebook reach is you diversify into other platforms, right? That's the best strategy because you can't rely on one platform like Google, or Facebook, or Twitter. You have to use them all.

Eric Sui: At the end of the day, you can only rely on yourself.

Neil Patel: That's right. And some people stuck at relying on themselves too.

Eric Sui: All right. That's it for today. And, before we go, we have a 90-day free trial of Crazy Egg to give away to each and every one of you that's worth up to $3,000. No credit card is required. So, if you want to learn more, just go to [inaudible 00:03:07].com/giveaway and we will see you tomorrow.

Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.

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