In Episode #431, Eric and Neil discuss 7 WordPress plugins you ought to use. Tune in and take note of the plugins that you need for your WordPress site—especially if it is the face of your business.
Time Stamped Show Notes:
- [00:27] – Today’s topic: 7 WordPress Plugins You Ought to Use
- 00:35 – First tool is the Yoast SEO plugin
- [00:41] – It will give you the foundational tool
- 00:52 – Second tool is VaultPress so that you can backup your blog, especially if it’s your business
- 01:10 – Have a tool for content upgrades like Thrive Leads and OptinMonster
- 01:33 – Breadcrumbs NavXT can be added to your WordPress theme
- [01:45] – Fifth is to have a plugin checklist like WP Blog Checklist
- 02:13 – Sixth: check out Comments Not Replied To so you won’t miss out on any comments
- [02:27] – Seventh is a cache plugin to manage your blog speed
- 03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:13 – Go to SingleGrain.com/giveaway to get your FREE copy
- [03:17] – That’s it for today’s episode!
3 Key Points:
- A SEO plugin will be the foundation of your WordPress website.
- Content upgrades helps your site attain more and more leads.
- Maximize different plugins that are available for WordPress, they are made for a reason!
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: I'm Neil Patel.
Eric Siu: Today we're going to talk about seven WordPress plugins you ought to use. Number one, I'm going to go ahead and say that you need the Yoast SEO plugin. This is something we've talked about in the past. This is baseline. You have to have solid SEO. This will give you the foundational tools you'll need to make things easier for you so you don't have to have a developer make all the changes for you. That's number one.
Neil Patel: Number two, VaultPress. If you have a blog you're taking up professionally, this is going to be a business for you, make sure you back up your blog because your hosting providers usually don't. VaultPress is cheap. It's a simple way to backup your whole blog in case it gets deleted.
Eric Siu: Number three, this one I'm going to keep this a little more variable. You do want to have some kind of content upgrade plugin in your blog. Neil and I talked about Thrive Themes, or what was it?
Neil Patel: Thrive Leads.
Eric Siu: Thrive Leads, okay. You have OptinMonster. You have Leadpages. Just make sure you have some kind of plugin that's going to help you add content upgrades. If you don't know what content upgrades are, you can search for one of our episodes on content upgrades. You basically just need to figure out how do you take that traffic and make them into leads. Content upgrades are going to help you get there.
Neil Patel: Breadcrumbs NavXT. This adds breadcrumbs to your WordPress theme, which also helps with search engine optimization and a lot of schema markup stuff ideally wants breadcrumbs as well.
Eric Siu: Number five is around having a blog checklist. There's multiple plugin for this. I think the one I use is called WP Blog Checklist. That just makes it easier for your editorial team to follow the criteria that you're looking for. For example, you want subheaders, you want a great title, you want a great image for each of your blog posts. Each one needs to be 2,000 words or 3,000. Whatever you're looking for, you need to have that in there, because it's hard for people to remember everything when you're writing something. Even how many links you want in a post as well.
Neil Patel: Number six, Comments Not Replied To. Every time someone leaves a comment, you want to respond. What Comments Not Replied To will show you is all the comments people have left that you haven't responded to. Make sure you go through them and respond to each and every single one.
Eric Siu: Yep. Number seven, you ideally should have some kind of caching plugin. It doesn't play nice with some hosting, like WP Engine, but it does make your WordPress site faster. You have to think about Neil talked about security, but what about your site's speed over time, right? Think about using something like that and it's going to help make your life easier. I think the one that was used in the past, WP Total Cache.
Neil Patel: Yeah, W3 Total Cache.
Eric Siu: W3 Total Cache, yeah. There's a bunch of tools out there. I mean, these are just a couple. I think Neil and I can go on and on about WordPress plugins. These are just seven right here, and hopefully they help. Before we take off, we have a special giveaway for you. This is the 90 day free trial of Crazy Egg, which is worth 300 bucks. We're not doing the one week giveaway. This is available to every single one of you. If you want to learn more, just go to SingleGrain.com/giveaway, and we will see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. Don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.