Speaker 3: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: And I'm Neil Patel.

Eric Siu: And today we're gonna talk about how to secure your website. So, Neil, what are your thoughts around getting this right?

Neil Patel: Sure, so you can use HTDPS. HTDPS is an amazing ... It's like a certificate. It helps secure your website. And I believe there's multiple versions of HTDPS, right? I think there's HTDPS 2 and there's more advanced versions. I'm not too familiar with HTDPS other than, it just helps make your website more secure.

Eric Siu: Yeah, so I mean, you would just basically get an SSL certificate, so if you're using like a WP engine or something like that, even a [inaudible 00:01:01], that would make your site more secure.
And some people are probably thinking ... Well, I actually had this conversation with a friend the other day, he runs a site, a large ecomer site, and they switched over from HTDP to HTDPS, and their traffic dropped by 5 to 10%. So he's like, "Well, maybe this is not worth it." But here's the thing. When you think about where everything is going, I think 50% of the Google results are now secure, and everything's becoming more secure, right? It just makes sense that to have a more secure site, even though you might get a temporary website ... Even long term, let's say you get a drop. But what if you end up losing your shirt and you lose your site at the same time? So really important to secure your site.
And a couple other important things that you can do when you think about log ins and things like that, well, what about enabling some form of two factor authentication, right? You want to make it more secure, that's one way to do it. And you don't want to make your passwords that easy to guess, so you might want to be able to use ... You might require that everybody uses extra secure passwords, right? So you know, Last Pass is good job of generating secure passwords. And that's actually what I do by default now. Whenever I'm making a new login for anything, I just use last pass because it makes it something really convoluted, something that is almost impossible, at least for me, to guess.
So those are just a couple things off the top of our head, but probably the number is what Neil mentioned around HTDPS, but other than that I think you wanna make sure that you're constantly combing through your user log-ins. You wanna make sure passwords are secure, things like that. Again, you know, think about using something like Last Pass to generate better things and two factor authentication if you think you're gonna get hacked. Because at the end of the day, if people hack you, they still need to go through your phone and that becomes much harder. The only pain in the ass is, if you lose your phone, then you're kinda screwed.
So, Neil, anything else?

Neil Patel: Yeah, if you have a blog, use Vault Press. Vault Press will show you any security errors that your website may have or security issues, and then you can send that to your developer to get it fixed. If you're also using hosting, which you are because you have a site, make sure you pick a really good host, 'cause a lot of the good hosts out there have stuff in place to prevent your website from being hacked or messed up or people screwing around with it, such as doing DDOS attacks.

Eric Siu: Yeah, and one final note, make sure, this goes without saying ... Well, I guess it doesn't, but some people forget to back up their sites. Like, if something really bad happens, like make sure you have a back-up so you can pull things up really quickly. Because that stuff does happen from time to time. If you're not backing it up ... No, I think again, going back to WP Engine. That's what I use, and it automatically will set back-ups, but in some cases you're not always guaranteed a back-up, so to make sure that you're thinking about that for the long term, or else again you're gonna lose your shirt and lose everything.
All right, so that's it for today. But before we go, we have a [inaudible 00:03:38] Day giveaway of Crazy Egg, which is work 300 bucks, so this is available for every single one of you. And just go to singlegrain.com/giveaway to learn more. And we will see you tomorrow.

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