Pay Per Click (PPC) by the Numbers [Infographic]

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Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

This infographic illustrates important PPC numbers and statistics.

Click the image to see a larger version.

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