Pay-per-click Ads
Our PPC team combines industry-leading strategies, constant optimization, and obsession with performance to get you the most engagement for your unique budget.
What is pay-per-click (PPC) advertising? PPC is a type of online advertising where you pay the host (Google or Amazon, for example) to list your advertisement on their website, often on pages relevant to your ad.
At Single Grain, our PPC campaign management program brings together industry-leading strategies, ongoing optimization, regular testing, and campaign research, all with the express purpose of increasing both the performance and the scale of your campaigns.
Our experienced pay-per-click management team will work directly with your company to:
- Set realistic campaign goals based on your unique needs and budget
- Identify powerful new revenue streams for your website
- Use pay-per-click optimization for your list of target keywords and bids for best results
- Test campaigns in real time to bring more traffic to your site
- Help you expand into lucrative new markets and advertising mediums
Comprehensive PPC Campaign Management
Effective PPC campaign management involves several critical steps:
- Keyword Research: Identifying the right keywords using tools like Google Keyword Planner and Ahrefs to ensure your ads reach the right audience.
- Ad Creation: Crafting compelling ad copy that highlights your unique selling proposition (USP) to attract qualified leads.
- Budget Setting: Allocating your budget effectively to maximize ROI.
- Competitor Analysis: Analyzing competitors’ strategies to optimize your own campaigns.
- Bid Optimization: Continuously adjusting bids to ensure cost-effectiveness and high ad placement.
- Remarketing: Targeting users who have previously interacted with your site to increase conversion rates.
- A/B Testing: Testing different ad variations to determine the most effective approach.
Ongoing Performance Monitoring
Continuous performance monitoring is essential for the success of PPC campaigns. Our team tracks key metrics such as conversion rate, click-through rate (CTR), Quality Score, and budget utilization to ensure optimal performance. Regular reporting and analysis help us make data-driven decisions to refine and improve your campaigns.
Here’s what you’ll get when you work with Single Grain:
- Expert Strategy Planning & Execution
- Thorough Analysis of Your Industry Competitors
- Ad Creation & Optimization
- ROI Measurements & Optimization Tips
- In-Depth Keyword Discovery
- Ongoing Campaign Tracking & Monitoring
- Regular Campaign Progress Reporting
- Advanced Campaign Consulting (Including Geo-Targeting & Day-Parting)
- Discovery of New Market & Medium Opportunities
What Paid Advertising Services Do We Offer?
- Google AdWords
- Bing ads
- Facebook ads
- Twitter ads
- Retargeting
- YouTube advertising
- Mobile advertising
- Other real-time buying platforms
- Direct media buys
- and more!
FAQs
Do you offer guarantees?
Single Grain does not offer guarantees. If we were able to offer guaranteed results on any kind of advertising we would be sitting on a beach right now 🙂
How does pay-per-click advertising work?
PPC is a type of online advertising where you pay the host (Google or Amazon, for example) to list your advertisement on their website on the search or product pages that are relevant to your ad. When someone clicks on your ad, you are charged the appropriate cost-per-click (CPC) fee until your pre-set budget runs out or you add money to it again. The purpose is to get users to click on your ad and drive traffic to your website or e-commerce store.
How long will it take to get results?
With typical paid acquisition campaigns you can expect to see results in the first 3 months.
How do you charge?
Our fees are based on a monthly retainer—usually a percentage of your advertising spend (or a small management fee).
What makes you different to other pay-per-click agencies?
We’re not just paid acquisition experts: Our pay-per-click campaign management team consists of people who have worked for B2B and B2C companies, from startups to enterprise organizations. We have a variety of experience and growth-oriented mindset that you would be hard-pressed to find at other agencies.
