ChatGPT Ads in Your Marketing Funnel: TOFU MOFU BOFU Strategies

Last updated: January 29th, 2026
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The marketing funnel is a model that describes the customer journey from initial awareness to the final purchase. It is a powerful tool that can help you to understand your customers’ needs and to create a more effective marketing strategy. This guide will walk you through the basics of the marketing funnel and show you how to use ChatGPT ads to grow your business.

TABLE OF CONTENTS:

The Three Stages of the Marketing Funnel

The marketing funnel is typically divided into three stages:

  • Top of the Funnel (TOFU): This is the awareness stage, where people are just starting to learn about your brand and what you have to offer.
  • Middle of the Funnel (MOFU): This is the consideration stage, where people are starting to evaluate your products or services and to compare them to your competitors.
  • Bottom of the Funnel (BOFU): This is the decision stage, where people are ready to make a purchase.

The marketing funnel is not a one-way street; it is a continuous cycle of attracting, engaging, and delighting your customers.

ChatGPT Ads in the Marketing Funnel

ChatGPT ads can be used at every stage of the marketing funnel to attract, engage, and convert your target audience.

  • TOFU: At the top of the funnel, you can use ChatGPT ads to raise awareness of your brand and to drive traffic to your website. You can do this by creating ads that are informative and educational, and that provide value to your target audience.
  • MOFU: In the middle of the funnel, you can use ChatGPT ads to nurture your leads and to move them closer to a purchase. You can do this by creating ads that are more targeted and that offer more specific information about your products or services.
  • BOFU: At the bottom of the funnel, you can use ChatGPT ads to close the deal and to turn your leads into customers. You can do this by creating highly targeted ads that offer a clear, compelling call to action.

For a deeper dive into the world of the marketing funnel, this guide from Sprout Social offers a comprehensive overview of the topic.

Implement Your ChatGPT Ads Marketing Funnel

The marketing funnel is a powerful tool that can help you understand your customers’ needs and create a more effective marketing strategy. Using ChatGPT ads at every stage of the funnel will attract, engage, and convert your target audience more effectively than ever before. The future of marketing is conversational, and the right marketing funnel strategy can help you to succeed. Get a FREE consultation.