The account-based retargeting landscape has exploded in 2025, with industry research showing that account-based marketing programs now deliver 21%–50% higher ROI than traditional approaches. Unlike standard retargeting that casts a wide net, account-based retargeting (ABR) surgically targets decision-makers within specific high-value accounts who previously engaged with your brand but didn’t convert.
The challenge? With dozens of ABR providers flooding the market, choosing the right partner can make or break your B2B marketing ROI. We’ve analyzed 50+ account-based retargeting companies across pricing, capabilities, client results, and specialization to identify the 12 standout providers for 2025.
Ready to transform your B2B marketing strategy? Join the waitlist to explore your options with industry-leading ABR expertise.
Our Evaluation Methodology: How We Ranked ABR Providers
Our analysis evaluated each provider across six critical factors that directly impact ABR campaign success and business outcomes. This methodology prioritizes real-world performance over marketing promises.
| Evaluation Criteria | Weight | Key Metrics |
|---|---|---|
| Proven ROI & Results | 25% | Client case studies, measurable outcomes, pipeline impact |
| Service Comprehensiveness | 20% | Strategy, creative, execution, optimization, reporting |
| Team Expertise & Specialization | 20% | B2B experience, industry knowledge, technical skills |
| Technology & Data Capabilities | 15% | Platform integrations, intent data, attribution modeling |
| Client Satisfaction & Retention | 10% | Testimonials, case studies, long-term partnerships |
| Pricing & Value Proposition | 10% | Cost transparency, ROI potential, service breadth |
We prioritized providers demonstrating measurable business impact over those offering basic retargeting tools. Each company was evaluated based on publicly available information, client testimonials, and industry recognition.
Top 12 Account-Based Retargeting Companies in 2025
1. Karrot AI – Best Overall Choice ⭐
Karrot AI stands out as the comprehensive leader in account-based retargeting, combining strategic expertise with advanced technology to deliver measurable pipeline acceleration. Their approach goes beyond simple ad retargeting to orchestrate full-funnel ABM campaigns that align sales and marketing efforts.
Key Strengths:
- Comprehensive ABR strategy development and execution
- Advanced intent data integration and behavioral tracking
- Multi-channel campaign orchestration (display, social, email, direct mail)
- Real-time sales alerts and CRM synchronization
- Dedicated account management and optimization
Service Offerings: Full-service ABR strategy, creative development, campaign management, performance optimization, and detailed ROI reporting. Karrot AI specializes in complex B2B sales cycles requiring sophisticated nurture sequences.
Best For: Mid-market to enterprise B2B companies seeking comprehensive ABR solutions with measurable pipeline impact. Particularly effective for SaaS, technology, and professional services sectors.
blockquote>”The sophistication of modern ABR requires both strategic thinking and technical execution. The best providers integrate intent data, personalization, and multi-channel orchestration to create campaigns that drive real business outcomes.” – B2B Marketing Analytics Expert
Discover how Karrot AI can accelerate your growth. Join the waitlist to discuss your specific needs and see how their proven methodology applies to your market.
2. RollWorks – Best AI-Powered Platform
RollWorks leverages a database of 4.2 billion digital profiles to enable precise account targeting and intent scoring. Their AI-driven platform excels at identifying in-market accounts and optimizing ad delivery across channels.
Strengths: Advanced AI capabilities, extensive integrations (24+ marketing/sales tools), and proven results in mid-market segments. According to platform benchmarks, accounts showing engagement spikes are 4× more likely to become sales opportunities.
Best For: Companies with existing marketing technology stacks seeking powerful automation and AI-driven optimization capabilities.
3. 6sense – Best Predictive Analytics
6sense specializes in predictive buying stage analytics, helping identify accounts actively researching solutions. Their platform integrates natively with Google Ads and DV360 for seamless campaign execution.
Strengths: Superior intent data and predictive modeling, enterprise-grade analytics, and comprehensive account intelligence. Clients report 35% reductions in low-fit traffic and improved conversion rates.
Best For: Large enterprises requiring sophisticated intent monitoring and competitive intelligence capabilities.
4. Demandbase – Best Enterprise Solution
Demandbase One offers comprehensive go-to-market orchestration with advanced account intelligence and real-time personalization capabilities. Their platform excels at managing complex enterprise buying committees.
Strengths: Contact-level personalization, robust integrations, and enterprise-scale capabilities. Strong track record with Fortune 500 companies.
Best For: Large enterprises with complex sales cycles and extensive buying committees requiring sophisticated personalization.
5. Terminus – Best Multi-Channel Orchestration
Terminus provides comprehensive ABM platform capabilities with strong email integration and account-based advertising across multiple channels.
Strengths: Unified campaign management, strong email marketing integration, and detailed account-level reporting.
Best For: Companies seeking integrated ABM campaigns across email, display, and social channels.
6. Metadata – Best Campaign Automation
Metadata focuses on automated campaign optimization using machine learning to adjust bids, creative, and targeting in real-time.
Strengths: Advanced automation capabilities reducing manual campaign management overhead.
Best For: Performance marketers seeking hands-off campaign optimization with minimal manual intervention.
7. Influ2 – Best Person-Based Targeting
Influ2 specializes in individual-level ad delivery within target accounts, enabling precise role-based messaging to specific decision-makers.
Strengths: Person-level targeting capabilities and detailed individual engagement tracking.
Best For: Companies needing to reach specific roles (CISOs, CFOs) within target accounts with personalized messaging.
8. ZoomInfo – Best Data Foundation
ZoomInfo leverages extensive B2B database with 300+ company attributes for sophisticated account targeting and lead scoring.
Strengths: Comprehensive company and contact data, strong prospecting capabilities, and predictive scoring models.
Best For: Companies prioritizing data quality and comprehensive account intelligence for targeting decisions.
9. The ABM Agency – Best Full-Service Approach
Specialized agency providing end-to-end ABR services with emphasis on creative strategy and emotional messaging frameworks.
Strengths: Strategic creative development, full-service execution, and proven results in B2B SaaS sectors.
Best For: Companies seeking comprehensive agency partnership with strategic creative development.
10. Belkins – Best for SaaS
Belkins combines AI capabilities with manual research for hyper-personalized B2B outreach, particularly effective in technology sectors.
Strengths: SaaS specialization, personalized outreach strategies, and proven results with high-growth technology companies.
Best For: B2B SaaS companies seeking specialized expertise in technology sector ABR campaigns.
11. Ignitium – Best Budget Control
Ignitium specializes in self-serve ABR platform management, offering hands-on optimization with transparent budget control.
Strengths: Cost transparency, flexible engagement models, and proven ability to scale campaign performance.
Best For: Companies with internal marketing teams seeking expert platform management without full-service overhead.
12. Qualified – Best Conversational ABR
Qualified integrates ABR with conversational marketing, enabling real-time engagement when target accounts visit your website.
Strengths: Real-time visitor identification and chat integration for immediate engagement opportunities.
Best For: Companies prioritizing immediate engagement and lead capture from visiting target accounts.
Understanding ABR Costs and ROI Expectations
Account-based retargeting represents a premium investment compared to traditional display retargeting. Industry benchmarks show average cost per acquisition (CPA) for account-based retargeting ranges from $25–$80, versus $10–$30 for standard display retargeting.
However, this higher investment typically delivers superior returns. Companies implementing comprehensive ABR strategies report significantly improved pipeline quality and accelerated sales cycles. The key is understanding that ABR costs reflect the precision targeting and sophisticated personalization required for B2B success.
For organizations struggling with scaling ABM in large organizations, proper ABR implementation can overcome common challenges including data integration, campaign coordination, and measurement complexity.
Choosing the Right ABR Partner: Decision Framework
Selecting an account-based retargeting provider requires evaluating your specific needs against provider capabilities. Consider these key decision factors:
Company Size and Complexity:
- Startups and SMBs: Focus on platforms with simple setup and transparent pricing
- Mid-market: Prioritize comprehensive service and proven ROI metrics
- Enterprise: Require sophisticated personalization and integration capabilities
Industry Specialization:
- B2B SaaS: Seek providers with technology sector expertise
- Professional Services: Prioritize relationship-building and trust-focused messaging
- Manufacturing: Require long sales cycle nurturing and technical content capabilities
Internal Resources:
- Limited internal teams: Choose full-service providers handling strategy through execution
- Strong marketing teams: Consider platform-focused solutions with expert optimization support
- Established ABM programs: Evaluate advanced analytics and attribution capabilities
Need help choosing the right partner for your specific situation? Join the waitlist to get personalized recommendations based on your company size, industry, and growth objectives.
Real-World ABR Success Stories
Leading companies across industries have demonstrated the transformative power of strategic account-based retargeting:
PayScale’s Revenue Acceleration: By implementing programmatic account-based retargeting with personalized creative and precise frequency management, PayScale achieved a 500% increase in target account engagement and 6× revenue growth within seven months.
Cross Knowledge’s Pipeline Transformation: Faced with long enterprise buying cycles, Cross Knowledge launched multi-channel ABM campaigns including strategic retargeting. Results included marketing-sourced pipeline jumping from 35% to 60%, with 26% of target accounts entering active sales conversations.
Salsify’s Event-Driven Success: Using highly personalized display ads and coordinated retargeting for roadshow promotion, Salsify achieved a 22% conversion rate lift and closed dozens of new accounts within hours of sales follow-up.
These examples demonstrate that sophisticated ABR strategies, when properly executed, can drive measurable business transformation across different company sizes and industries.
Looking Ahead: ABR Trends for 2025
The account-based retargeting landscape continues evolving rapidly, with several key trends shaping provider capabilities:
AI-Powered Personalization: Advanced machine learning enables dynamic creative optimization and predictive audience expansion, improving campaign efficiency and relevance.
Privacy-First Strategies: With third-party cookie deprecation, leading providers emphasize first-party data strategies and contextual targeting approaches.
Omnichannel Orchestration: The best ABR campaigns now coordinate across display, social, email, direct mail, and sales outreach for consistent account experiences.
Real-Time Attribution: Advanced attribution modeling provides clearer visibility into ABR’s pipeline influence and ROI contribution throughout extended B2B sales cycles.
Maximizing Your ABR Investment
Success with account-based retargeting extends beyond provider selection. The most effective implementations combine strategic thinking, advanced technology, and consistent optimization.
The companies that achieve breakthrough results treat ABR as comprehensive revenue acceleration strategy, not just another advertising channel. They integrate intent data, personalize messaging based on buying stage, and maintain tight alignment between marketing campaigns and sales outreach.
For organizations ready to transform their B2B marketing approach, the choice of ABR partner will significantly impact both immediate campaign performance and long-term revenue growth. The providers on this list represent the current market leaders, each offering distinct advantages for different company profiles and growth objectives.
The account-based retargeting landscape offers unprecedented opportunities for B2B companies ready to move beyond traditional marketing approaches. Join the waitlist to discuss your specific challenges and growth objectives with ABR experts who can design a customized strategy for your market and business model.
