What Videos Should You Make First for Your Business?

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Video is all the rage, and it won't be fading away any time soon! So how can you get your business to take the leap into having video in your sales and marketing efforts? Watch this video to get a basic overview of the types of video you can incorporate in your video campaigns, and how to approach your first video. In this video we'll over business video basics and discuss how much you should spend for a business video. We'll also explore marketing video ideas and how to use video in sales funnels.

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Full Transcript of The Video

Eric Siu: In this video I'm going to talk about what kind of videos you should make to level-up your business, or yourself personally. My name's Eric Siu, I am the co-host of the Marketing School Podcast, which is a daily podcast I co-host with Neil Patel, and the host of the weekly entrepreneurial podcast, Growth Everywhere, where I interview world-class entrepreneurs.
My buddy Noah is going to show you what videos you can make to level-up. Hope you enjoy it.

Noah Scott: Thank you, Eric. Noah from Single Grain here. So, you want a video for your company, but you're having trouble deciding what kind of video to create first? Incorporating video in your marketing will not only increase your conversions for every step along your buyer's journey, but a great video can serve as an extension of your customer service team, in essence educating and entertaining all of your perspective customers, so that when they come to talk to you in the sales department, they all ready know you, they all ready like you, and it's going to be much easier to make that sale.
So how do you take the first leap into the video world, and what kind of video should you make? When it comes to this, it's basically twofold. You want to make sure you put enough skin in the game where you take it seriously, so make sure you hire professionals, and make sure you're positioning your brand in a positive light. Most production companies are going to work with you to make sure that they are working in your budget, but keep in mind video does require expensive equipment, a lot of experience, and expertise to do it right.
Your first video. This is going to be something that you're going to add to as your company grows. Think of your first video as a beta version. You want to answer your customer's top three or four questions. Also, be sure to outline who the video is for, to start building a sense of belonging and understanding right from the beginning.
You want to align your product or service with the solution to your customer's problem, and then use other parts of your video to demonstrate how you solve this problem, and answer the most common questions along the way. Most companies will opt for an explainer video as their very first video. This is great if you have the budget to do a really good one. A good explainer video can also be used in ad campaign to start building awareness for your brand.
Since you'll be spending ad dollars on it, you want to make sure you invest a bit to make sure it's professional. But how much should you spend? I mean, that really varies. First-timers probably around $3,000 to $10,000. You'll probably learn a few things about how your customer responds from your first video, and you want to refine and polish in the next phase. You might spend more like 50K or more in your next video, or if you're an established brand and you have done your due diligence in testing your audience, because it'll be less of an experiment, you'll have some hard data you can work with to justify that big heavy cost out the gate.
Dollar Shave Club is one of the best examples out there. They made their famous explainer video for under $5,000 dollars. Be creative, and you can get great results on a budget. A good copywriter will help your video be engaging and smart, addressing the important marketing points as well. If you really have less than say, $3,000 dollars, focus on creating more informative based videos that answer your customer's key problems, and just maybe showcase your personality. Think about the bottlenecks that you have in your sales process. These videos can be produced either in-house with a small local film team, but you really don't have to have high production value for these videos, simply focus on answering your customer's problems.
You should also be sure to incorporate your brand's personality, so that you can start to establish an emotional connection. YouTube makes a great platform for this. You can start just developing a personality on the web so that your prospects come in, they're getting to know you, they're getting to know your process, and they have all of their questions answered before they pick up the phone.
You can put some ad spend behind it, build a nurturing campaign to attract more leads, but for a general rule of thumb, ad spends are typically 10 times the cost of production. Be confident to spend around $3,000 dollars, that should be enough to get you a good quality video. If you really want to get something that's going to be incredible, anticipate you're going to be spending more like $30 to $50K. Professional production companies will be creative with how they present that to you, so don't be afraid to ask. Tell them what you're hoping for, there's always a solution, there's always a way to work around it, and just get creative with the concepts.
So guys, I hope that helps you level-up your video game. Eric, back to you.

Eric Siu: Hope you enjoyed the power-ups that Noah gave you. I want to know, in the comments, what you're going to do with the power-ups to actually level-up. If you enjoyed this video, if you enjoyed this channel, go ahead and hit subscribe, and we'll see you tomorrow.

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