Skip to content
Single Grain
  • Services
    • SaaS
    • CRO
    • Ecommerce
    • Education
    • Paid Advertising
    • Content Marketing
  • About Us
    • About Us
    • Our Team
    • Careers
    • Case Studies
    • Press & Media
    • Write for Single Grain
    • General Inquiries
  • Learn
    • Blog
    • YouTube
    • Leveling Up Podcast
    • Marketing School Podcast
    • Executive Mastermind
  • Work With Us
Free Consultation

Leveling Up Videos

How to Be Ready to Interact with Corporate Clients (Digital Marketing Agency Guide)

Do you have what it takes to pitch corporate clients? How do you close a deal with a high profile account? In this video Eric Siu shares his insights on how to win a corporate presentation. Corporate clients are used to getting pitched from agencies with tons of experience, how do you make sure you stand out from the rest? You have to come in prepared, and demonstrate that you know what your prospective clients are looking for.
If you're looking to start a marketing career, the techniques in this video will save you tons of embarrassment when you begin to interact with corporate clients.

——

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
• What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.
• Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
• Growth Everywhere Podcast - http://www.growtheverywhere.com/
• Marketing School Podcast - https://www.singlegrain.com/marketing...
• Single Grain - Digital Marketing Agency - https://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Full Transcript of The Video

Speaker 1: In this video, I'm gonna show you how you can be ready to interact with your corporate clients and close the freakin' deal. My name is Eric Siu, I am the cohost of the Marketing School podcast and the host of the weekly entrepreneurial Growth Everywhere podcast.
So here we go: What do you need to do? You need to win this seven-figure deal, eight-figure deal, whatever it is exactly. How do you go in the very beginning to actually win the deal? You gotta do your homework! You gotta come prepared. If you're actually competing with other agencies, they're gonna come prepared. And the fact of the matter is if this is your first time interacting with corporate clients, you're probably behind. So how can you outdo them? How can you make sure that you're gonna wow them for sure? How can you go above and beyond?
Doing your homework is using competitive research tools. You can use the Similar Webs of the world. There are kind of more expensive competitive research tools as well. But look at the data around their industry. Maybe you have some tools that they don't have as well. Maybe you can pull something for Facebook insights. Not only that, and make a story around it. Draw a story up and say "Hey, based on these numbers, we think this kind of campaign makes sense for you," and then "Here's what we're gonna put in front." You make it easy, right?
The problem with most people is when they're interacting with corporate clients, they make these super long PowerPoint keynote presentations and they just read off the slides. You can't do that! When's the last time you just listened to someone read off the slides? That's not interesting! So the easiest thing to do is when you come into the meeting when you're prepared, it's very easy for you to come in confident and say, "Hey, we're gonna keep this an engaging discussion. The slides are not going to be a crutch. We're not gonna just read off of them." But when you're talking to someone, each slide that you're going through, it's like, "Hey, Miss Client. What are you doing here exactly? Can you tell us what the struggles are?" You go down even more. "Tell us what you're doing here." You're just asking these questions, you're being prepared. It's a conversation. The more you can get people to talk, the better.
If you read the book How to Win Friends and Influence People by Dale Carnegie, one of the things I'll always remember from that book is people's most favorite subject is themselves. If you can get them to talk about them more, you're gonna win even if you're speaking at a conference. Even me doing this video right now, it's not about me. It's about you. I think Nike was trying to pitch Steph Curry on signing a big shoe deal. What happened was the slides that they pulled in, it had Kevin Durant slides on them. When you're not prepared like that, you're not gonna win this massive deal with this NBA player that's gonna bring in hundreds of millions of dollars at the end of the day. You have to be prepared. You come in, you do your homework, you get some competitive analysis. You come in with a strategy that is unique, and then you think about how you can wow them.
When you're trying to win corporate clients, you need to think, "Man, how do I wow them? I'm gonna take them to a steak dinner." But every single agency takes 'em to a steak dinner. How can you absolutely make sure that you stand out from the rest of them. What can you do to provide more value? Think about that yourself. I don't really have the answer for you, but maybe it's learning about them, finding out what drives them, what's interesting to them, what their goals are, what makes them look good, and then you can go from there.
With little context, these are kinda general tips that I can give you. Hopefully this can help, and if you think this is gonna help you, leave a comment below, tell us what you're gonna do to level up your business, and we'll see you tomorrow.

We help great companies grow their revenues

Get Your Free Marketing Consultation
logo

Check Your Growth Score!

Type your domain below and see a report about your website.



Previous Video:
How to Truly Maximize the ROI of Your Marketing Campaigns
Next Video:
12 Must Read Books Recommended From Top Entrepreneurs (Rand Fishkin, Neil Patel, David Allen, More!)

You might also be intereseted in:

  • LinkedIn Advertising 101: How to Get Started
  • test 2
  • How mentors can help you grow exponentially – VLOG #01
  • Ultimate 6-Point Facebook Advertising Checklist
  • Tools to Create SEO-Friendly Content Step-by-Step
  • How Do You Stay Productive? 5 Productivity Tips to Dominate Your Day
  • How to use AHrefs for SEO analysis
  • How to have a business vacation and the secret to Japanese efficiency
  • How to 10X Your Content Output with This Framework
  • 5 Foundational Skills to Master Before Starting a Marketing Career
  • Like us on Facebook 15.5k
  • Follow us on Twitter 10.7k
  • Subscribe to our Channel 1,342
  • Subscribe to Feed

Do you want more traffic?

Learn your site's growth score by entering your URL

Write for us

Think you've got a fresh perspective that will challenge our readers to become better marketers? We're always looking for authors who can deliver quality articles and blog posts. Thousands of your peers will read your work, and you will level up in the process.

Contribute to our blog
  • Marketing School Podcast

Popular Posts

  • 31 Best Digital Marketing Campaigns You Can Swipe
  • 18 Reasons Why Your Instagram Posts Fail (And What to Do About It)
  • 17 Effective SEO Techniques to Drive Organic Traffic in 2023
  • 20 Pre-Production Tips to Create Successful Video Content in 2023
  • 22 Alternative Ad Networks for Best PPC Conversions in 2023
  • 30 Social Media Prompts to Get the Conversation Started
  • How to Create Instagram Stories Ads that Your Ideal Customer Will Swipe Up
  • 34 Digital Marketing Trends You Can’t Ignore
  • 18 Engaging Video Content Types that People Love to Watch
Paid Advertising
SEM Google Ads (SEM) Facebook Ads Agency PPC (Pay-per-click) LinkedIn Ads Paid Social Media Agency Adwords Agency Spotify Ads Hulu Ads Amazon Ads AdWords Management Agency
SEO & Content Marketing
SEO agencies Content Marketing B2B SEO Agency Content Creation Agency Content Strategy Agency Global SEO Agency Enterprise SEO Inbound Marketing Agency B2B Content Marketing Technical SEO Agency
Other Services
Technology Marketing Analytics Agency Digital Marketing Agency Demand Generation AI Transformation
Resources
Business Phone Services Ecommerce Website Builders Email Marketing Services Web Hosting Providers SEO Tools Best Marketing Agencies
Consulting & DIY
Strategic Marketing Consultation Marketing Funnel Builds
Company
About Us Careers 6 openings Case Studies Press & Media Blog Marketing School Podcast Leveling Up Leveling Up Podcast Leveling Up YouTube
Marketing Guides
Digital Marketing Trends Best Marketing Campaigns SEO Techniques Influencer Marketing Alternate Ad Networks Link-Building With Content YouTube SEO Step-by-step Content Audit Build a Marketing Funnel Facebook Retargeting Choose the Right Digital Marketing Agency
Single Grain Logo   Single Grain

Single Grain is a full-service digital marketing agency that helps great companies grow their revenues online. Get in touch: contact@singlegrain.com

© 2023 Single Grain. All rights reserved.

Privacy Policy | Personal Data Removal Request | Notice of Non-Affiliation and Disclaimer


Get Free Instant Access

8 Effective Online Marketing Tactics

That Have Generated 1,545%+ ROI for our Customers (and You Can Easily Use)

We hate SPAM and promise to keep your email address safe.


Work With Us

Fill out the form below to speak with someone from our team.

Just a few more details

Tell us a little more about you and your goals so we can come prepared for our call!

What services are you interested in? * (Please check all that apply)
How did you hear about us? *
What are your goals? *

Thank you!
You’ll be hearing from us very soon.
Close Visit SingleGrain.com
Final Step Let’s Talk ajax-loader
  • amazon
  • uber
  • lyft
  • airbnb
  • 15five
✖
Wait!
Stay Ahead of Marketing Trends
Join 14,700+ marketers from great companies like Google, Uber, and Amazon.
Gain an unfair advantage by joining the Growth Marketing Weekly newsletter — it’s 100% free.
Try It

No spam, ever. You can unsubscribe at any time in 1 click.
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies. Find out more.