Have you ever tried to sell a product nobody wanted? Knowing who your customers are can help you avoid costly mistakes in product development and marketing. In fact, getting to know your customers biggest challenges can save you countless of hours of development and theoretical research. One of the best ways to do this is to ask, and survey your customers.
From there, you can create a buyer persona that takes common challenges your customers face, and puts it together in an easy to understand profile so that your entire team is on the same page when they work through product development or marketing.
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