The 2 Minute Guide to Get Your Podcast on New and Noteworthy

In this 2 minute guide to start a podcast, Eric Siu shares his tried and true best podcast strategies on how to get your podcast seen. If you're just launching a new show, you want to get your podcast on new and noteworthy. In this beginners guide to podcasting, we focus specifically on how to market a new podcast. Some of the strategies are different for existing shows, but the most important thing is to share your show and get reviews. When your audience is engaging with your podcast, it tells iTunes that this is a good show.


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Full Transcript of The Video

Eric Siu: In this video, we're going to give you the two-minute guide to getting your podcast on the new and noteworthy. My name is Eric Siu and the reason I'm talking to you about this is because I have two podcasts, one, marketing school, over 6.5 million downloads to sate, the other one, Growth Everywhere, about a million downloads, a little over a million downloads to date, so I know a thing or two about podcasting. I've interviewed over 300 people and I do a daily podcast with marketing school, so I'm going to show you how you can actually get there and get the numbers that we saw.
All right. Let's dive in. What you have to do to get on the new and noteworthy is you have to get as many ratings, reviews and subscribes as possible. You got to do that in a quick manner. Think about it as a PR bump. You get this really big like influx first and it kind of goes down. There is a community called Podcasters’ Paradise by John Lee Dumas. It's actually a podcasting course where people can help you rate, review every Friday or so and they're all helping each other out. That's a really easy way to do it when there's other podcasting communities out there that where you can help each other. Also, if you're talking about online marketing, for example, or if you're talking about interior design for example, you can definitely just join a community and do that.
Second is blast your email list, your social channels, et cetera. People tend to forget about the assets that they have. Your email list, social media channels, these are people that know you already so it's in your best interest to try to get that influx going. You can even retarget these people by using paid advertising or Overcast is a podcasting app that I use. You can run ads on there as well. You can also go to That’s from Russell Brunson and he has a mp3 funnel that he use and it was very strategic about how he basically … for every one person, he got to buy his little mp3 podcast stick, five people subscribe. You can see how it's scaled really quickly that way.
The other solution is to get on other podcasts as well, so get on other podcast in your niche, in your industry, whatever. Try to get that big bump. When people are doing book launches, they get on a bunch of different podcast so think about how you can get on other different podcasts. The final thing I'll say is use Libsyn. That's L-I-B-S-Y-N. That's the podcast host that I use. That allows me to blast my episodes or promote my episodes to multiple channels at once, to LinkedIn, to YouTube, to Sound Cloud all at the same time and that makes my life a lot easier. If you enjoyed this video and you want more videos on how to grow your podcast, just hit subscribe and we'll see you in the next one.

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