Why Marketers Change Their Minds a Lot | Ep. #736

In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Marketers Change Their Minds a Lot
[00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
[01:00] Since then, those companies have improved their methods.
[01:24] At first, the Facebook ads platform was weak.
[01:45] Often, marketers change their minds because circumstances change.
[02:05] What worked yesterday, may not work today.
[02:20] Market conditions are always in flux.
[02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
[03:00] It’s not good for cold traffic, but works for further exposure.
[03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.
[04:10] That’s all for today!
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