Voice: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: I'm Neil Patel, and today, we are going to talk about what a healthy link profile looks like, so I know what [inaudible 00:00:33], I'm sure. If you look at your Look profile through href, or you want to use Moz or something like that ... Actually, let's start with this.
If you use Moz, they actually have a spam score that shows how spammy your link profile is, and it's almost like a rating of zero to 10 by bars. You can use that as a metric if you want. That is a gauge. I don't think it's perfect, by any means. But that's a way to get started.

Eric Siu: Yeah, and also just go to [Atris 00:00:54]. Put in your competitors, the ones that you know that aren't doing any link building and put them in, and from there, you'll see what their profiles look like.
If you're not sure if your competitors are doing link building or not, just go take the five or 10 competitors who rank above you. Look at their link profile in hrefs. You'll see their keyword density, what errors they're getting links from, the type of domain authority and, in general, that's what's going to be natural in your space.

Neil Patel: I'll tell you what's spammy. If you look at your link profile. You pull it up in hrefs, and here's the thing. If you see a bunch of exact match anchor text and then a bunch of in the anchor text report, and you see a bunch of spammy links that are just from a bunch of forums, things like that and it's all exact match anchor effects, you can bet your ass that that is not that healthy of a link profile.

Eric Siu: The majority of your links should also be going to internal pages. If everyone's linking to your homepage, you're not going to do that well. You need deep links into your site.

Neil Patel: Yeah, so this ties back into your link building campaign, right? You do want to make sure that your links. If you're building links, oh, it's not just like a hundred percent exact match stats. And by the way, most publishers aren't going to accept that anyway, so you have to make sure that what you're doing is you're trying to build links to ...
Think about what's linkable at the end of the day. It's content that tends to rank well. You want to build links to content, right? Not many people are going to want to link to your homepage. In some cases, yeah, you do guest blog posts. You are able to link to the homepage.
But you've got to think about it, right? From a healthy linking perspective, I think the one thing that sticks out to me is you don't want to just have a bunch of exact match anchor text because that is one thing that's so obvious. If these tools are picking it up, imagine what Google is picking up.

Eric Siu: Yeah, and the last main tip I have from my end is with your link profile, it has to be relevant. What I mean by that is a lot of people just go for quantity or a high domain authority. If you have dog website linking to your plumbing website, something is wrong. It has to be related and relevant, not just the site but the article linking to you as well has to be topically relevant.

Neil Patel: Great, so that's it for today, but before we take off, we have a 90-day free trial of Crazy Egg to give away, and this is no credit card required.

Eric Siu: And also, it's available for each and every one of you, so if you want to get access, just go to singlegrain.com/giveaway to learn more, and we will see you tomorrow.