How to Distribute Your Podcast | Ep. #375

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In Episode #375, Eric and Neil discuss how to distribute your podcast. Not everyone is on YouTube or iTunes. With all the platforms that are out there for broadcasting podcasts, it’s your responsibility as a podcaster to get your content to the people. Tune in to learn where you can go to broadcast your work, the many different ways to expand your reach, and the importance of asking other bloggers, listeners, and websites that you link to share your podcast!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Distribute Your Podcast
  • 00:34 – “A podcast is all about getting reach at the end of the day”
  • 00:39 – Eric hosts their podcast on Libsyn
  • 01:15 – Not all people are on iTunes, so spread your podcast anywhere you can
    • 01:17 – Tweet out your podcast and share it on Facebook
  • 01:45 – Neil used to use Product Hunt’s podcasting section, but it’s been deleted
    • 02:00 – Neil was driving thousands of views a day
  • 02:06 – Neil also networks with other bloggers to share their podcast
  • 02:20 – Neil and Eric mention tools in their podcast because they use them, not because they’re paid
    • 02:28 – After mentioning a tool, they’ll email those websites to tell them about their episode in the hopes that they share the podcast, too
    • 03:00 – One of their tool’s websites reached out to Eric and Neil when they learned that their tool was mentioned in the podcast
  • 03:26 – Wavve allows you to make different social media sharing templates and Eric is testing it out now
  • 03:52 – Google Play, Stitcher and iHeartRadio are some of their podcast’s hosts
  • 04:07 – Eric just resubmitted their podcast to Spotify
  • 04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate
  • 05:35 – That’s it for today’s episode!

3 Key Points:

  1. Don’t stick to one platform, broadcast your podcast on every platform you can.
  2. Reach out to other bloggers and your audience to share your podcast.
  3. You’re the one that needs to work your way to the listeners when it comes to expanding your reach.

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Full Transcript of The Episode

Announcer: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the dial and experience to help you find success in any marketing capacity. You're listening to Marketing School, with your instructors, [Neil Patelle 00:00:15] and Eric Siu.

Eric: Welcome to another episode of Marketing School, I'm Eric Siu.

Neil: And I'm Neil Patelle.

Eric: And today, we're gonna talk about how to distribute your podcasts. So, for us, I mean, the podcast is all about getting reach at the end of the day and obviously, there is iTunes. We host our podcast on a hosting platform called Libsyn. But, that doesn't mean we're just limited to iTunes. We are distributing to a lot of different options, so I'll kick it off with a couple and then, Neil can cap it off. But, for us, automatically coming out of Libsyn, it allows us to publish to different destinations. So, we do publish automatically to YouTube. We do publish automatically to Soundcloud as well. Also to our Linkedin profiles and things like that.
Which, just makes more sense, right? Because there's a lot of different options out there. Why aren't you getting the word out there if you're spending all the time on a podcast? Not all people are hanging out on iTunes all the time.

Neil: Yeah, Tweet out your podcasts, share them on Facebook. It was funny, I was looking at one of the videos Eric put up on Marketing School on his Facebook ... Or on his YouTube channel and it was funny because it's just audio, but one of the videos has 1,000 plus views and I was like, "Huh, not too bad." And the cool part about YouTube is unless someone listens for, I believe 30 seconds, it doesn't count them as a view. So, it's real views or listens or whatever you wanna end up calling it. We used to use Product Hunt, they used to have a podcasting section, I believe they removed it, that drove quite a bit of traffic. We were milking the shit out of that for a while.

Eric: I'm pretty sure we were a cause out of ... A cause for that.

Neil: Yeah, we may have been a cause for why they removed it, but we were dominating the channel. It was driving thousands of views per day. The other strategy that we've done is we network with other bloggers and people like that and we ask them to do email blasts for our podcast. And we're not really providing them anything. Sometimes, we'll notice that we mention tools within our podcast, not because we're trying to promote these tools. We don't get paid for them, but we really just use them and we feel it benefits you. So, if we, let's say, mentioned [A Truss 00:02:28] because we know it's a good tool, we may someone at A Truss and say, "Hey, we mentioned you on X, Y, and Z podcast. Feel free to share it out with your visitors or your members or whatever it maybe, or blast it out to your email list. They can get a new take on how experts like Eric and I use your product and they'd probably love to listen to a few of our episodes."
So, it's like a win win situation. Again, we're not getting paid to do that. We're not getting compensated in any way, but it's just a great win win strategy. And we didn't start doing it intentionally, it was someone who hit us up, we mentioned their product and they started promoting it to their email list. And they were just like ... They were like, "Oh, thanks for mentioning to us, we blast this out to 50,000 people." We're like, "Oh, wow," we're like, "This is a smart idea. We should go back to all the people we mention in our podcast, email them the episode numbers, and have them do a free blast."

Eric: You know, you just mentioned YouTube. There's a tool for Instagram and also for Facebook as well that actually allows you to put a little cool ... Like audio waves, and then also, you can have a background image. So, I've been testing it out with Instagram as well, so people can listen to snippets there. And then, you could also publish that to Facebook. So, that tool is called Wavve, that includes two v's. So, that's W-A-V-V-E. Just search for that and it's gonna allow you to make different ... You know, different social sharing templates. And so, that's good.
And then, also, don't forget about Google Play, or you can do Stitcher as well. And I'm trying to think of some others that we use. I think we even do iHeartRadio, that's one of them as well. Just a host of others. And oh, also, big one that I actually just resubmitted our podcast to yesterday, Spotify. Don't forget about Spotify because a lot of people listen to Spotify. I think ... Are they public yet or are they filing for IPO, do you remember?

Neil: No, no, no, they're not public yet. They will be soon.

Eric: So, Spotify is one you can submit to, they actually have an open forum for that. So, just type in Spotify podcast submission. And then, what else is there? I'm trying to remember, there's actually one more, but it escapes me right now. So, if it comes back to me, I'll let you know. But, Neil, anything else?

Neil: Nah, I think we pretty much covered it all.

Eric: Okay, great. So, that's it for today, but we do wanna mention our one year annual subscription give away of Crazy Ache, which is a heat mapping tool. Neil, what's Crazy Ache?

Neil: Sure. So, Crazy Ache shows you where people click on your website, where they don't, even shows you how far they're scrolling down your page because if your important messaging is in the wrong place and no one sees it, same with your call to actions, you're not gonna generate any sales or conversions. You can even watch video recordings of how people are interacting and moving their mouse and going through your website, so that way you know how to adjust your design and copy. You can also adjust your site from a design and copy perspective through the [Wizzy Egg 00:05:15] within Crazy Ache. And with a few clicks of a button, you can continually run AB tests.

Eric: So, if you wanna get in on this, again, we're giving away an annual subscription once every single week. And you can actually get multiple entries and if you wanna learn more about how you can do this, just go to Singlegrain.com/giveaway to learn more and we'll see you tomorrow.

Announcer: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.

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