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In episode #614, Eric and Neil count out the 10 marketing tools you absolutely need. Tune in to hear which tools you should be using to help increase your revenue.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: The Only 10 Marketing Tools You Need
- [00:45] Marketers use too many tools and it was proven in a study.
- [01:01] #1: AHREFS is the tool that is great for competitive analysis or even analyzing your own performance.
- [01:30] #2: Google Analytics helps you track what is effective and compare yourself to your competition.
- [02:14] #3: Zoom is all-in-one webinar software. You can live chat with your team or have your webinar viewed by up to 10,000 people at a time.
- [02:52] #4: BuzzSumo is a way to track social media shares.
- [03:08] #5: Convert Kit or Drip as email service providers. Use something that is intuitive like these products.
- [03:39] #6: Crazy Egg is a heat-mapping tool that Neil helped to create. It does heat-map recording, scroll maps, AB tests, etc.
- [04:03] #7: Clickflow or Google Search Console (Neil is one of the co-founders of Clickflow). These products allow you to see which ones of your articles are popping and which are not. You can then optimize your titles and content using these tools.
- [04:20] #8: Subscribers is a great way to get people back to your website (you can use any chat bot as well).
- [04:55] #9: Sprout Social or Buffer are social media management tools. You can manage multiple accounts from one place.
- [05:19] #10: HubSpot helps to track sales-qualified leads and offers a lot of free tools.
- [05:37] That’s it for today!
- [05:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: I'm Neil Patel.
Eric Siu: Today, we are going to talk about the only 10 marketing tools that you need. I will kick this one off.
Neil Patel: Well, before you kick it off, why are we covering a topic with only 10 marketing tools?
Eric Siu: Because, yesterday, when we recorded, we talked about tool overwhelm. Marketers use too many tools. There's actually a study, and I looked at it. Most enterprises, the tools that they have the most are, in fact, marketing tools. It's important to pare it down so you're focused and you don't get overwhelmed.
Neil Patel: That's right. All right. Let's get started. Eric, start us off with number one.
Eric Siu: All right. Number one. This actually goes for Neil and I. I think this is absolutely necessary if you're doing any kind of content marketing or SEO. You've got to have Ahrefs. I was going to say another one, but let's just go with Ahrefs. Ahrefs is the tool that's good in terms of doing competitive analysis or looking at your own website, seeing what keywords you rank for, and identifying areas of improvement. It's also great for rank tracking. It does a whole host of things. It has a bunch of bells and whistles. Ahrefs in important for SEO/content marketing.
Neil Patel: Funny enough, speaking about content marketing, there's another tool and it's created by Eric. But I'll let him take that one as the next one. One tool that you guys should be using and this is a simple one, is Google Analytics. It's a default analytics solution that everyone uses to generate more ... Not necessarily generate, but more so to track what's happening in marketing, what's effective, what's driving conversions, what's not, where you can find [inaudible 00:01:52], et cetera. Make sure you're using Google Analytics. That will help you compare yourself to other people because everyone else is using it. Each analytics tool has their own versions of unique visits, visits, page views, and the numbers don't always match up. You're comparing apples to apples if everyone is using Google Analytics, which they are.
Eric Siu: Number three is, I like using Zoom. Again, we're going to try to focus it in, and I'm going to take it one level higher. You have to have some kind of webinar software. The reason I choose Zoom is because it's more all in one. It does have the ability for you to videoconference with your team. I'm talking about this in the context of webinars. It actually allows you to have up to 10,000 people. Zoom is great because the engagement, I actually have people engaging me on the webinar. At the same time, the reporting is great. I can go live on Facebook or YouTube, and it's just a good experience. I choose Zoom because it gives me again, it gives me a all encompassing lots of bells and whistles kind of tool.
Neil Patel: Number four, BuzzSumo. If you want to figure out what's hot in your space, not just from a Google perspective, because you also want to get traffic from the social web, BuzzSumo will show you what's hot, what's not, all based on social shares. It can do it time-based.
Eric Siu: Great. Number five, you have to have some kind of email service provider. Neil uses ConvertKit, I use Drip. There's a lot of different tools out there. But, use something that is really easy, well, very intuitive to use. With ConvertKit or Drip, it allows you to tag people that behave in a certain way, they have a lot of different integrations out there, and it's not super hard to pick up a news. Like I said, it's intuitive. Using one of those or picking your own email service provider that, again, is easy to use is important because email is not dead. It's still one of the highest ROI activities that you can do.
Neil Patel: Yes. Number six. You guys have traffic to your website, you need to optimize for conversions as well. You can pick whatever tool you want. I use Crazy Egg. I'm also the co-founder of it. It does heat-map recording, scroll maps, AB tests, WYSIWYG Editor. It pretty much even does user recording. It does everything in one tool. There's a lot of other solutions out there, from the VWO to Optimizely. You can pick whatever one you want.
Eric Siu: Number seven, using a tool like Click flow or Google Search Console. Full disclosure, I'm one of the co-founders of ClickFlow. ClickFlow allows you to basically optimize the titles and meta descriptions that you already have to increase your click-through rates, so that way you drive more traffic. You can do the same thing with Google Search Console.
Neil Patel: Yes. Number eight, make sure you're getting people back to your website. You can do this, pick one of them. It can be chatbots, push notifications, whatever it may be. I use Subscribers. It's mine. It's a free tool. The only reason I use it is because everyone else that was I using was paid, and I'm like, "Screw this shit. I'm going to build a free one." But you can use whatever you want, PushCrew, Subscribers. It makes no difference to me. ManyChat, whatever you want to get people back to your website, just don't rely on email to get people. Use other mediums because email is dying down for people who are in a younger audience.
Eric Siu: What is this? Number eight?
Neil Patel: No. I just did eight. That means you're on nine.
Eric Siu: Number nine. All right. Number nine is using a social media management tool like Sprout Social, for example. You can use Sprout Social or Buffer. Just pick one. From there, you can basically manage all the social media channels you have without having to individually move to each one and do it. You have Sprout Social, you have Buffer, you have Hootsuite. Pick one. Don't try to pick three.
Neil Patel: Yes. Last but not least, I love HubSpot. They have a lot of tools for free, like their CRM. The reason I like HubSpot is it helps us track sales-qualified leads and marketing-qualified leads and drive people throughout the whole funnel.
Eric Siu: Great. Those are 10 tools to use. We're trying to really keep it simple, make it easy for your team. Don't overwhelm them. Anyway, before we go, go to singlegrain.com/giveaway to check out our marketing goodies and get marketing goodies for yourself to grow your business. We'll see you tomorrow.
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