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In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages.
Time Stamped Show Notes:
- 00:28 – Today’s topic: How to Rank a 10-Page Website
- 00:40 – Neil picked 10 pages because a lot of people have small websites
00:45 – A 500-page website is easier to rank
- 00:56 – The more text you have on the page, the more likely you are to rank
01:03 – A 10-page website can still rank but it will never get as much traffic as a Wikipedia
- 01:10 – A small website should focus on link building and outreach
- 01:14 – Make sure your content is detailed and thorough
01:18 – Brian Dean of Backlinko started with only a handful of pages website
- 01:33 – The quality of his content is high
- 02:00 – Review Skyscraper Technique
- 02:10 – Groove HQ and Help Scout both started at the bottom
- 02:19 – Look at linkable assets
02:48 – “Look for a spin that can work out there”
- 02:59 – Slowly expand when your website starts getting traffic
03:14 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 04:01 – Go to SingleGrain.com/giveaway for multiple entries
- 04:14 – That’s it for today’s episode!
3 Key Points:
- People who have small websites can still rank their websites, but their websites will never have the traffic of the big players.
- Create detailed, high-quality content that will solidify your website.
- As your website gains traffic, add more pages—grow it in a controlled, consistent way that you can manage.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: [00:00:26]And I'm Neil Patel.
Eric Siu: [00:00:27]And today we're going to talk about how to rank a 10 page website. So, Neil, I think you have a lot of context to this, I would love to hear more about how you can actually rank a 10 page website and why you picked 10 pages.
Neil Patel: The reason I picked 10 pages is a lot of people have small websites. It's easy to rank a 500 page website because when you have 500 pages or a thousand pages there's a really high chance that one of your pages is going to get picked up and ranked for some random terms. The more text you have on a page the more likely you are to rank. So the shitty part about having a small website is, yes, you can rank but you're not going to get as much traffic compared to if you have like a million pages like a Wikipedia.
And if you have a small website you need to focus on link building and outreach. In addition to that you need to make sure that the pages of content you have are super thorough. A good example of this is Brian Dean from Backlinko.com. He has more than 10 pages now but when he started off he was getting well in excess of a thousand visitors a day with only a handful of pages. The reason being is the pages he had were super high in quality. It's not always about quantity, what you put out there if you make it exceptionally well and super thorough like discussing everything around that topic. We've discussed this in the past, if you have a page on Abraham Lincoln, talk about every aspect of his life on one page and you're much more likely to rank.
Eric Siu: Great and just to give you a couple more examples ... I think Brian Dean's a great example. And I think having to go back again and in the last episode we talked about the skyscraper technique, really go and review that. I mean, it's a long form piece but it's a good reminder.
And looking at ... There's a couple other examples, right? You look at Groove HQ and there's another company called Help Scout, they all started from the bottom. And they just created really long pieces of content that are actually linkable assets. So, also, Google what linkable assets are. And then if you can at least create one thing that stands out, maybe you try a couple, maybe you try 5 or 10 or so and one actually takes off, then you know your site is gonna start to do well cause a lot of people start to link for something, right?
And when you look at Brian Dean's website ... He ... The fact that Neil and I keep talking about the skyscraper technique, that's what he's known for but he's known SEO but that one ... that phrase, that's what he's known for. So look for a spin that you can put out there and you're going to do pretty well.
Neil Patel: And just follow the stuff that Eric and I give you, you'll get more [inaudible 00:02:54] from your 10 page website. And once you do well and you make some more money, consider adding more pages and slowly expand.
Eric Siu: Yep. Yeah, and then I'll also combine this with our last episode where we talked about how to scale content outreach. Because, these two things actually go hand in hand so, anyway, before we take off we have a one year giveaway for you. This is a one year annual subscription to Crazy Egg, which is worth close to twelve hundred dollars. And before I give you the details on that, I'll let Neil explain what Crazy Egg actually is.
Neil Patel: Crazy Egg is a visual analytics tool. It'll show you where people are clicking on your website, where they're not. They even have scroll maps and video recordings, so that way you can see if people are scrolling all the way down and seeing your call to actions. Or if they're not maybe you need to move them up. And with the video recordings you can see what areas of your site people are getting stuck. Even if you have sales funnels and multiple steps throughout your marketing funnels.
The beautiful part about Crazy Egg is you can make changes to the wizzywig editor for design changes and marketing text space changes. And you can run A/B tests all within one solution.
Eric Siu: Great, so, if you want to get in on this just go to singlegrain.com/giveaway. We're actually giving away one of these every single week for the next year. And the cool thing is you can actually get multiple entries to this so just go to singlegrain.com/giveaway to learn more and we will see you tomorrow.
Speaker 1: This section of Marketing School has come to a close. Be sure to subscribe for more marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.
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