The Best Marketing Tools For Under $100 | Ep. #643

In episode #643, Eric and Neil discuss the best marketing tools for under $100. Tune in to hear which marketing tools are free or low cost and still get the job done.


  • [00:27] Today’s Topic: The Best Marketing Tools For Under $100
  • [00:33] Eric likes BuzzSumo, because it lets you track your brand, certain keywords, and traffic coming into your site.
  • [00:56] Neil likes SpyFu. It’s not as popular as SEMrush and AHREFS, but it’s a lot less expensive and has a lot of good data. You get similar results, so if you can’t afford the other services, this is a great option.
  • [01:16] Wistia has a good free version you can use to make and post videos.
  • [01:50] Sumo is a great way to collect emails and remarket to people. It’s an all-in-one free tool.
  • [02:18] streamlines the video-making process. It may run you over $100/year.
  • [02:42] Survey Monkey is a great tool to help you get feedback from your customers; this is a way to qualitative data.
  • [03:14] For heat mapping, Crazy Egg can’t be beat.
  • [03:26] Convert Kit is for email blasts. While it doesn’t have full automation, it’s a useful and easy-to-use tool for marketers.
  • [04:29] You don’t have to pay for these tools every month. Sometimes, you can use the free option and always upgrade for a month at a time.
  • [04:40] That’s it for today!
  • [04:50] Go to for a special marketing tool giveaway!

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The post The Best Marketing Tools For Under $100 | Ep. #643 appeared first on Marketing School Podcast.

Full Transcript of The Episode

Announcer: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the gile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: I'm Neil Patel.

Eric Siu: Today, we're going to talk about the best marketing tools for under $100. I'll kick things off. I like BuzzSumo. I like BuzzSumo for its alerts. BuzzSumo allows you to track your brand, to track different links that you have coming to your site, different keywords, as well. You can track the performance of well known content out there, who's linking to it, who's tweeting it, as well. Just it's a good monitoring tool, and it just got acquired by a company that I actually interviewed on the Growth Everywhere podcast. I think it was called Brandwatch. Neil?

Neil Patel: The next tool I have for you is SpyFu. It's not as popular as SEMrush and Atrust, but it still has a lot of good data, and it's a lot cheaper than SEMrush or Atrust, and you can get very similar results, not as good, but still good enough where it'll be 90+ percent of what you need.

Eric Siu: Number three, I like Wistia. We talk more and more about videos. Wistia has good analytics. They have a free version where you can put three videos on there, and I believe the paid version, I think it's 59 bucks or 99 bucks or so. It's not that bad, and it's going to be helpful to, well, get your video stuff going.

Neil Patel: The third tool ... Are we on three or four? Four? Eric, how much is your tool?

Eric Siu: Couple hundred bucks a month, at least.

Neil Patel: Ah, I was going to use your tool. I thought it was less than that. Oh, that was because I got the email blast when you first launched it. It was much more affordable. Either way, Eric's tool is really good. Click Flow, check it out.
The next tool I have for you is Sumo. Sumo is by Noah Kagan. It's a great way to collect emails, and you can use these emails, re-market to them, get them back to your site. It's really easy to use, and the beautiful part is they have tons of templates. They have a free version, so, technically, you don't have to pay, but it's like an all-in-one tool. It's not the best user interface to be quite up front, but, for the price of free, it's actually not bad, and, if you want, then you can upgrade to the paid versions.

Eric Siu: The other one I really like is Going back on the video example, it's really hard to collaborate and put in specific comments you have at different sections of a video, especially with people around the world., I think I paid for an annual version, and, honestly, I think it was maybe 150 or 120 bucks or whatever. It helps make things a lot easier, streamlines things, even though I don't like using that word. I like it.

Neil Patel: Next one's SurveyMonkey. As marketers, stop making decisions based off of your gut. Get feedback. Analytics, like Google Analytics, is quantitative, in which it gives you numbers, and you can analyze that data to make decisions, but there's this whole other set of data called qualitative data. That's where people are giving you feedback. You're not going to get that feedback for an Internet company unless you ask for it, so ask for it through surveys, and you can use SurveyMonkey. It's really affordable. They also have a free plan, and you can get tons of insights using SurveyMonkey.

Eric Siu: When it comes to heat mapping, Crazy Egg is the one that has been out there for a while. Obviously, it's Neil's tool. We've talked about it a couple times, but that is something that, well, even it stands the test of time. Go check it out.

Neil Patel: The next tool I have for you is ConvertKit. If you're a blogger and you want to do email blasts, it doesn't have all the tool or all the functionality like Drip. I know Drip is more for eCommerce now. They've adapted a bit. It doesn't have all the automation as some of the other tools have, but it's really easy to use for marketers, and it's affordable.

Eric Siu: The one we use that I really like is Libsyn. We're doing Libsyn for our podcast right now. It pushes to Spotify. It pushes to SoundCloud. It pushes to Apple at the same time. We're able to see things across the board. It helps us get distribution. For this podcast, we pay $20 a month for something that gets on track for 600,000, 640,000 plus downloads a month.

Neil Patel: That's pretty much it on my end for the tools. There's tons of other tools there, but most of them, you don't necessarily need, and there's even other free ones, like Google Analytics, which you guys all know about, and Search Console, which we didn't mention on purpose because they've been beaten to death. We try to give you some tools that most people don't talk about, but check them out. If you do, you can start being up and running for little to no money, and all these tools, you don't have to keep paying for a month over month.
For example, if you pay for SurveyMonkey one month and you get all your data, you may not need it the next month. You can downgrade to the free plan, and then the month after, if you need it again, you can upgrade again to paid. You don't always have to keep paying for these tools month over month.

Eric Siu: Again, like Neil mentioned, we can talk about tools all day, but we're going to try to constantly bring you new ones every now and then because the tool conversation can get old.
Go to if you want access to some of these tools. See you later.

Announcer: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. Don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.

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