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In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to date on all your content, the importance of bringing your readers back to your website, and how being everywhere (on social media) results in your being top of mind!
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Get Your Blog Readers to Come Back to Your Site
- 00:35 – Retarget your readers
- 00:49 – Use OneSignal which is a push notification software
- 01:03 – You can get a high click through rate and it’s very effective
- 01:15 – Facebook Messenger bots and ads can turn your reader into a subscriber
- 01:45 – Another strategy is to collect emails
- 02:00 – Every time you publish a blog post, broadcast to them and link them back to your website
- 02:05 – It is good for engagement and sales in the future
- 02:14 – Create a great intro email
- 02:28 – Set up a workflow at Meet Edgar
- 02:34 – “You want to be everywhere”
- 02:54 – Once you get someone to subscribe to one of your channels, have an exit pop up that will ask them to subscribe to one of your other channels
- 03:36 – Doing the cross-motion with your social media channels makes it easier for your readers to come back
- 03:53 – There’s a higher chance of your readers seeing your updates if they are tuned in to all your social media channels
- 04:07 – That’s it for today’s episode!
3 Key Points:
- Retargeting has always been a necessary action to take to make your readers circle back to your blog.
- Leverage as many social media channels as you can and ensure your readers are aware of all of them—this way, they won’t skip a beat.
- Be EVERYWHERE to be top of mind.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today, we're going to talk about how to get your blog readers to come back to your site. So I'll kick it off. I'll make it simple, re-targeting. Get them to come back, if they read a post on SCO, re-target them with maybe another post on SCO, or maybe re-target them to maybe a lead backup that you have, or maybe just another resource. Take them down a journey.
Neil Patel: So you can also use OneSignal, which is a push notification software. Someone comes to your website, they subscribe, then whenever they're browsing the web and you have a new blog post that gets published, it notifies them through their browser and they click on it and they can go back to your website. These things get high click rate, like 20 plus percent. It's very effective and it's easy to get people to describe, because it's just literally one click of a button for them.
Eric Siu: Number three is Facebook Messenger dots or you could even use the ads as well. Basically you get them as a subscriber. You can use the tool like Chatfuel or you can use a tool like ManyChat, and basically if people are on your subscriber list you can broadcast to these people. The open rates that we're seeing are 85% up to 90% or so, and click rates are pretty high as well. You can also build a sequence as well and the open rates are very high right now, so jump in on those while you still can.
Neil Patel: The next strategy that you can end up using is emails. Everyone already knows about emails, but very few people are actually collecting them. From Hello Bar to SIMA Meet to OptinMonster, the possibilities are endless, but if you're doing things like content upgrades, exit popups, sidebar optins, you'll collect more emails. Then every time you publish a new blog post, again broadcast out to those people and then get them back to your website. It's a great way to get them to engage and then eventually become a purchaser.
Eric Siu: To build on the email point, maybe your intro email has some thoughts on, hey subscribe to my social media channels for example, right, because then you get them to subscribe there. You know your blog readers are checking you out on different channels. Well you can use those channels to also broadcast as well. Last episode I mentioned MeetEdgar, set up some kind of workflow there. Get them to come back to read your stuff. You want to be everywhere right. We talked about, a couple of episodes ago, that you want to be top of mind. So get your blog readers on these other things and you can start with an intro email that talks about, hey who you are, what people can expect, maybe some other channels where they can follow you as well because you want to be everywhere.
Neil Patel: And when it comes to getting people back to your website, the one thing that I found, and Eric mentioned this, once you get someone to subscribe to one of your channels, whether it's push notification, emails or one of your social media channels, I found that just through exit popup, I used to do this on quick start on Hello Bar, I think I still do, in which once someone leaves ask them to subscribe to my Facebook channel. You can do it to YouTube or Twitter, whatever it may be. It's an easy way for someone to click a button and then when they ... You release a new blog post, you just share it on that social media site and it just keeps getting them to come back. And then as you're getting subscribers on Twitter, tell all your Twitter followers to go subscribe to your Facebook channel, as you're getting fans on Facebook, tell them to all go to Twitter and subscribe to you, or follow you on Twitter. So doing the cross promotion stuff with your social networks is an easy way to get people to come back.
And the reason you want to do this, because you maybe thinking, well 30 subscribers on Twitter, why do I want to get them to subscribe on Facebook? Well these guys all adjust their algorithm, so 100% of your followers are fans that never see your update. For that reason you want them to subscribe to multiple social profiles. That way there's a higher likelihood that they'll see your content and come back to your site.
Eric Siu: Great. So I think pretty tactical here. I think that's all we have for this, and basically we will see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
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