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In Episode #353, Eric and Neil discuss whether or not you should use a pop-up. Tune in to hear Eric and Neil’s experience with pop-ups, why they still work, and how you can recoup your spending by using this tool.
Time Stamped Show Notes:
- 00:27 – Today’s topic: Should You Use Pop-ups?
- 00:55 – Whether people like or hate pop-ups, they still use them because they work
- 01:04 – You should use pop-ups
- 01:13 – Use pop-ups when your visitor is about to leave your website
- 01:23 – Eric read a study that assessed whether a visitor left the website after seeing a pop-up
- 01:42 – The metrics stayed the same
- 01:56 – People still convert at the end of the day
- 02:16 – Hello Bar can be used for pop-ups
- 02:35 – You can recoup your spending through pop-ups
- 03:04 – There’s nothing wrong with pop-ups
- 03:10 – When your pop-up is great and people get value from it, they won’t hate you
- 03:27 – As Mark Cuban says “when you try to please everyone, you please no one”
- 03:30 – That’s it for today’s episode!
3 Key Points:
- Pop-ups are still used today, because they WORK.
- Use pop-ups not when the visitor enters your website, but when they’re about to leave.
- Make sure your pop-up adds value to your customers and everyone walks away happy.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School, I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today, we are going to talk about, if you should be using pop-ups or not. So, this one's a very straight forward episode, but if you're on the fence right now, you're not sure if you should be using pop-ups, it's a weird experience, people complain about it, blah blah blah. We're here to help you answer that based on our experiences and based on our data.
So Neil, you made a video on this, what were your thoughts in that video?
Neil Patel: You see them all around the web, whether you hate 'em, or like 'em, people use 'em. Why do they use 'em? It's really simple, they work, if they didn't work, no one would use 'em. For that reason, you should use pop-ups, and I know everyone's like, "Oh you can get penalized by google or it ruins the experience." I'm not telling you to show the pop-up right when someone comes to your website, show it when they're about to leave, think of it as a last-ditch effort to try get that user to convert into a customer.
Eric Siu: Yeah, I mean that's basically it. I remember, there's a study that I read in the past to see if people would disengage or leave a website if pop-ups were showing and I think this guy had a graph, and this was before and after, right? So before, it showed that the traffic was pretty engaged, it showed specific numbers, and then once he started adding the pop-up in, you would say, you would expect that the engagement would drop or people would leave, people would bounce faster, but his metrics stayed virtually the same.
And, ultimately at the end of the day you have these pop-ups. Whoever invented the pop-up I think is, I dunno if it's you or somebody else said that, he's done very well for himself obviously. But, they convert at the end of the day, right? And, your site is designed, for the most part, I think most of you that are listening to this right now, you're trying to get people to take some kind of action on your site. Well this is a great opportunity to do it, and you have this tool, this tool's been out since almost since the internet came out, why would you not be using pop-ups, right?
So, give it a shot, try on a tool like Hello Bar and go from there.
Neil Patel: You also have to think of it this way, I know many of you are going to be like, "Oh pop-ups suck. I go to, if a website has it, I'm never gonna go back." But if you're spending all this money, lets say on paid advertising, and people come to your website and they're not converting, you're telling me you wouldn't want to recuperate more of your costs throwing a pop-up upon exit for all the people that don't convert and try to get them to become customers? If you're gonna spend 100's and 1000's of dollars a month on paid ads, and it generates you 200000 dollars, or if its losing you money, having a pop-up can increase your conversions enough for paid advertising is now profitable and then you can scale it up. Why wouldn't you use it? It's not like you're doing something unethical by having an exit pop-up, it's not like you're killing anyone or anything like that. But for some reason, when people see them around the web, they're just like, "Oh wow, you guys are such a bad company." It's like, no there nothing wrong with that. So many businesses use pop-ups, it's just making sure that the offer you put in the pop-up is so good that people are getting value from it, where they won't hate you.
Most of the people who complain about it, tend to be techies, and in most cases, they're not gonna be the ones who are paying you.
Eric Siu: Yup, ultimately, Mark Cuban quote, "If you try to please everyone, you please no one." So, that's it for today, and we'll see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics, to help you find the success you've always dreamed of. And don't forget to rate and review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here, on Marketing School.
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