Should You Be Worried About Your Domain Authority? | Ep. #391

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In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your search traffic and why Eric doesn’t worry about his domain authority.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should You Be Worried About Your Domain Authority?
  • 00:37 – Domain authority is done on a scale of 1-100 in Moz metric
  • 00:47 – Google page rank is scored from 1-10
  • 01:01 – Moz is more commonly used now as a metric than Google page rank
  • 01:45 – In general, Moz domain authority shows the quality of the website
  • 01:50 – Neil likes domain authority because the authority number is typically climbing
  • 02:09 – Domain authority is a good way to see if sites are linking to you
    • 02:14 – Are they authoritative and getting quantity?
  • 02:19 – As domain authority goes up, so does search traffic
  • 02:28 – Eric has Moz and Ahrefs so he can cross-reference and track increases in traffic, etc.
  • 02:53 – Eric checks domain authority once a month and doesn’t worry about it too much
  • 03:10 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
  • 04:05 – That’s it for today’s episode!

3 Key Points:

  1. Domain authority helps you track how good your site is doing.
  2. As your domain authority goes up, so does your search traffic.
  3. Ultimately, don’t worry about your domain authority too much.

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Full Transcript of The Episode

Intro/Close: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sui.

Eric Sui: Welcome to another episode of Marketing School. I'm Eric Sui.

Neil Patel: And I'm Neil Patel.

Eric Sui: And today we're gonna talk about if you should be worrying about your domain authority at all. So, just to give a recap on what domain authority is, we've done an episode on this in the past, but domain authority is scored on a scale of one to one hundred. It is a Moz metric, so Moz is an SEO tool. Back in the day, I mean ... it's kind of like a compliment to what Google page rank was. So Google page rank was ... was it scored on a scale of one to seven, Neil, or one to ten?

Neil Patel: One to ten.

Eric Sui: Yeah, one to ten. Ten being highest, right? So logarithmic score, you know if you're at a ten versus a nine it's much higher. Think of it as like earthquakes. Moz had their own way of scoring it and a lot of people started to use their metric, especially now that page rank is no longer, or at least tool bar page rank, something that you can see, is no longer showing. Basically, you look at a tool like Moz or Hrefs has domain rank, also scored on a scale of one to one hundred, and hundred being highest.
But, in general, I ... what's helpful to me, at least, when I look at domain authority I might look at it every quarter or so. But it just tells me that higher domain authority that I have when I write content, the more I'm gonna start to rank for it naturally. That's just generally what I've seen in the past, but most of the time I don't worry about it that much. I don't worry about like, oh you know, domain authority links coming in and things like that. But it does, you know, when you look at it with a Moz or Hrefs metric it does kinda show in general how ... what the quality is of the site.

Neil Patel: Yeah, domain authority, right, it's a made up metric that, of course, Google isn't using. I like it though, and the reason I like it is typically if the number's climbing ... Now let's say you have a sixty versus a seventy, I don't think that's too big of a deal, but in general, if you're at a ten, you're not as good as a site who has a sixty or seventy. People who have more links tend to rank higher, and domain authority is a good way to see if the sites linking to you are A, doing good in quantity and B, are they authoritative. So again, as it goes up, in many cases you'll see more search traffic over time, but it's not directly correlated because it's not a metric that Google uses themselves. It was made by independent companies.

Eric Sui: Because I have Moz, because I have Hrefs, there's a bunch of other tools out there, but you can kind of cross reference them and in general, if you see it rise in Moz, you know, you'll see it rise in Hrefs as well. And that's a good sign, right? And in general, what I've seen over time with other sites that I've added into Hrefs to track when the domain rank goes up, I start to rank for a lot different key words for sites that I'm running. So, not much to add around that, I mean I look at it once, maybe once a month, maybe once a quarter, so it is ... I do look at it and I do ... so that does mean I kind of worry about it, but you know it's not something I'm like "Oh, I really need to worry about my domain authority every single day" when I wake up in the morning.
So, anyway, that's it for today, but before we go we have a one year annual subscription of Crazy Egg that we would like to give to you. So, Neil, what is Crazy Egg?

Neil Patel: Crazy Egg's a visual analytics tool. It'll show you what on your site is causing visitors to convert, what doesn't. Shows you what people are getting blocked through like mouse recordings, shows you the scroll map which shows you, "Hey people can't see your call to actions, or this is where they're dropping off in the form fields because they don't like this question." And through Crazy Egg there's a WYSIWYG editor so you can make marketing changes without needing a designer or a developer, and you can even run split tests or AB tests at the same time in order to maximize your sales, revenue, and leads.

Eric Sui: Alright, so if you want to get in on this give away for Crazy Egg, we're giving away one of these every single week, and the cool thing is you can actually get multiple entries to this. So, if you want to learn more, just go to singlegrain.com/giveaway and we're doing ... I think we're giving, yeah we're giving away one of these every single week for the next year. So again, go to singlegrain.com/giveaway and we will see you tomorrow.

Intro/Close: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.

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