In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Stay Consistent With Your Content Marketing
- 00:34 – Have a routine in place that you will follow
- 00:47 – Eric has his routine on his calendar
- 01:08 – Create a content calendar
- 01:24 – This works the best for Neil
- 01:34 – Neil uses Excel while Eric uses Smartsheet, which is almost the same tool
- 01:42 – Whatever you use, make sure to stick with it
- 01:57 – Content repurposing helps with consistency
- 02:28 – Your calendar works best with a 30-day timeframe; make updates on the content that you will create
- 02:46 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 02:55 – Go to SingleGrain.com/giveaway for multiple entries
- 03:00 – That’s it for today’s episode!
3 Key Points:
- Create and follow a routine for your content marketing.
- A content calendar will help you stay focused on the tasks at hand.
- A 30-day timeframe is the best length of time to work with because of the amount of updates you’ll need to make.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: I'm Neil Patel.
Eric Siu: Today, we're going to talk about how to stay consistent with your content marketing. So, I'll go first. I'll keep it simple. Have a routine to follow. So, for example, I block out time for myself on Thursdays to record podcasts. That's my content area, right? To record podcasts. In the morning I'm writing as well. I have these time blocks and they're built into my calendar as well. As long as it's in my calendar. As long as I have some kind of routine to follow, I'm going to go out there and I'm going to do it. I'm just making sure I do it. I don't care if I have writer's block or whatever. We've talked about writer's block in the past.
I just go out there because eventually some people come out. If it sucks, it's okay. Eventually, it figures itself out, maybe even the next day.
Neil Patel: You can also create a content calendar on when you're going to get a certain post released by when. You can even schedule them when you're going to end up writing them. You can even plan to give yourself ahead of like a big time window. So, in case you're traveling or anything like that, you can make sure that you're consistent. That's what I use. I found that a content calendar works the best for me.
Eric Siu: Yeah, I mean, tools you can use for that, we use CoSchedule internally, but there's a free content calendar plugin for WordPress. Neil, what do you use?
Neil Patel: We use Excel.
Eric Siu: Yeah, Excel's fair too. I mean, we used to use a tool called SmartShield which is basically Excel on steroids. So, whatever you want to use, just make sure you stick with it. When you plan your content calendar ... I mean, how many days or months you go out?
Neil Patel: Just one. So, we always do a 30-day window.
Eric Siu: Got it. Okay. The other thing I'll say is, we, Neil and I also talked about the content repurposing workflow I think in the past. Just make sure ... if you look at the sheer amount of content that Neil's producing ... you're going up to what? Six a day?
Neil Patel: I'm at six a day right now. My goal is 10 a day.
Eric Siu: Okay. So, with all of that content that's coming out, that's 300 pieces a month. There's probably some room. If Neil wants to take it even further to repurpose the stuff, so there just needs to be a repurposing type of process that will actually output more content. That's how he can stay even more consistent with his content marketing. Neil, anything else?
Neil Patel: No, that's pretty much it. Just make sure you don't go too out, especially if you're using a content calendar. If you start going like 60, 90 days, you'll find that you can end up writing content that's no longer relevant or someone else writes on it. It just won't do as well. So, stick within the 30-day time period.
Eric Siu: Great. So, that's it for today. Before we go, we have a one-year annual subscription of Crazy Egg that we'd like to give away. We're actually giving away one of these every single week for the next year. So, if you want to get in, just go to singlegrain.com/giveaway, and we're actually giving away multiple entries to this. So, again, just go to singlegrain.com/giveaway to learn more and we will see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. Don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
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