Should You Involve an SEO When Building a New Website? | Ep. #395

In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO needs to be a big part of your initial build. 

Time Stamped Show Notes:

  • Today's topic: Should You Involve an SEO When Building a New Website?
  • 00:34 – If you’re a first time website builder, probably not
  • 00:47 – If you have a website that’s producing an income, then you should involve SEO
  • 01:02 – WordPress templates are already SEO friendly
  • 01:17 – Big companies have to set the right foundation at first with the right SEO
  • 01:45 – A standard SEO plug-in is good enough if you’re not a big company
  • 02:14 – Go to Credo to find an SEO consultant help you with the technical audit if you need one
  • 02:25 – Marketing School is giving away a free 1 year subscription of Crazy Egg is a visual analytics tool
  • 03:25 – That’s it for today’s episode!

3 Key Points:

  1. If you’re a new entrepreneur, you don’t have to prioritize SEO for your website.
  2. Big companies should invest in SEO early because their websites are one of the foundations of their businesses.
  3. There are tons of SEO plugins available that are user-friendly.

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Full Transcript of The Episode

Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: I'm Neil Patel.

Eric Siu: Today, we're going to talk about if you should involve an SEO when building a new website. Neil, what are your thoughts around this?

Neil Patel: If you're a first-time entrepreneurial website builder, probably not because your business may not even make money. I'm not trying to be mean. I'm just telling you the reality. What I would do is if you have a website that's producing income, yes, you should have SEO when you're redoing it, or if you're building a new website like if you're already a established company, you're creating a new division or something or a new product. But in general, also, if you're also using basic templates or CMSs like WordPress, they're pretty SEO-friendly out of the box.
In other words, the way I see it is if you're a big company and you have money, have a SEO from day one. If you're not, then just throw something up and then fix it later.

Eric Siu: To give you a little more tactical subside, I'm basically on the same page with Neil. I mean, in a big company, a big site, I think you definitely should figure out how to set the right foundational pieces, so you don't need to come back and audit kind of some big problems down the roads, because some of these audit things, like you make a change. All of a sudden there's a 25 to 30% lift in traffic, but what if you just set the right foundation from the beginning? So, lot of this foundational piece is if you have the money, companies generating good revenue, SEO's important to you, definitely think about.
I think if you're just starting out using the tool like SEO plugin, that's good enough for the time being. You're just going to figure things out as time goes. I remember when I first started doing SEO, I tried to rake this raver site just for different keywords. I tried to bunch different stuff on it. It started to rake. It's not like I was an SEO expert, but I started adding plugins. I started messing with things. It just depends on the chapter that you're in. If you're in chapter one, definitely focus on it yourself. If you're kind of chapter 30 or so, you're a mature company. Thinking about investing and that paying a good SEO consultant to help you.
You can also go to a site like Credo. That's C-R-E-D-O.com, to find a good SEO consultant to help you with a technical audit. That's basically it. So, before we go, we have a one-year annual subscription of Crazy Egg to give to you. So, Neil, what is Crazy Egg?

Neil Patel: Crazy Egg is a visual analytics tool. It shows you what people click, what they don't, and it'll even tell you what's causing your conversions to drop. You can see videos and the videos will show you when users are getting stuck. You can make changes to your website using the Whizzywig Editor. So, you don't have to be a developer, a designer. You can then run AB tests to make sure that your changes are maximizing your sales, your revenue, your leads, whatever your main goals are. It's really cool. You can even like slice and dice your traffic and segment it.
You can be like, "I wonder how people from India are engaging from my website versus people from the U.S. or UK, or how are search visitors interacting with my website versus social media visitors." You can take all that data then adjust your website based on the user source or traffic source people are coming from.

Eric Siu: If you want to get in on this, we're giving away one of these every single week for the next year. The cool thing about this is that you can actually get multiple entries. If you want to learn more just go to singlegrain.com/giveaway. Once again, that's singlegrain.com/giveaway, and we will see you tomorrow.

Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. Don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.

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