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In episode #649, Eric and Neil discuss whether Twitch is worth your time. Tune in to hear why you might want to consider a new outlet.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: Is Twitch Worth Your Time?
- [00:37] YouTubers are starting Twitch channels.
- [00:54] First and foremost, it claims to be the sixth most trafficked website in the world.
- [01:20] They have 15 Million daily active users.
- [01:28] 81% of users are male and 55% are between the ages of 18 and 34.
- [01:47] The numbers are impressive.
- [02:12] There are a ton of gamers on Twitch. Just because they are gamers, doesn’t mean they aren’t interested in other things.
- [02:39] Twitch is fourth in traffic in the US.
- [04:00] You don’t need a professional set-up.
- [04:11] There is a misconception that high-quality video is the only option.
- [04:52] If you create video, why wouldn’t you post it on every site available?
- [05:50] The content re-usage framework applies here.
- [06:11] If you’re already doing the work, you may as well post to Twitch.
- [06:26] That’s all for today!
- [06:30] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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Full Transcript of The Episode
Eric Sui: Welcome to another episode of Marketing School, I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Sui: And today we're going to talk about if Twitch is actually worth your time so Neil and I were just talking yesterday about how Gary Vaynerchuk, Casey Neistat, these YouTube guys, they are starting Twitch Channels and we've made fun, there's actually some other celebrities that will go unnamed that actually have Twitch Channels as well.
What's the big idea about Twitch? Why should people even start paying attention to Twitch in the first place? Well, first and foremost it is, I believe it's the number six most trafficked website in the world, or somewhere around that range.
Neil Patel: No, there's no way dude.
Eric Sui: It is. Here let's look at, here ...
Neil Patel: Dude, there's no way Twitch is that popular. I'll put money on it. I'll pay a million bucks on this.
Eric Sui: Wait hold on, let me check the stats before I ...
Neil Patel: Alexa 32.
Eric Sui: But they claim it's the number six most trafficked site. Well let's just go off the users that they have. So daily active users they have 15 million daily active users or DAU's. And then they have, let's see, what else do they have, 81% of Twitch users are male, 55% in the age between 18 and 34 and they're covering boomers, generation X, millennials, so great for advertisers and I think whether they're the number six or number 32 on Alexa, I think we should, you know, both you and I can agree that the proof is in the pudding the numbers are there.
Neil Patel: It's very popular none the less. It's nowhere near going to be the most popular social network because you're going to have Facebook, YouTube, and quite a few other social sites that are going to be more popular, like I bet Twitter gets more traffic overall than Twitch if you're just looking at unique visitors, right?. LinkedIn's also really popular, I don't know how it compares to Twitch. What you'll find though is there's a ton of gamers on Twitch and just because someone plays games it doesn't mean they're not interested in other subjects like whatever else you're selling. Whatever products, services, whatever it may be. For that reason you should consider joining Twitch.
Eric Sui: Yeah, so here's what I've pulled up. So Neil's right, I think in terms overall. He's right and then I'm looking at this ... I just Googled how popular is Twitch in terms of traffic. So Twitch is fourth in peak of US traffic, according to themselves, obviously this is a couple of years ago. And I think like maybe two years ago I saw it at number six or so, so that's where I got the number from. Now the reason why Neil and I are considering putting videos into Twitch, you guys let us know by the way, Tweet at Neil or Tweet at myself.
If you think this is a good idea. But we're spending so much time, like we're literally in New York right now, I was 20 minutes late getting here. But, we're spending a lot of time and investment into being with each other all the time, recording this content. So why don't we try to broadcast to Twitch, Facebook, YouTube at the same time and try to hit other audiences where other people are hanging out.
We see Twitch as sort of up and coming. It is becoming more than just a games streaming platform and to be frank, I love gaming, so I might just start playing again. And I might just nerd out on stuff. Neil and I haven't even discussed playing Fortnite you know, where if one of us dies we can still keep talking about business and just nerd out on stuff. People can watch us nerd out and look into our conversations. I think Twitch might be worth looking at if you're doing any kind of video at all. If you're doing, especially if you're doing live streaming, I mean using a tool like wire cast is going to allow you to stream to multiple different platforms at the same time and that would be cool.
There are people that have, you know, these professional set ups, but I don't think you need to have necessarily a professional set up. You can just you know set something up with wire cast, or I think there's the gamers use something called UBS, I think that's free and then broadcast that way. Or I think it's called OBS, I'm not sure exactly. But, Neil ...
Neil Patel: There's two things that people need to keep in mind when it comes to video. The first is, people have this misconception that high quality video is better than any other form of video. Well I run YouTube ads, and I've done experimentation I found that an ad using a cell phone, like I'm just taking a video based off my iPhone converts way better, even if it's the same script as a professional end in studio video. This just shows that people don't always care for high quality production. In many cases they prefer the low quality type of style production. The second thing, and this is more so with your mindset you need to shift it.
People think oh YouTube, Facebook, Twitch, LinkedIn, ah I don't have time for all of them, which of them can I do? And you are right, you really don't have time for all of them. But here's the shift in the mindset, if you're already going to create video, why wouldn't you put the same video on YouTube, Facebook, Twitch, LinkedIn, and any other social site that will accept your video, even Instagram. You may have to crop down the video length, but you can even put the video there.
If you're going to run live cast, right, you're going to do live video, like YouTube live, Facebook live, why wouldn't you also put it on Twitch. Yeah you may not get the amount of views that you want, but who cares, it's extra additional press, notoriety, it could be brand recognition whatever you want to call it. But if you're already going to do it, might as well get the biggest bang for the buck and that's not just using Twitch, it's using every single video platform out there because it doesn't cost you any extra money.
Eric Sui: So Neil and I have talked about the content re-usage framework by [inaudible 00:05:47] in the past, this certainly applies here. So again, when we look at even our podcast for example, how do we go about maximizing distribution while it publishes to YouTube, publishes to Sound Clouds, publishes to Spotify as well, Google Play, so across the board we're trying to hit different audio channels. Now the same thing with video too and now we're going to try to make it an even better experience.
So take a look at Twitch, you know, take a look at whatever else you're trying to publish too, if you're doing the work already trying to maximize it, as Neil said, especially for use because a lot of the work we do is B to B, if we can hit the one right person at the right time, it's instantly paid for itself many times over. So with that being said, that's it for today. Go to singlegrain.com/giveaway to checkout our marketing tools to grow your business and we will see you tomorrow.
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