How to Make CRO Work in Your Business | Ep. #95

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses.

Time Stamped Show Notes:

00:28 – Today’s topic: The prerequisites to make CRO work in your business
00:42 – Make sure the website has a good amount of traffic
01:12 – If you don’t have enough leads, it won’t work out
- 01:23 – Neil ensures they have at least 100-200 conversions per month
02:04 – Make sure you’re prioritizing correctly
- 02:14 – Use the Eisenhower Matrix
- 03:03 – Make sure the timing is right
03:07 – Set up your funnel
04:20 – Make sure somebody owns CRO in your team
05:29 – Survey your audience
- 05:33 – Use Survey Monkey or Qualaroo
07:00 – Make use of your website’s search
- 07:18 – Kissmetrics
07:35 – Crazy Egg will show you how users interact with your site
08:20 – That’s it for today’s episode!

3 Key Points:

CRO doesn’t just work with any website; having a good traffic is essential before starting.
Having the right tools if pointless if you don’t have the right strategies and people in place as well.
Someone needs to OWN the CRO strategy on your team—that’s right, it requires a dedicated person.

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