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In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook
- 00:35 – Audience insights will show you who’s visiting your website
- 00:38 – Google Analytics isn’t as accurate as Facebook
- 01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel
- 01:32 – Load up your audience
- 01:43 – It’s better if you have a business manager account
- 02:08 – With a custom audience, you can see people’s behaviour
- 02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 03:46 – Go to SingleGrain.com/giveaway for multiple entries
- 04:00 – That’s it for today’s episode!
3 Key Points:
- Facebook’s data is accurate because of the number of the databases they have.
- Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior.
- You can also customize your audience depending on your target market.
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Full Transcript of The Episode
ES: Welcome to another episode of Marketing School. I'm Eric Siu.
NP: And I'm Neil Patel.
ES: And today we're going to talk about how to generate audiences using Facebook. So what does that mean, Neil?
NP: You have traffic on your website. You're probably wondering who's visiting your website. Sure, Google Analytics provides some demographics information but it's not 100% accurate. But what is, is Facebook. Facebook has so much data on people. They know exactly who's what, what do they do, their height and weight I think maybe even. Their birthday. Potential income. They have pictures of each individual And the cool part is you can plug in a Facebook Pixel on your website for free. This doesn't cost money, you don't have to spend money on Facebook ads. And Facebook will show you, right, all your visitors and who's what, and just rough demographic information for all of your visitors.
Eric, do you want to walk people through on how they can do that?
ES: Yeah, I mean it's really simple, right. You just google how to set up a Facebook pixel. There's a lot of videos out there on YouTube especially. Get that going first. That's free to do, simple to do, right? And then afterwards what you can do is you can also load up your audiences into ... when you go to Facebook for example, just go to the audience insights. When you're a business manager ... hopefully you have a business page set up because you get some benefits, but that's a whole 'nother conversation.
Go to audience insights, and then from there you can basically plug in different audiences or your custom audiences that you have, that you've set up already in Facebook. So a custom audience for example might be anybody that has visited our marketing services page. We want that to be a custom audience there. Or anybody that's read an SEO post. So we have different custom audiences and you can see who these people are on your site, right. What the average age is, demographics, what they're buying behaviors are and things like that. And then from there you can actually directly create an ad.
This way you can set these audiences. You can save these audiences too, but it's just good to see who is who in the different audiences that you have set up. But it's pretty basic.
NP: Yes, that's pretty much it for this episode.
ES: Yep. So, before we go we have a one year annual subscription to Crazy Egg to give away. This is worth close to $1200. And before I give you the details, Neil, what is Crazy Egg?
NP: Crazy Egg is a visual analytics tool that will show you what you need to change on your website to generate more sales, leads and revenue. Think of it this way. You load up a Google Analytics report, you see all these numbers and data, what do you do? Probably nothing, even if the data looks bad, because you don't know what actions to take. Crazy Egg has visual reports like a heat map which shows you where people click and where they don't. A scroll map that shows you show far people are scrolling down. Because if they're not scrolling down far enough to see your call to actions or your form fields or your checkout or your add to cart buttons, that means you need adjusted placement of them, right?
You can also watch video recordings of visitors as they're going through your website, so you can see where they're getting stuck. And once you figure out what issues people are having with Crazy Egg, you can make changes to your site using the Wizzy Wig editor. So you don't have to be a designer or developer or pay people to make changes to your website any more. And you can even run AB tests to ensure that your changes are driving more sales, leads, and revenue.
ES: Great. So, before, or actually basically to get in on this just go to single grain dot com slash giveaway. And if you are looking to get multiple entries you can actually do that within this. And we're giving away one of these every single week for the next year. To learn more just go to single grain dot com slash giveaway, and we will see you tomorrow.
Intro voiceover: [music] This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.
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