In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads.
Time Stamped Show Notes:
- [00:27] – Today’s topic: Is TV Advertising Really Worth It?
- [00:37] – Neil was in Canada with a friend who was working with TV ads
- [00:57] – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad
- [01:30] – Eric shares about the Trivago ad all over the TV
- [02:12] – The effectiveness of your ad will still depend on your target demographic
- [02:25] – Do your market research and planning before implementing a TV ad
- [02:52] – If you have the money, you can consider a TV ad
- 03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy
- [03:25] – That’s it for today’s episode!
3 Key Points:
- TV advertising still works and IS worth it—if it fits your budget, of course.
- Understand your demographics before getting deep into a specific ad platform.
- For startups, YouTube and LinkedIn ads are some of the alternatives to TV ads.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: I'm Neil Patel.
Eric Siu: Today, we're going to talk about if TV advertising is really worth it. Neil, what are your thoughts around this in general? Have you done any TV ads?
Neil Patel: I have not, but [were 00:00:37] in Canada the other day together. We were with a friend, without his name, because he works at a company that does a ton of TV advertising. He made a interesting point. So, with TV advertising, when he was doing a first company and they're a huge brand, like everyone knows him. I don't care where you live in the world. You know about him. Their online marketing's ROI increases by 20 to 50% every time they're running TV ads. It's not that more people learning about their brand, but because they're seeing it more frequently, their cost per click and their conversation rates when you compound everything, the ROI increases by another 20 to 50%.
Eric Siu: Some people say when they turn their Facebook ads off ... their video ads off, they see like a negative drop. So, it's the same thing with TV. People are seeing your videos over time. I think when we had that conversation with that guy, we were talking about this one company, this other company called Trivago that is showing up everywhere. You see their ads everywhere. If you're watching sports for example, you can see a random Trivago ad. The comment was made that Trivago sucks at everything-
Neil Patel: Other than TV ads.
Eric Siu: ... other than TV ads, yeah. Which is interesting, because I actually don't see many Trivago ads online, but you do see their ads in person.
Neil Patel: Everywhere. I just came back from Brazil. Trivago ads all over the TV. Funny enough, sometimes it's the same person in the U.S. In the U.S. I'm guessing they speak different languages. Then I've also seen different characters because I mainly see a guy, but there's also a guy versions, girl versions and they try to make the Trivago "character" blend with the audience that's localized.
Eric Siu: Yeah, people keep saying that, "TV is dying. Everything's going digital." I think it's tough to make blanket statements like that. I think it also depends on where your demographic's hanging out. If you're Trivago for example, people are looking to travel and things like that. If you're watching ESPN ... whatever you're watching, it probably is relevant to you. I think, again, you have to do the research. You have to do the market research. You have to do the media planning around it to make a decision. From my perspective, clearly TV advertising is worth it for these companies.
It might not be worth it for a lot of you that are just starting out, but I think if you're like a shake weight or you're a shamwow or something like that, maybe it does make sense. So, don't just count it just because people are saying, "Everything's digital." Again, I think it's really hard to make blanket statements like that.
Neil Patel: Yeah. So, in general, if you have the money consider doing TV advertising, but for most of you, including me, it's not possible. The next closest thing though is YouTube ads. Just do a ton of YouTube ads and even Facebook video ads. LinkedIn video ads are coming too. Anyway, before we take off, we have a 90-day free trial of Crazy Egg to give away to you. This is available to everyone. So, it's not just a one-week thing anymore. This is worth up to $3,000. There is no credit card required. So, if you want to learn more, go to singlegrain.com/giveaway, and we will see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. Don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
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