In episode #556, Eric and Neil lay out five hacks that will help you increase your sales. Tune in to hear how you can convert more clicks into customers.
Time-Stamped Show Notes:
- [00:27] Today’s Topic: 5 Creative Ad Hacks That Will Double Your Sales
- [00:35] Hack #1: Use video re-marketing ads.
- [00:54] Create a video ad that shows what people will get when they purchase your service or product.
- [01:15] Hack #2: Use Facebook Analytics.
- [01:52] You will see diminishing returns on paid Facebook ads.
- [02:20] Agora is a great site that broke down the difference between 7, 8, and 9-figure earners.
- [02:39] Hack #3: You need to have upsells and downsells.
- [02:56] Hack #4: If you are able to consolidate your ads through one Page Post ID, it will help bring your CPCs and CPAs down.
- [04:03] Hack #5: Use the rule of 7: if people see you seven times, they are more likely to convert into customers.
- [05:10] Neil flooded the market with different types of ads on different platforms and he converted a large number of people.
- [05:44] Overall, the ROI numbers went through the roof.
- [05:49] That’s it for today!
- [05:51] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
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The post 5 Creative Ad Hacks That Will Double Your Sales | Ep. #556 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we're going to talk about five creative ad hacks that will double your sales. Neil you get number one.
Neil Patel: Sure. Number one. Use video remarketing ads. When someone goes to your checkout page, especially if you're only selling one product, it could an ebook, it could be a service. They're going, they're going to try to buy an hour of your time, or they're trying to buy an ebook or digital course. What you should be doing is, the majority of the people seventy plus percent won't buy, a creative video ad that shows what they would've got if they bought and break down what it looks like to be a member. You can do that within a few minutes. Use that as a remarketing ad on Facebook and YouTube, and you'll find that it's going to be your highest converting ad that you release.
Eric Siu: Yeah. This one is not just number two, and this is in the context of Facebook advertising. With Facebook ads, recently they added the ability to, or just a lot more transparency with Facebook Analytics. So you can look at funnels. You can look at retention rates. You can look at all this other stuff and its just to make the experience better as an advertiser. So definitely check that out, cause it is going to help you grow.
Neil Patel: You'll also find that, as you scale up your ads, there's diminishing returns. A lot of people say, "Oh, I'm spending $1,000 a day on Facebook and I'm crushing it. I'm making three times my money." And then they end up saying, "I'm going to go to spending ten grand a day." The moment when they start hitting numbers like four, five, and sometimes ten, or maybe even larger than that, they start saying, "I'm spending more money but I'm barely making return. I'm spending ten grand a day and now I'm making 50% on my money, while before I was making three times my money." Yeah, you want to look at the total profit number not just the total revenue number, but even then, what you'll find is, as you scale up your paid advertising the return is diminishing.
There's a company called Agora, which once broke down to me the difference between seven figure, eight figure, and nine figure earners. And they broke down how, if you want to be a nine figure earner, you don't worry about making an ROI in the front end, you worry about making an ROI on the back end. The LTV, right? Lifetime value of a customer. You need to add in upsells and downsells. If you don't do that, and you ideally want to have multiple upsells and downsells, and continue selling to the same people over and over again on different services or products in the future, what you'll find is, you can squeeze way more revenue out of your ad dollars and be able to grow faster.
Eric Siu: Number four.
Neil Patel: Three.
Eric Siu: Number three?
Neil Patel: Four. You're right. Four.
Eric Siu: Number four. Okay, so number four is, again, related to Facebook. So here's the thing, and this is something I still see pretty frequently. People, when they run their ads, they make so many different page posts types, or ad posts I should say.
So let's say Neil makes an ad and he wants to try a bunch of different targeting groups, right? Or he has a bunch of different ad sets. So he ends up having 20 to 30 different ad posts, but they're actually directly the same. And the problem with that is, you are splitting the social shares and the engagement on that post by 20 to 30 times. Basically, what I'm saying is, if you're able to consolidate that into one post, one page post ID, and just run all your ad traffic to that one page post ID, everything is going to consolidate. So instead of having one or two shares, or ten shares per post, you have maybe hundreds of shares, or likes, comments, and that's going to help bring your CPCs down, your CPAs down. Its just going to make for a better performing ad in general.
Neil Patel: Number five. And this one's pretty creative. Most of you, including me, would've never figured this out. But one of my buddies works at a really large company in the hospitality and travel space. They did an interesting test throughout all their properties, cause they have dozens and dozens of them, in which they tested out TV ads, radio ads, print ads, digital ads like Facebook, YouTube. And they ended up finding out that, as they're running all of these at the same time, they're costs are going down when they're averaging it out, and their conversion rates are skyrocketing cause people see them everywhere. Think of the rule of seven. In marketing, if someone sees you seven times, they're much more likely to convert.
Now you probably don't run TV ads, I don't either. I also don't do print. I don't really do radio. But I did a test where I ran YouTube ads, Google Ad words for their Google search. I did their content delivery network. I started doing Facebook ads. I did remarketing ads. Banner ads. I started mixing in Taboola and Outbrain. And what I found is, my cost didn't really go down too much but my conversion started to skyrocket. People are like, "Neil, I see you everywhere." Cause, if you start combining that with SEO, and [inaudible 00:05:09] marketing, social media marketing, people are like, "You're everywhere."
And when we started doing this for products and services, for our own company we found our conversion rate went through the roof. And, although we were roughly paying the same amount per click or per visitor from these ad channels that ranged per day but cost didn't really change too much or go down by much, we found that the conversion started drastically increasing. Sure there was cannilbalization in which someone may have come from a YouTube ad and a Facebook ad, and then in converting its like, how do you attribute that sale. But overall, for how much revenue we're generating versus what we're spending, the ROI numbers went through the roof.
Eric Siu: Great. So, before we go, we have a special giveaway. This is a giveaway for our marketing goodies. Just go to singlegrain.com/giveaway to learn more and we will see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we're going to talk about five creative ad hacks that will double your sales. Neil you get number one.
Neil Patel: Sure. Number one. Use video remarketing ads. When someone goes to your checkout page, especially if you're only selling one product, it could an ebook, it could be a service. They're going, they're going to try to buy an hour of your time, or they're trying to buy an ebook or digital course. What you should be doing is, the majority of the people seventy plus percent won't buy, a creative video ad that shows what they would've got if they bought and break down what it looks like to be a member. You can do that within a few minutes. Use that as a remarketing ad on Facebook and YouTube, and you'll find that it's going to be your highest converting ad that you release.
Eric Siu: Yeah. This one is not just number two, and this is in the context of Facebook advertising. With Facebook ads, recently they added the ability to, or just a lot more transparency with Facebook Analytics. So you can look at funnels. You can look at retention rates. You can look at all this other stuff and its just to make the experience better as an advertiser. So definitely check that out, cause it is going to help you grow.
Neil Patel: You'll also find that, as you scale up your ads, there's diminishing returns. A lot of people say, "Oh, I'm spending $1,000 a day on Facebook and I'm crushing it. I'm making three times my money." And then they end up saying, "I'm going to go to spending ten grand a day." The moment when they start hitting numbers like four, five, and sometimes ten, or maybe even larger than that, they start saying, "I'm spending more money but I'm barely making return. I'm spending ten grand a day and now I'm making 50% on my money, while before I was making three times my money." Yeah, you want to look at the total profit number not just the total revenue number, but even then, what you'll find is, as you scale up your paid advertising the return is diminishing.
There's a company called Agora, which once broke down to me the difference between seven figure, eight figure, and nine figure earners. And they broke down how, if you want to be a nine figure earner, you don't worry about making an ROI in the front end, you worry about making an ROI on the back end. The LTV, right? Lifetime value of a customer. You need to add in upsells and downsells. If you don't do that, and you ideally want to have multiple upsells and downsells, and continue selling to the same people over and over again on different services or products in the future, what you'll find is, you can squeeze way more revenue out of your ad dollars and be able to grow faster.
Eric Siu: Number four.
Neil Patel: Three.
Eric Siu: Number three?
Neil Patel: Four. You're right. Four.
Eric Siu: Number four. Okay, so number four is, again, related to Facebook. So here's the thing, and this is something I still see pretty frequently. People, when they run their ads, they make so many different page posts types, or ad posts I should say.
So let's say Neil makes an ad and he wants to try a bunch of different targeting groups, right? Or he has a bunch of different ad sets. So he ends up having 20 to 30 different ad posts, but they're actually directly the same. And the problem with that is, you are splitting the social shares and the engagement on that post by 20 to 30 times. Basically, what I'm saying is, if you're able to consolidate that into one post, one page post ID, and just run all your ad traffic to that one page post ID, everything is going to consolidate. So instead of having one or two shares, or ten shares per post, you have maybe hundreds of shares, or likes, comments, and that's going to help bring your CPCs down, your CPAs down. Its just going to make for a better performing ad in general.
Neil Patel: Number five. And this one's pretty creative. Most of you, including me, would've never figured this out. But one of my buddies works at a really large company in the hospitality and travel space. They did an interesting test throughout all their properties, cause they have dozens and dozens of them, in which they tested out TV ads, radio ads, print ads, digital ads like Facebook, YouTube. And they ended up finding out that, as they're running all of these at the same time, they're costs are going down when they're averaging it out, and their conversion rates are skyrocketing cause people see them everywhere. Think of the rule of seven. In marketing, if someone sees you seven times, they're much more likely to convert.
Now you probably don't run TV ads, I don't either. I also don't do print. I don't really do radio. But I did a test where I ran YouTube ads, Google Ad words for their Google search. I did their content delivery network. I started doing Facebook ads. I did remarketing ads. Banner ads. I started mixing in Taboola and Outbrain. And what I found is, my cost didn't really go down too much but my conversion started to skyrocket. People are like, "Neil, I see you everywhere." Cause, if you start combining that with SEO, and [inaudible 00:05:09] marketing, social media marketing, people are like, "You're everywhere."
And when we started doing this for products and services, for our own company we found our conversion rate went through the roof. And, although we were roughly paying the same amount per click or per visitor from these ad channels that ranged per day but cost didn't really change too much or go down by much, we found that the conversion started drastically increasing. Sure there was cannilbalization in which someone may have come from a YouTube ad and a Facebook ad, and then in converting its like, how do you attribute that sale. But overall, for how much revenue we're generating versus what we're spending, the ROI numbers went through the roof.
Eric Siu: Great. So, before we go, we have a special giveaway. This is a giveaway for our marketing goodies. Just go to singlegrain.com/giveaway to learn more and we will see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.
