Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School, I'm Eric Siu.

Neil Patel: And I'm Neil Patel.

Eric Siu: And today we're going to talk about what Donald Trump can teach you about social media. So, Neil?

Neil Patel: Have you ever noticed that when Donald Trump tweets about Amazon, every time he says things like, "Oh, they don't pay the postal service their fair share of revenue, they should be charged more," whatever he says, what happens to Amazon's price?

Eric Siu: It goes down.

Neil Patel: Yeah, and it recovers really fast, but it always go down. Now, granted he's the president of the United States, so when he tweets he's able to do this. When you tweet you're probably not going to affect Amazon's price, but the reason his tweets, whether you hate or love him, are effective, is because he's super emotional in everything that he puts out. Even if you just watch him on TV, you can see that he's an emotional guy.
If you'd be like, "Oh, China, they make a killing for us on trade, we make nothing." And I'm not saying that's right or wrong, but he's very emotional and he'll be like, "We're going to charge China more money, any time a product comes from China, you guys have got to pay more money." Whatever he's putting out there, he's super emotional with how he puts his messages across. I'm not saying his decisions are emotional, but more so his social media messages are emotional, and that's why he's creating such a huge following of people who are reacting based on what he puts out.
Yes, it's also because he's the president, but it's also because he's emotional. And you can see that with other people as well, like celebrities like Kanye West. When people get super emotional with their tweets, and if you do that as well, and you do it with any form of social media, you'll find that your followers are more likely to engage. It could be hate, it could be love, but they're more like to engage.

Eric Siu: This is why people love reality TV so much. So it could be emotion, but the word I look at is controversy. You look at the reality shows where people start fighting each other, this is why Keeping Up With The Kardashians is so popular, this is why I even got hooked into watching my first ever season of the Batchelor, and I went through the entire season and lost all that time. But the controversy was what kept me going.
So, if you look at Donald Trump, yes, he's the president of the United States, but a lot of there stuff he puts out there, he's also master marketer. I think a lot of people haven't considered this, they might consider him to be ... Neither of us are saying we support Donald Trump, but we do study how he's learned, and we've looked at the mentors he's had in the past. And he knows how to manipulate the media, he knows how to stir up controversy, which is a form of manipulating the media and getting more people to follow him. And he continues to use his microphone and he continues to know how to draw people in to build his following more and more.
And Neil and I talked about the concept of branding, he's done a really good job of branding himself in terms of his hotels out there. What else does he have out there?

Neil Patel: His hotels, he used to have stakes, I don't know if you knew that?

Eric Siu: No.

Neil Patel: He had stakes, I think he had some coaching programs as well. He's just had a lot of stuff.

Eric Siu: Trump University, everything. And the golf course.

Neil Patel: TV Shows too yeah, golf courses.

Eric Siu: So he knows how to play the game, like a lot of us, he might seem like he doesn't know what he's talking about, but I can assure you he definitely knows what he's doing.

Neil Patel: Yeah, and when you look at Trump, when he's super emotional, it's doing really well with a certain group, and that group is his most loyal followers. With your social media accounts take time to reach out to people, do local meet ups, talk to people, and find out who your most loyal followers are, and find out what they want to hear from you.
Yes, it could be a bit polarizing to give them what they want, and not give everyone else what they want, because it could be the opposite, but when you do that your most loyal audience is going to be the ones who are going to be the most vocal, and that's what will create all that good will, and make your social media posts, whether it's on Facebook, or Twitter, it makes the algorithm go crazy because they see such a huge amount of engagement that it just spreads like a wildfire.
With Facebook, they don't want you to post links and send people off to a website, they've adjusted their algorithms where they want you to create content that causes people to engage. It could be a like, it could be a comment, it could be a share. Whatever it may be, they want the engagement, they want people to stay on Facebook. And that's with most social networks. For that reason, make sure you convey emotion and when you convey emotion, that emotion should ideally appeal to your most loyal followers. And if you're not sure what they want, just message some of your followers directly, figure out what they want help with, or why they're following you. Figure out what makes them tick, and then they'll give you some ideas of what kind of content information you should be posting.

Eric Siu: All right, so that's it for today, but before we go, go to singlegrain.com/giveaway to get marketing tools to grow your business. And we'll see you tomorrow.

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