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In Episode #477, Eric and Neil discuss how to get more views from your videos. Tune in to hear them share which tools you can use to improve how your tags are ranking on YouTube, why you should be publishing your videos on multiple platforms, and the importance of pushing and promoting your videos in the first 24 hours.
Time Stamped Show Notes:
- [00:27] – Today’s topic: How to Get More Views From Your Videos
- [00:40] – You have to have great tags because that’s how Google makes sense of your video.
- 00:50 – Use a tool like TubeBuddy or vidIQ to show you how your tags are ranking on YouTube.
- [01:05] – YouTube is the world’s 2nd largest search engine so it makes sense to optimize your videos there.
- [01:10] – Publish your videos on multiple social platforms, not just YouTube and Facebook.
- [01:22] – It won’t hurt your video because it’s not considered duplicate content.
- [01:29] – Publish your video on LinkedIn, too.
- [01:35] – Neil gets more views on LinkedIn than on Facebook.
- [01:39] – The power of taking the same piece of content and publishing it on multiple sources.
- [01:44] – Neil publishes his videos on YouTube, Facebook, LinkedIn, his website, plus tweets out his YouTube video.
- 01:55 – Leverage automation for this with such tools as Zapier and If This Then That (IFTTT)
- [02:14] – Don’t forget about Instagram.
- 02:18 – Because search engines can’t crawl videos, use a service like Rev to add captions to your videos (especially if you’re going to run ads with them) and/or transcribe your video and put it on your blog.
- [02:48] – The shitty part is that the way a video performs in the first 24 hours will determine its fate of its existence.
- [03:13] – So make sure that as soon as you publish your video, you do an email blast, promote it hard on all your social channels, integrate it within your website on popular pages so it gets more views, ask people to watch and comment it.
- [03:29] – This is the opposite of SEO where you can expect great results in 6 months to a year.
- [03:40] – YouTube looks at your watch time so put your videos into different playlists, like an SEO playlist for all your videos about SEO.
- [04:14] – Look at your analytics to see what’s doing well and make more videos like that.
- 04:30 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool
- 04:35 – Go to SingleGrain.com/giveaway to get your FREE copy
- [04:44] – That’s it for today’s episode!
3 Key Points:
- Because Google cannot crawl video, add great tags, and use a service like Rev to add captions to your videos (especially if you’re going to run ads with them) and transcribe your video.
- Publish your videos on multiple platforms, like YouTube, Facebook, LinkedIn and your own website.
- Make a playlist to keep people watching your videos longer, as YouTube looks at watch time.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we are going to talk about how to get more views from your video. Neil and I have been doing a lot more video in 2017, and we're probably just going to continue to crank out more. So, Neil, I mean the logic that you hear from people all the time is that you have to have great tags. It does make sense, you have to help Google make sense of what your video is, because they just can't crawl a video, they have to look at tags, right?
So use a tool like Tube Buddy, T-U-B-E Buddy, or you can use a tool called vidIQ, either of those tools can help you in terms of your tags, they'll show you what you're ranking for certain tags on your videos. And I'm just talking strictly about YouTube right now, because YouTube is the worlds second largest search engine, so it does make sense to make sure you're optimizing your videos there.
Also take your videos and publish it on multiple social platforms. So I used to just publish my videos on YouTube and Facebook, and it was funny, I had a friend hit me up, his name's Derek, and Derek's like "Hey, does it hurt when you post your videos on multiple social sites, because it's duplicated content?" I'm like no. And then he was just like "Have you tried out LinkedIn? I've found that videos have been crushing it on there." So I started uploading my videos to LinkedIn as well, and I get more views on LinkedIn than I do on Facebook. That's just the power of taking the same piece of content, and publishing it in multiple sources.
So nowadays I put my content on YouTube, Facebook, LinkedIn, and my own website, plus I tweet out my YouTube video. So that's how I generate more views, by just leveraging all those social platforms out there.
Neil Patel: Yeah, and to figure out how you can go about leveraging automation here, whether you're using Zapier, or whether you are using IF This Then That, if it auto publishes to YouTube perhaps, and pushes to Facebook as well. Or it pushes to something else. But if you do that to Facebook your engagement will probably drop, just FYI. But if you're lazy ... It'll work for Twitter though.
But the other thing is don't sleep on Instagram either, a lot of people are posting stuff to Instagram. And, I mean, the other thing I'll add is if you're doing videos, again, search engines aren't good at crawling that quite yet, right, so what you can do is you can use a service called Rev, rev.com, and using rev you can basically have captions, you can have your videos transcribed. You can also have the captions there if you're going to run ads for them.
But have a transcription and then put it on your blog, and then that way search engines are going to crawl it. Guess what, by default you're going to have more views on your videos, because people are landing on that page from the text.
Here's the shitty part about videos, the way the video performs in the first 24 hours on most of these social platforms is going to determine its fate for the rest of its existence. That's crazy, right? If the video does really well in the first 24 hours, it'll probably do well continually because the social networks will push it harder. But if it doesn't do well in the 24 hours, they typically bury the video, and they don't give it much love.
So if your video is coming out, make sure you do an email blast, you're promoting really hard on the social web, you're integrated within your website on popular pages so it gets more views, you're asking people to go watch it, leave a comment, engage, and you're responding. But the more you push that video, just in the 24 hours, the better off you are.
And it's the quite opposite of SCO. With SCO it's a long term play, you can expect great results in six months to a year. But with video stuff you're not going to do well in the long run if you didn't do well in the first 24 hours.
Eric Siu: Great, and also, I mean YouTube, and we're talking more about YouTube because it makes sense, right? So YouTube looks a lot at your watch time. If you want to increase watch time, they look at watch time in different respects, but if you want to increase your watch time, think about how you can put your playlists, or your videos into different playlists and then make sure those playlists are enticing for people to go through.
So for example, if Neil's talking about SCO, maybe I just want to watch a bunch of videos on SCO, and a playlist will just continue to go through, as long as you're keeping people more on YouTube's platform, you're going to get rewarded for that. So think about looking at your analytics, and think how you can improve. Look at the videos that actually do well, and start to pare out whatever's not doing that well, and stop making videos like that. You've got an 80/20 role. Figure out what's working well, and go from there.
Neil Patel: That's pretty much it on [inaudible 04:24], we covered most of the main things unless you have anything else?
Eric Siu: No, that's it for me, but before we go we have a 90 day free trial of Crazy Egg to give away, and that's for each and everyone of you. Go to singlegrain.com/giveaway to learn more, and you'll learn more about how you can get an annual subscription as well. So that's it for today, and we will see you tomorrow.
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